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DSLR video and Photography
Round of tips, resources, courses for DSLR video and filmmaking
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Measuring the Value of Branded Entertainment - #MIPTV

An overview of Ogilvy's industry-endorsed branded entertainment measurement model, and how to apply it. Intro & moderation Abby Marks, associate director, Ogilvy Entertainment.

UnitedByPhotography's insight:

It really important to measure the monetization value of Branded Entertainment.

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Marco Arment's digital magazine and the paywall vs. sharing problem

Marco Arment's digital magazine and the paywall vs. sharing problem | DSLR video and Photography | Scoop.it
Marco Arment softened the paywall around his iPad-only magazine because his content was not benefiting from the social-sharing effect that the web enables — a microcosm of the dilemma that many other publishers are also facing.
UnitedByPhotography's insight:

When it comes to new-media players worth watching, Marco Arment’s iPad-only publication — known simply as “The Magazine” — is at or near the top of the list, if only because it is a totally new, digital-native media venture that appears toalready be profitable according to its founder. 

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YouTube’s Show-Me-the-Money Problem

YouTube’s Show-Me-the-Money Problem | DSLR video and Photography | Scoop.it
YouTube made a big push to get video makers to deliver higher-quality clips. Now some say Google's site isn't delivering on its end.
UnitedByPhotography's insight:

Youtube where's my money at dude, need to sort out your revenue and payments for content creators properly or face a backlash.

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The $18,000, Correction, The $27,000 Wedding Photo – Followup

The $18,000, Correction, The $27,000 Wedding Photo – Followup | DSLR video and Photography | Scoop.it

Learn how to charge properly for your photography, one an agency is interested in your images.

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Amazon's New Mobile Ad Network Is A Huge Threat To Google

Amazon's New Mobile Ad Network Is A Huge Threat To Google | DSLR video and Photography | Scoop.it
Using Google against itself.
UnitedByPhotography's insight:

Amazon launched a new mobile ad network this week, which will allow advertisers to run ads on mobile apps downloaded from Amazon's app store, The ads will also run on any Android device that has downloaded apps from Amazon.

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Press+: Publishers are charging more for digital content and offering less free

Press+: Publishers are charging more for digital content and offering less free | DSLR video and Photography | Scoop.it
According to Press+ data, the average price of a monthly digital subscription is now $9.26 — up from $6.85 at the beginning of 2012. Publishers are also offering fewer articles for free before a user hits a paywall.
UnitedByPhotography's insight:

RR Donnelley’s Press+, which helps more than 400 publishers offer metered paywalls and manage digital subscriptions, says its clients are charging more for monthly subscriptions while offering fewer articles for free.

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2013 Video Commerce Summit

2013 Video Commerce Summit | DSLR video and Photography | Scoop.it
Attend the e-Commerce industry’s largest event devoted to online video. Plus experience a whole new video marketing track by industry leader, ReelSEO!
UnitedByPhotography's insight:

It's time! Liveclicker is holding its fifth annual summit July 25th & 26th in San Francisco! The Video Commerce Summit is where the e-commerce industry’s front-line experts, thought leaders, and brands come together to share how they’re using video to improve their bottom line. 

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