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DSLR video and Photography
Round of tips, resources, courses for DSLR video and filmmaking
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DSLR & HD Camera HDMI Webstreaming with TeraDeK VidiU

The TeraDeK VidiU unit allows a camera be it dslr or hd with a HDMI output to stream live across the internet. With the options of using wifi, 3G/4G or ethernet.

 

UnitedByPhotography's insight:

Missed NABshow will have a look at this from TeraDEK, affordable HDMI based webstreaming unit with wifi, 3G/4G and ethernet connectivity.For broadcasting or webcasting live events from any location to online.

 

Supports Ustream, Livestream as well as your IP account, complete with its own app allowing you to set up, preview and monitor your output giving you a viewer side look at the streamed content.

 

Enjoy the demonstration.

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Beet.TV: Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz

Beet.TV: Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz | DSLR video and Photography | Scoop.it
Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs.
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Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected TVs. In her analysis of a recent YuMe-Magid report on connected TVs, Swartz advises marketers to boost the creative to take advantage of the ROI opportunities in the connected TV market.

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2013 to be breakout year for 4K

2013 to be breakout year for 4K | DSLR video and Photography | Scoop.it
More than half a million 4K×2K TVs are forecast to ship worldwide this year, growing to more than 7 million by 2016, according to the latest Quarterly TV Design and Features Report from NPD Display...
UnitedByPhotography's insight:

“Initially, we expect to see the highest 4K×2K adoption in China, Japan and Western Europe, as these regions typically prefer the latest highly-featured products,” noted Gray.

 

“On the other hand, North American consumers are generally more likely to delay purchases of new technology, like 4K×2K, until prices fall. However, because demand is heavily skewed towards large screens in this market, there is a significant opportunity.”

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PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO] - Videonuze

PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO] - Videonuze | DSLR video and Photography | Scoop.it

Frank Cooper, PepsiCo's Chief Marketing Officer, Global Consumer Engagement, provides great insights into how PepsiCo's brands are evolving from a traditional approach to marketing to the consumer,

UnitedByPhotography's insight:

Frank sees content as a key element in engaging consumers and believes there's a huge opportunity in episodic content online,

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"Enter the Age of Branded Content” by BCMA - MyMIP

"Enter the Age of Branded Content” by BCMA - MyMIP | DSLR video and Photography | Scoop.it
"Enter the Age of Branded Content” by BCMA
UnitedByPhotography's insight:

The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.

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Social Interactions Affect Brand Perception.

Social Interactions Affect Brand Perception. | DSLR video and Photography | Scoop.it

If brands want to improve their customer perception, having a well-rounded social communications practice that serves both as a marketing outlet and as a place for consumers to solve service issues will help
.


UnitedByPhotography's insight:

The study was based on the responses of more than 23,000 consumers and covered 100 brands in six industries: airlines, auto, banking, credit card, telecom and utility. The bottom line: very few companies doing both marketing and service particularly well.

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Euro consumers go for smart TVs

Euro consumers go for smart TVs | DSLR video and Photography | Scoop.it
Buyers of TV sets in the UK, France, Germany and Italy are increasingly looking for connected TVs with bigger screens, according to comparison site Idealo. Using user data from more than eight mill...
UnitedByPhotography's insight:

The findings: 3D technology, large screens and a high degree of connectivity were in demand, with models by Samsung dominating. 

 

The trend for smart TVs is reflected by Idealo data with more than 80% of available TVs in the final quarter of 2012 offering internet connectivity; most popular among these being an integrated web browser, Wi-Fi and on-demand streaming from broadcasters.

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Larry Kless' Weblog: 2013 Online Video Predictions, Trends and the Shape of Things to Come

Larry Kless' Weblog: 2013 Online Video Predictions, Trends and the Shape of Things to Come | DSLR video and Photography | Scoop.it

As we reach the end of the first month of the year, and look back on 2012, the future becomes more clear.

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So as we look forward into 2013, at the shape of things to come for online video, one thing is for certain – "content is king" and it always will be.

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