DSLR video and Photography
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DSLR video and Photography
Round of tips, resources, courses for DSLR video and filmmaking
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Big Trends in Digital and Cross-Platform Advertising.

Consumers are increasingly connected across a multitude of screens -- mobile, Internet and television -- creating a complex and fragmented media environment....
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Branded content, webisodes and online web series and digital video content offer opportunities for advertising across multiplatform formats.

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What Makes Good Video Content By Unruly Media & Ehrenberg-Bass Institute

Dr Karen Nelson-Field, postdoctoral research fellow, Ehrenberg-Bass Institute Phil Townend, MD EMEA, Unruly Based on two years' worth of research, this sessi...
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Why videos go viral and how shareability drive via social drives it.

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Jan Ozer - MPEG-DASH explained and HTML5 Video

Jan Ozer talks about emerging online video standards such as MPEG-DASH and HTML5 video, authentication, DRM
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Online video, streaming and video compression codecs explained and discussed.

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"Enter the Age of Branded Content” by BCMA - MyMIP

"Enter the Age of Branded Content” by BCMA - MyMIP | DSLR video and Photography | Scoop.it
"Enter the Age of Branded Content” by BCMA
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The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.

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Red Bull Amplifier

Red Bull Amplifier | DSLR video and Photography | Scoop.it
If you’ve got an innovative, creative, change-the-face-of-music startup, we’d love to hear from you.
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If you’ve got an innovative, creative, change-the-face-of-music startup, we’d love to hear from you. We’re looking for like-minded people to work together with us - to make music experiences better and redefine the idea of accelerating a startup.

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Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years

Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years | DSLR video and Photography | Scoop.it
A big bet on the future of Web advertising over the next half-decade, from the man in charge of Google's monetization efforts.
UnitedByPhotography's insight:

Ads are part of the very fabric of our society, and have been for years. But ad execs want to stick with what works: It’s why the bulk of today’s industry ad budgets are still pointed at traditional mediums like television, print and the like.

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NBC's piracy takedowns skyrocket: Wait, wasn’t file sharing supposed to be dead?

NBC's piracy takedowns skyrocket: Wait, wasn’t file sharing supposed to be dead? | DSLR video and Photography | Scoop.it
File sharing is exploding, and the studios are barely keeping up fighting the pirates: That’s the gist of a WSJ story detailing NBC’s anti-piracy work. But is it really that simple?
UnitedByPhotography's insight:

NBC’s Los Angeles-based anti-piracy unit sent out 3.9 million takedown notices for pirated content last year, according to a Wall Street Journal report from Monday. Three years earlier, NBC sent out just 427,000 such notices.

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2013 Video Commerce Summit

2013 Video Commerce Summit | DSLR video and Photography | Scoop.it
Attend the e-Commerce industry’s largest event devoted to online video. Plus experience a whole new video marketing track by industry leader, ReelSEO!
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It's time! Liveclicker is holding its fifth annual summit July 25th & 26th in San Francisco! The Video Commerce Summit is where the e-commerce industry’s front-line experts, thought leaders, and brands come together to share how they’re using video to improve their bottom line. 

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Honey Maid Site, TV Spots Spotlight Kids' Creativity

Honey Maid Site, TV Spots Spotlight Kids' Creativity | DSLR video and Photography | Scoop.it

Mondelez International’s Honey Maid brand has launched a “Made Co.” site where kids ages 6 to 12 have opportunities to have their ideas brought to life by creative professionals. 

 

UnitedByPhotography's insight:

The site ties in with new TV spots for the brand’s latest product extension, Honey Maid Grahamfuls, which also feature real children’s creative achievements. 


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Video Viewing Rises, But Growth Rates Slow

Video Viewing Rises, But Growth Rates Slow - 02/14/2013
UnitedByPhotography's insight:

Programmers then need not only to focus on selling ads, but also on continuing to drive viewership of online video across the Web.


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Instagram Unveils 'Instagram Direct,' Lets You Send Pics and Video to Specific People

Instagram Unveils 'Instagram Direct,' Lets You Send Pics and Video to Specific People | DSLR video and Photography | Scoop.it
Today was the day of the mystery Instagram event that had many a tech site speculating about what the Facebook-owned image sharing giant would announce. A
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#Instagram direct sounds a great way to share directly with those and not everyone else at the same time.

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Anthony De Rosa: Why Newsrooms Should Poach Tech and Startup Talent

Anthony De Rosa is Reuters' Social Media Editor, where he's also a columnist and host at ReutersTV. We sat down with him to discuss where the tech and news.

UnitedByPhotography's insight:

By choosing Craigslist, Groupon and Facebook as examples of places from which to steal employees, De Rosa makes a solid point: go where the success is, and learn from the people that have done smart things in the more turbulent and burgeoning media landscapes.

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Measuring the Value of Branded Entertainment - #MIPTV

An overview of Ogilvy's industry-endorsed branded entertainment measurement model, and how to apply it. Intro & moderation Abby Marks, associate director, Ogilvy Entertainment.

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It really important to measure the monetization value of Branded Entertainment.

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Changing Media Summit | Media Network | The Guardian

Changing Media Summit | Media Network | The Guardian | DSLR video and Photography | Scoop.it
Latest news and comment on Changing Media Summit from guardian.co.uk
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Founders, presidents, CEOs, CTOs and CMOs from the world's biggest companies - see who you can expect to meet at this year's Changing Media Summit

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Creative Review - How to create a James Bond title sequence

Creative Review - How to create a James Bond title sequence | DSLR video and Photography | Scoop.it

So what makes for the perfect 007 James Bond title sequence? 

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Director Daniel Kleinman has become the go-to guy when it comes to directing Bond movie title sequences. In this filmed interview he explains the formula for the perfect Bond opener and reflects on his wider career

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Fernando Simon's curator insight, March 15, 2016 6:24 AM

Director Daniel Kleinman has become the go-to guy when it comes to directing Bond movie title sequences. In this filmed interview he explains the formula for the perfect Bond opener and reflects on his wider career

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Why the Washington Post is smart to try sponsored content, and why others should too

Why the Washington Post is smart to try sponsored content, and why others should too | DSLR video and Photography | Scoop.it
The Washington Post has launched a feature offering advertisers the ability to place sponsored content on its site, and while this form of advertising has come under fire, other media outlets should consider doing the same.
UnitedByPhotography's insight:

The approach taken by some publications such as Forbes — which has a BrandVoice platform that is similar to what the Washington Post is launching — is that marketing or advertising-driven content from brands is given more or less equal prominence to that created by editorial staff, with the appropriate disclaimers.

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Marco Arment's digital magazine and the paywall vs. sharing problem

Marco Arment's digital magazine and the paywall vs. sharing problem | DSLR video and Photography | Scoop.it
Marco Arment softened the paywall around his iPad-only magazine because his content was not benefiting from the social-sharing effect that the web enables — a microcosm of the dilemma that many other publishers are also facing.
UnitedByPhotography's insight:

When it comes to new-media players worth watching, Marco Arment’s iPad-only publication — known simply as “The Magazine” — is at or near the top of the list, if only because it is a totally new, digital-native media venture that appears toalready be profitable according to its founder. 

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The Web Series Cookbook - Complete Film Courage Series with Joe Wilson

Filmmaker / Web Series Creator Joe Wilson (VAMPIRE MOB) takes us into his post-production process. He talks about the value of knowing how to edit, and the m...
UnitedByPhotography's insight:

Really great insightful, advice on creating your own web show or channel or series.

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The Lessons Television Is Teaching Us In 2013

The Lessons Television Is Teaching Us In 2013 - 02/15/2013
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The first few weeks of 2013 are proving to be highly educational as far as broadcast television is concerned. One can’t help but learn something about the medium with each passing day
.


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PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO] - Videonuze

PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO] - Videonuze | DSLR video and Photography | Scoop.it

Frank Cooper, PepsiCo's Chief Marketing Officer, Global Consumer Engagement, provides great insights into how PepsiCo's brands are evolving from a traditional approach to marketing to the consumer,

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Frank sees content as a key element in engaging consumers and believes there's a huge opportunity in episodic content online,

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