DRIVEN DIGITAL
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DRIVEN DIGITAL
Marketing and brand strategists bringing online promotion and advertising to international business. www.drvnmktg.com
Curated by Ron Baker
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Wake-Up Call from Facebook: TV Ad Pricing Needs to Change

Wake-Up Call from Facebook: TV Ad Pricing Needs to Change | DRIVEN DIGITAL | Scoop.it
Facebook's announcement to price ads based on relevancy is a wake-up call to the TV industry: Ad pricing needs to change, Brian Sheehan writes.
Ron Baker's insight:

TV networks and the dinosaurs.  More in common than you think.

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4 Steps to Get Business Results from Your Content Marketing Strategy

4 Steps to Get Business Results from Your Content Marketing Strategy | DRIVEN DIGITAL | Scoop.it
Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.

Via Kamal Bennani
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Facebook and Twitter’s Native Video Plans Are About to Transform Content Marketing in a Big Way

Facebook and Twitter’s Native Video Plans Are About to Transform Content Marketing in a Big Way | DRIVEN DIGITAL | Scoop.it
Video-intensive sites like YouTube, Netflix, and, yes, Facebook dominate the race to capture the web's most precious resource: user attention. Twitter looks poised to join the ranks.
Ron Baker's insight:

Information the content provider needs to know about Facebook and Twitter Native video plans

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15 Digital Strategies Financial Marketers - The Financial Brand

15 Digital Strategies Financial Marketers - The Financial Brand | DRIVEN DIGITAL | Scoop.it
The major themes dominating banking will include integrated marketing, quality content and multichannel distribution. Are you ready?
Ron Baker's insight:

Good suggestions for all in the financial sector for 2015

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Jiffy Lube taps 'hyper-specific' search

Jiffy Lube taps 'hyper-specific' search | DRIVEN DIGITAL | Scoop.it
NEW YORK: Jiffy Lube, the franchise group of automotive service centres, has successfully demonstrated how a 'hyper-specific' approach to online search can yield extremely positive returns for brands.
Ron Baker's insight:

Here's a company that truly understands the power of online advertising. and how to adapt it to their unique situations.

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Search trumps traditional media

Search trumps traditional media | DRIVEN DIGITAL | Scoop.it

`NEW YORK: Search engines are the most trusted media source globally according to a new survey which shows them edging ahead of traditional media for the first time.

Ron Baker's insight:

Search engines 1

Traditional media 0

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Content Marketers, Quit Selling Like It's 2004 [Infographic]

Content Marketers, Quit Selling Like It's 2004 [Infographic] | DRIVEN DIGITAL | Scoop.it
Content - Is your content solely about pushing sales? It's not 2004! Customers expect more from content. Check out these tips for content creation for today's savvy marketers.
Ron Baker's insight:

 Remember the ShamWow guy?  That was 2004. I think marketing has progressed a little since then. Or is your approach still stuck in a "pre-connected world" mindset?

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2014: The digital signage year in review

2014: The digital signage year in review | DRIVEN DIGITAL | Scoop.it
After looking at the biggest stories of 2014 in terms of traffic, we now turn to a panel of industry experts to find out what they thought were the biggest stories or trends in the industry in terms of impact.
Ron Baker's insight:

Comprehensive review of digital signage trends and usage in 2014.  Showing that they represent another unique network opportunity for company's to market their products and services.

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The Future of Content Marketing: 35 Experts Share Their 2015 Predictions

The Future of Content Marketing: 35 Experts Share Their 2015 Predictions | DRIVEN DIGITAL | Scoop.it
Over the past year we have seen an increase in the adoption rate of marketers who use content marketing (93 percent, up 2 percent since 2012) and a major shift in the industry as more CMOs believe t…
Ron Baker's insight:

35 experts provide their insight into Content Marketing trends for 2015 and beyond.

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Are you SURE you know where your customers are? - Schaefer Marketing Solutions: We Help Businesses {grow}

Are you SURE you know where your customers are? - Schaefer Marketing Solutions: We Help Businesses {grow} | DRIVEN DIGITAL | Scoop.it
There has been a cataclysmic shift in how customers access information about our companies. Are you sure you know where they are?
Ron Baker's insight:

More great  insight from Mark Schaefer

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MAGNA Report: CPGs Kick Digital Ad Spend Into High Gear

MAGNA Report: CPGs Kick Digital Ad Spend Into High Gear | DRIVEN DIGITAL | Scoop.it
Ron Baker's insight:

Digital continues to gain ground at the expense of other ad spend formats.

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DRIVEN : Drone On

DRIVEN : Drone On | DRIVEN DIGITAL | Scoop.it
Ron Baker's insight:

Drones will change the landscape and our expectations on parcel deliveries and rights to privacy.  Next... flying cars?

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Fuel cell: hybrid experience leading to the car of the future | Toyota Europe Corporate Blog

Fuel cell: hybrid experience leading to the car of the future | Toyota Europe Corporate Blog | DRIVEN DIGITAL | Scoop.it
Thanks to its hybrid knowledge, Toyota created the first fuel cell production car. It is a vehicle driven by an electric motor powered by the electricity generated by the chemical reaction between on-board hydrogen and airborne oxygen.
Ron Baker's insight:

A vehicle energy system between electric motors and a fuel cell.  Now this could be the next generation hybrid vehcile

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Will Apple Become A Car Manufacturer Or A Platform/Content Aggregator? - Forbes

Will Apple Become A Car Manufacturer Or A Platform/Content Aggregator? - Forbes | DRIVEN DIGITAL | Scoop.it
Many are speculating that Apple is working on an electric car and is hiring vehicle design and technology experts.
Ron Baker's insight:

What's next an iCar?  Interesting theories presented by Mr. Singh

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10 Most Expensive Cars Ever Sold At Auction

10 Most Expensive Cars Ever Sold At Auction | DRIVEN DIGITAL | Scoop.it
Most car lovers go to car auctions looking for a diamond in the rough. But then there are the collectors who can afford to drop seven or eight figures on a priceless auto. These 10 cars are the most expensive ever sold at auction.
Ron Baker's insight:

The coveted best of the best.

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How Paid, Owned and Earned Fit Into Your Media Strategy

How Paid, Owned and Earned Fit Into Your Media Strategy | DRIVEN DIGITAL | Scoop.it
When it comes to the trio – paid, owned, and earned media, the most frequent question I am asked is: “Can you explain paid vs. owned vs. earned media? Which is ‘the one’ for my business?” While the knowledge of paid, owned, and earned media is critical for digital marketing success, most B2B marketers treat
Ron Baker's insight:

Simple, straight forward explanations of paid, owned and earned media and what these online concepts mean to the typical business.

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Think Email Marketing Is Dead? Think Again - The Content Standard by Skyword

Think Email Marketing Is Dead? Think Again - The Content Standard by Skyword | DRIVEN DIGITAL | Scoop.it
Email marketing is still the undisputed champion of digital marketing tactics. New research shows brands put their faith in email over every other channel.
Ron Baker's insight:

In business, email is still the most effective marketing approach.

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Hedge fund managers testing the social media waters

Hedge fund managers testing the social media waters | DRIVEN DIGITAL | Scoop.it
Lifted advertising ban and pressure from liquid alts drive secretive managers into the open.
Ron Baker's insight:

We like this trend.  We have been  providing digital makreting solutions for the financial community since 2010

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Just Published: 2015 State of Marketing Report

Just Published: 2015 State of Marketing Report | DRIVEN DIGITAL | Scoop.it

It’s here — the definitive marketing report of 2015. We surveyed more than 5,000 marketers globally to understand top priorities for the year across all digital channels. 

Ron Baker's insight:

 This report published last week found 70% of global marketers plan to increase their budgets on social media advertising.

Nearly two-thirds (64%) now view social as a critical enabler of products and services, reflecting a huge rise from the 25% who held this opinion in last year's report.

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How to Move Your Brand Out of the '90s

How to Move Your Brand Out of the '90s | DRIVEN DIGITAL | Scoop.it
Today s advisors must have a robust and engaging digital presence. Here are some tips to help you bring your business into the 21st century.
Ron Baker's insight:

This article states exactly what we tell our clients in the financial sector.

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CES: CBS CEO Moonves Calls Overnight Ratings 'Useless,' Defends Streaming Service

CES: CBS CEO Moonves Calls Overnight Ratings 'Useless,' Defends Streaming Service | DRIVEN DIGITAL | Scoop.it
At the MediaLink Brand Matters keynote, CBS president and CEO, Leslie Moonves, defended CBS All Access, the OTT streaming service, said advertising will come.
Ron Baker's insight:

Leslie Moonves CBS CEO sums it up at CES.  Programming  available across all media platforms

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5 Writing Habits that are Killing Your Content Marketing - Search Engine Journal

5 Writing Habits that are Killing Your Content Marketing - Search Engine Journal | DRIVEN DIGITAL | Scoop.it
Content marketing is certainly the golden child of 2014. Google has been slamming thin content for the last several years, but they cracked down even harde
Ron Baker's insight:

Comprehensive update for online writing styles.

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8 Successful Content Marketing Strategies | Writtent Blog

8 Successful Content Marketing Strategies | Writtent Blog | DRIVEN DIGITAL | Scoop.it
Learn 8 totally data-backed ways to revolutionize the results of your content marketing strategy in 2015. Are you ready to up your game and win?

Via Jeff Domansky
Ron Baker's insight:

Jasmine provides some very good observations with regards to content marketing strategies

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Jeff Domansky's curator insight, December 12, 2014 9:42 AM

Learn 8 totally data-backed ways to revolutionize the results of your content marketing strategy in 2015. Are you ready to up your game and win?

Marco Favero's curator insight, December 12, 2014 4:47 PM

aggiungi la tua intuizione ...

Gina Tucker's curator insight, December 12, 2014 7:34 PM

Adding content to your sales email is a simple yet effective tactic for nurturing leads. These content marketing strategies can amplify your existing sales techniques to turn more leads into prospects.

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4 Steps to creating a content marketing plan - Smart Insights Digital Marketing Advice

4 Steps to creating a content marketing plan - Smart Insights Digital Marketing Advice | DRIVEN DIGITAL | Scoop.it
A new free content planning template developed by Smart Insights and HubSpot Regular readers may remember that, earlier in the year, we published some join. Marketing topic(s):Content marketing planning.

Via Pantelis Chiotellis
Ron Baker's insight:

Basic checklist to assess a marketing strategy. A good tool to test content integration.

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Automotive Investment Advice: 10 Rules for Classic Car Collectors

Automotive Investment Advice: 10 Rules for Classic Car Collectors | DRIVEN DIGITAL | Scoop.it
We’re about to enter prime shopping time for classic car collectors. In a few weeks, in and around California’s Monterey Peninsula, a series of collector car auctions will take place where record vehicle values are all but guaranteed. Among the headliners to cross the blocks is one of only 39 [...]
Ron Baker's insight:

Investing can mean more than stocks and mutual funds.

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