This was the miguided slogan that launched the UN 10 years anti-drug strategy in 1998.
It raises lots of questions:
Which drugs should be eradicated from the globe?
Opiates are vital and superbly effective painkillers -crucial for managing cancer and severe injuries.
Alcohol, tobacco and caffeine were presumably exempt - but on what basis? Humankind has always used substances for pleasure why should it stop?
How do we define a drug - is sugar a drug, or fat a drug?