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'Rank-and-Yank'? That's Not How It's Done

'Rank-and-Yank'? That's Not How It's Done | Driving Business | Scoop.it
By Jack and Suzy WelchEvery now and again—recently, for instance, with the announcement that Microsoft will be changing its performance-appraisal system—some news event unleashes a fresh round of
Brian Burke's insight:

Good to hear it from the man himself...I like the emphasis on candor and accoutability while avoiding being wedded to a single performance indicator.

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Money Indices

Money Indices | Driving Business | Scoop.it
MONEY INDICES :- Latest Business, Financial, Economic, Political & Stock Market news, India, UAE, World
Brian Burke's insight:

Evidence yet again that short termism in business erodes value....

 

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Recognize Intrapreneurs Before They Leave

Recognize Intrapreneurs Before They Leave | Driving Business | Scoop.it
Six patterns of great corporate innovators.

Via Steve Bax
Brian Burke's insight:

This reminds me of articles contrasting the contributions of introverts and extroverts.  There is a lot to be said for quietly keeping critical activities ticking over...

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Steve Bax's curator insight, September 22, 2013 6:05 AM

This blog is fascinating and worth a read. I like the idea of an innovation engine linked to identiying and nurturing intrapreneurs. Some of the patterns are highly applicable for marketers too. 

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Big data equals big payoff, says IBM | News | Research

Big data equals big payoff, says IBM | News | Research | Driving Business | Scoop.it
According to an IBM analytics study, almost 40% of companies see a rapid ROI within the first six months of analytics adoption.

Via Steve Bax
Brian Burke's insight:

People forget sometimes that crap in equals crap out.  And with big data, it can get expensive...who owns your data if you go down this path?

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Steve Bax's curator insight, October 31, 2013 3:27 AM

Interesting study by IBM. Clearly a significant value in using analytics but resistance to realising it fully is stated to be political or cultural in many organisations. 

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HCPs on Leukaemia & Roche’s Gazyva FDA Approval

HCPs on Leukaemia & Roche’s Gazyva FDA Approval | Driving Business | Scoop.it
The first drug to be approved under the FDA’s Breakthrough Therapy designation on the 1st of November 2013, Roche drug Gazyva has been making industry press headlines over the past few weeks. Gazyv...
Brian Burke's insight:
The industry needs to keep innovating both on the technical front and on the regulation and safety front to make sure patients are always getting the best deal!
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Here's the Real Reason McDonald's Is Selling Coffee in Grocery Stores

Here's the Real Reason McDonald's Is Selling Coffee in Grocery Stores | Driving Business | Scoop.it
The coffee wars in the U.S. got more interesting last month when McDonald's announced that it would begin selling packaged coffee in grocery stores.Many saw the move as the latest salvo in McDonald's
Brian Burke's insight:

Love 'em or hate 'em, there is a reason McDonalds continue to be successful!  The smartest marketing moves often coming from making an unexpected change that keeps your brand and products in the mind of the customer.

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Marc Benioff: Why Telesales Works

Marc Benioff: Why Telesales Works | Driving Business | Scoop.it
For all of you sales leaders out there, here is an excerpt from CEOMarc Benioff's book
Brian Burke's insight:

Interesting article.  Telesales is only limited by teh quality of the call list.  It's definitely a greater challenge for niche products than for products that most people would use.

 

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Your Business Model Is Killing Innovation

Your Business Model Is Killing Innovation | Driving Business | Scoop.it
Innovation is the art of bringing together innovation culture rules and a business model.

Via I&S Lab [ transformation ]
Brian Burke's insight:

Anything that takes longer than six months doesn't really sound like innovation! Process doesn't guarantee innovation...you need a sense of urgency combined with good judgement. 

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The Long View: Why “Maximizing Shareholder Value” Is On Its Way Out | TIME.com

The Long View: Why “Maximizing Shareholder Value” Is On Its Way Out | TIME.com | Driving Business | Scoop.it
In 1986, Peter Drucker warned of a severe threat to our “long-term economic future.” “Corporate managements,” he wrote, “are being pushed into subordinating everything (even such long-range considerations as a company’s market standing, its...

Via Steve Bax
Brian Burke's insight:

Short termism is not the same as innovation and innovation is what shareholders need!

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Steve Bax's curator insight, September 30, 2013 7:18 AM

Another excellent scoop by Kenneth Mikkelsen onto LeadershipABC. There are some key messages here that have a direct linkage to the market orientation concept. Long term perspectives are key to successful market orientation but this so often runs counter to corporate and shareholders' demands. More focus on creating stakeholder value is perhaps needed to achieve the ends that Rick Wartzman is discussing here.Marketing leaders need to look at how this can be developed and sustained for the long term.

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Why marketers are now your best salespeople - G2M Solutions | #TheMarketingAutomationAlert

Why marketers are now your best salespeople - G2M Solutions | #TheMarketingAutomationAlert | Driving Business | Scoop.it
Digest... The Corporate Executive Board Reports that on average buyers have completed 60% of their buying journey before reaching out to sales. That means often buyers aren't talking with salespeople until they are ready for price quotes. For most buyers they already have a pretty clear idea of who they plan to buy from at this stage. The ability of the saleperson to influence them is severely constrained. This changes the role of B2B marketing in a fundamental way. Marketing now owns a much bigger piece of the lead-to-revenue cycle. B2B marketers must take responsibility for engaging with the customer through most of the buying cycle. Not only does this take care of the increased workload it also allows marketers to build more sophisticated personalised responses to buyers because marketing automation captures buyer behaviour...and that is a massive boon for marketers. It’s also worth noting that for many firms this is really an untapped opportunity. For those firms who get this there is a chance to create a real competitive advantage. A rare event these days. Marketing automation tells us where customers are finding our content. Marketing automation tells us what they do next. With this data, and the knowledge it drives, B2B marketers can provide targeted content and offers which serve to both improve buyer engagement and increase conversion rates. __________________________________ ► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com. ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Brian Burke's insight:
The continued dichotomy between sales and marketing is misleading. This is one process where market intelligence and leads come in one end and sales transactions result at the other end with varying efficiency. When Drucker said marketing and innovation were core to business and that everything else was an overhead, he wasn't thinking about crayons!
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