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DSLR video and Photography
Round of tips, resources, courses for DSLR video and filmmaking
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Big Trends in Digital and Cross-Platform Advertising.

Consumers are increasingly connected across a multitude of screens -- mobile, Internet and television -- creating a complex and fragmented media environment....
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Branded content, webisodes and online web series and digital video content offer opportunities for advertising across multiplatform formats.

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Focus on Film Marketing and Distribution, With Piers Tempest, Salt

Piers Tempest, Head of Production at International Sales Agent Salt explains the complexities of international film sales, a reality for any feature film pro...
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Make sure you have a go market strategy for international sales for film or tv projects.

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Website Tips For Filmmakers & Entrepreneurs by Ben Pratt

CONNECT WITH BEN PRATT http://sharpradio.com/ http://www.facebook.com/sharpradio https://twitter.com/SharpRadio CONNECT WITH US http://www.FilmCourage.com ht...
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web strategy for filmmakers and entreprenuers who want to maximise their social media.

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Using Vine Videos in Ecommerce Marketing

Using Vine Videos in Ecommerce Marketing | DSLR video and Photography | Scoop.it
If you visit social networking sites, you've likely seen those 6-second videos that post in an endless loop, particularly popular on Twitter. What are they, how can you create them, and how are retailers using them to market their brands?
UnitedByPhotography's insight:

Twitter is now continuing the "less is more" theme by introducing a video service called "Vine", which enables users to make 6 second videos, endlessly looped as a continual GIF image.

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What Do The Best Social Media Marketing Agencies Do?

What Do The Best Social Media Marketing Agencies Do? | DSLR video and Photography | Scoop.it
Social media marketing is one of the biggest buzzwords today as more and more brands, businesses and organizations are recognizing its importance. However, there are many who fail to understand wha...
UnitedByPhotography's insight:

Effective social media marketing goes miles beyond that. That’s why.

True, quality digital marketing does involve Internet proficiency and familiarity with today’s most popular social networks, but it also requires specialized marketing knowledge and a deep understanding of audience behavior. Here are some of the tasks that only a truly skilled and experienced individual or agency can contribute to a campaign.

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Project ISAAC Awards - For inventive genius in marketing,advertising,creativity, media and technology.

Project ISAAC Awards - For inventive genius in marketing,advertising,creativity, media and technology. | DSLR video and Photography | Scoop.it

Celebrating invention in media, advertising & marketing and technology

UnitedByPhotography's insight:

As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia of traditional models and modes.

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57% Of Consumers Rely On Product Videos to help them purchase.

57% Of Consumers Rely On Product Videos - 03/28/2013
UnitedByPhotography's insight:

If your brand doesn’t produce product videos, start now.

Consumers are watching them, viewing them, and making purchase decisions on e-commerce sites because of product videos.

 

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Chase Jarvis LIVE: Ryan Holiday - Trust Me, I'm Lying

Author Ryan Holiday joins Chase in The Garage to discuss his new book "Trust Me, I'm Lying". Follow Chase on twitter at https://twitter.com/chasejarvis Join ...
UnitedByPhotography's insight:

How create and hijack the media with media with your message, dirty tricks, blackhat operative or prettty savvy media pimp. You decide?

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"Enter the Age of Branded Content” by BCMA - MyMIP

"Enter the Age of Branded Content” by BCMA - MyMIP | DSLR video and Photography | Scoop.it
"Enter the Age of Branded Content” by BCMA
UnitedByPhotography's insight:

The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.

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Red Bull Amplifier

Red Bull Amplifier | DSLR video and Photography | Scoop.it
If you’ve got an innovative, creative, change-the-face-of-music startup, we’d love to hear from you.
UnitedByPhotography's insight:

If you’ve got an innovative, creative, change-the-face-of-music startup, we’d love to hear from you. We’re looking for like-minded people to work together with us - to make music experiences better and redefine the idea of accelerating a startup.

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Why the Washington Post is smart to try sponsored content, and why others should too

Why the Washington Post is smart to try sponsored content, and why others should too | DSLR video and Photography | Scoop.it
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same.
UnitedByPhotography's insight:

The approach taken by some publications such as Forbes — which has a BrandVoice platform that is similar to what the Washington Post is launching — is that marketing or advertising-driven content from brands is given more or less equal prominence to that created by editorial staff, with the appropriate disclaimers.

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Masters of Media Selling Free 30 min video seminar

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What is Masters of Media like? Watch this 30 minute recorded webinar to find out.


Best Practices Sales skills for advertising sales boiled down from
20 years of star salesmanship and 15 years of training sales people.


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Honey Maid Site, TV Spots Spotlight Kids' Creativity

Honey Maid Site, TV Spots Spotlight Kids' Creativity | DSLR video and Photography | Scoop.it

Mondelez International’s Honey Maid brand has launched a “Made Co.” site where kids ages 6 to 12 have opportunities to have their ideas brought to life by creative professionals. 

 

UnitedByPhotography's insight:

The site ties in with new TV spots for the brand’s latest product extension, Honey Maid Grahamfuls, which also feature real children’s creative achievements. 


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What Makes Good Video Content By Unruly Media & Ehrenberg-Bass Institute

Dr Karen Nelson-Field, postdoctoral research fellow, Ehrenberg-Bass Institute Phil Townend, MD EMEA, Unruly Based on two years' worth of research, this sessi...
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Why videos go viral and how shareability drive via social drives it.

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Idea To Execution To Distribution by Marc Scott Zicree

Author / Writer / Producer Marc Zicree explains the path of having an idea to the importance of execution and distribution. BECOME A PART OF SPACE COMMAND ht...
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Making you goals happen using the new technologies for filmmaking production and distribution of your project.

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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide | DSLR video and Photography | Scoop.it
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achi...
UnitedByPhotography's insight:

Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.

 
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YouTube Videos Help Merchants Get Seen on Google

YouTube Videos Help Merchants Get Seen on Google | DSLR video and Photography | Scoop.it
Searchmetrics research shows YouTube videos can help merchants get seen on Google and have a very high click through rate.
UnitedByPhotography's insight:

Content marketing is one of the ways an online seller can set themselves apart from competitors

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DSLR & HD Camera HDMI Webstreaming with TeraDeK VidiU

The TeraDeK VidiU unit allows a camera be it dslr or hd with a HDMI output to stream live across the internet. With the options of using wifi, 3G/4G or ethernet.

 

UnitedByPhotography's insight:

Missed NABshow will have a look at this from TeraDEK, affordable HDMI based webstreaming unit with wifi, 3G/4G and ethernet connectivity.For broadcasting or webcasting live events from any location to online.

 

Supports Ustream, Livestream as well as your IP account, complete with its own app allowing you to set up, preview and monitor your output giving you a viewer side look at the streamed content.

 

Enjoy the demonstration.

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Usain Bolt & Samsung are partners in digital photography

Usain Bolt & Samsung are partners in digital photography | DSLR video and Photography | Scoop.it
Usain Bolt & Samsung jointly partnered to promote the NX300 camera with the Usain Bolt Foundation, to deliver a youth digital photography project in Jamaica.
UnitedByPhotography's insight:

It will interesting to see how the 3D video and photography will look coming from this camera, it looks like panasonic and sony may have a consumer camera 3D battle on their hands.

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Usain Bolt heads the Samsung NX300 release

Usain Bolt heads the Samsung NX300 release | DSLR video and Photography | Scoop.it
Samsung has announced the release date for the NX300 smart camera alongside a campaign headed by the world's fastest man, Usain Bolt
UnitedByPhotography's insight:

The NX300 will be available in the UK from the end of March alongside the NX 45mm 2D/3D interchangeable lens.

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Measuring the Value of Branded Entertainment - #MIPTV

An overview of Ogilvy's industry-endorsed branded entertainment measurement model, and how to apply it. Intro & moderation Abby Marks, associate director, Ogilvy Entertainment.

UnitedByPhotography's insight:

It really important to measure the monetization value of Branded Entertainment.

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Changing Media Summit | Media Network | The Guardian

Changing Media Summit | Media Network | The Guardian | DSLR video and Photography | Scoop.it
Latest news and comment on Changing Media Summit from guardian.co.uk
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Founders, presidents, CEOs, CTOs and CMOs from the world's biggest companies - see who you can expect to meet at this year's Changing Media Summit

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Amazon's New Mobile Ad Network Is A Huge Threat To Google

Amazon's New Mobile Ad Network Is A Huge Threat To Google | DSLR video and Photography | Scoop.it
Using Google against itself.
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Amazon launched a new mobile ad network this week, which will allow advertisers to run ads on mobile apps downloaded from Amazon's app store, The ads will also run on any Android device that has downloaded apps from Amazon.

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Beet.TV: Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz

Beet.TV: Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz | DSLR video and Photography | Scoop.it
Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs.
UnitedByPhotography's insight:

Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs. In her analysis of a recent YuMe-Magid report on connected TVs, Swartz advises marketers to boost the creative to take advantage of the ROI opportunities in the connected TV market.

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Social Interactions Affect Brand Perception.

Social Interactions Affect Brand Perception. | DSLR video and Photography | Scoop.it

If brands want to improve their customer perception, having a well-rounded social communications practice that serves both as a marketing outlet and as a place for consumers to solve service issues will help
.


UnitedByPhotography's insight:

The study was based on the responses of more than 23,000 consumers and covered 100 brands in six industries: airlines, auto, banking, credit card, telecom and utility. The bottom line: very few companies doing both marketing and service particularly well.

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