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DSLR video and Photography
Round of tips, resources, courses for DSLR video and filmmaking
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The fall and rise of magazines from print to digital

The fall and rise of magazines from print to digital | DSLR video and Photography | Scoop.it
Declining sales do not mean the end for glossies. More platforms mean better ways of connecting people with their passions
UnitedByPhotography's insight:

Indeed, some sectors are doing quite nicely and all magazines are built around the twin pillars that have always eluded newspapers – passion and community. The most successful ones are returning to their roots.

 
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Why the Washington Post is smart to try sponsored content, and why others should too

Why the Washington Post is smart to try sponsored content, and why others should too | DSLR video and Photography | Scoop.it
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same.
UnitedByPhotography's insight:

The approach taken by some publications such as Forbes — which has a BrandVoice platform that is similar to what the Washington Post is launching — is that marketing or advertising-driven content from brands is given more or less equal prominence to that created by editorial staff, with the appropriate disclaimers.

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