What I'm talking about is direct-to-consumer (DTC) advertising, that barrage of ads you see on TV and in magazines and newspapers, or on the radio and Internet. They're ads telling you to run right out and ask your doctor if this or that pill would be right for you.
Some drug companies have even taken to advertising highly specialized medical devices, like heart stents.
It's a marketing bonanza that's turned America into a medicated mass of people who've been brain-washed into thinking that taking pills will make everything better―even for ailments you might not have. But it's a brilliant move for Big Pharma, who has now turned the consumer into their very own sales rep, and a persuasive one at that. Not only is there a correlation between the amount of money drug companies spend on DTC advertising and the brand of drug patients request from their physicians, but the data shows DTC advertising rapidly converts people into patients.