DRIVEN Marketing
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DRIVEN Marketing
DRIVEN is a marketing and business development organization working with a variety of businesses on regional and international projects. We have substantial experience in marketing/communications and a long history of business development and product launch programming. Listen, facilitate, create, build, promote, measure is our mantra.
Curated by Ron Baker
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Burlington Downtown Car Show

At DRIVEN Marketing we take our work very seriously.  So much so that we create our own events to showcase our capabilities and promote certain industries and ideals. This is the second year that we will be producing the Burlington Downtown Car Show. Over 120 makes, models and vintages of cars on Brant Street in downtown …
Ron Baker's insight:
It is fun and keeps our event production capabilities sharp as we put on the Downtown Car Show in Burlington Ontario each summer.
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Rescooped by Ron Baker from Sustainable transportation: SEAMless mobility - Shared, Electric, Autonomous (driverless), OMNImodal mobility
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Tesla's Model 3 will be unveiled near Los Angeles on March 31st

Tesla's Model 3 will be unveiled near Los Angeles on March 31st | DRIVEN Marketing | Scoop.it
Tesla just sent invitations to media for its expected March 31st event at its Hawthorne, California facility where it will unveil the Model 3, the company's first mass-market vehicle. CEO Elo

Via Catherine Kargas
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INVESTOR GARAGE – How a New TV Show is Developed at DRIVEN

INVESTOR GARAGE – How a New TV Show is Developed at DRIVEN | DRIVEN Marketing | Scoop.it
At DRIVEN we are constantly coming up with new ideas for programs. The concepts that meet some basic criteria and still valid after some internal review, are further developed as potential shows.  More refining takes place and then the show concept is tested for its commercial viability.  This is done in part by pitching the concept …
Ron Baker's insight:

This is how we developed our new TV series "Investor Garage"

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Hackers hijack Jeep Cherokee: How can you stop them? (+video)

Hackers hijack Jeep Cherokee: How can you stop them? (+video) | DRIVEN Marketing | Scoop.it
A security team tests a Jeep Cherokee, finding the car can be remotely accessed and controlled.
Ron Baker's insight:

Lends new meaning to "going where others can't..."

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The car is becoming the next major battleground for digital media companies

The car is becoming the next major battleground for digital media companies | DRIVEN Marketing | Scoop.it
People spend an average of 6.5 hours per week in their cars, and as dashboards become digital platforms it's creating a massive new market for carmakers, digital-media companies, and even marketers.
Ron Baker's insight:

People in LA or Toronto may have something to say about only 6.5 hour a week average time spent in one's vehicle.  Other than that a good overview of where infotainment is being incorporated onto the vehicle of the future.

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Internet of Things Creating the “World’s Smartest Lake”

The Jefferson Project at Lake George, one of the most ambitious research projects to deploy Big Data and analytics technology to manage and protect a body of ...
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Fascinating use of the Internet of things  to monitor the eco-balance of Lake George

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Chris Urmson on the Google car - DRIVEN Digital

Chris Urmson on the Google car - DRIVEN Digital | DRIVEN Marketing | Scoop.it
Chris Urmson, head of Google cars provides an insightful presentation at TED Talks
Ron Baker's insight:

The genius of the Google driver-less car revealed in this TED Talks presentation by Chris Urmson

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Marketing and the Internet of Things - DRIVEN Digital

Marketing and the Internet of Things - DRIVEN Digital | DRIVEN Marketing | Scoop.it
internet of everything, future of marketing,
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Insightful conversation on the impact of the Internet of things and marketing today and in the near future.

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Chevrolet’s First CarPlay-Enabled Cars Are Rolling Off The Production Line

Chevrolet’s First CarPlay-Enabled Cars Are Rolling Off The Production Line | DRIVEN Marketing | Scoop.it
 Chevy announced earlier this year it would be bringing Apple’s CarPlay to production vehicles this year, and now those first cars with the infotainment feature from Apple are rolling off the line and going out to dealerships and consumers.
Ron Baker's insight:

Apple ready Corvettes

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Buyers willing to pay for connected car tech for safety & convenience

Car buyers want collision protection and are willing to pay for it. The J.D. Power 2015 U.S. Tech Choice Study, showed that consumers want collision protection and enhanced safety more than navigat...
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People want safety tech in their vehicles according to a JD Power Survey.

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The Internet of Things Is Lots of Fun. Here's How to Make It Safe (Infographic)

The Internet of Things Is Lots of Fun. Here's How to Make It Safe (Infographic) | DRIVEN Marketing | Scoop.it
By 2020, there will be 50 billion devices connected to the Internet. Most of them won't be secure.
Ron Baker's insight:

Minda Zetlin provides a comprehensive overview of where our trust issues are today with regards to the Internet of Everything

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Internet of Things market to triple to $1.7 trillion by 2020: IDC - The Economic Times

Internet of Things market to triple to $1.7 trillion by 2020: IDC - The Economic Times | DRIVEN Marketing | Scoop.it
The IoT market, valued at $655.8 billion in 2014, is set to grow at a compounded annual rate of 16.9 per cent, IDC said on Tuesday.
Ron Baker's insight:

Internet of things set to grow at a compounded annual rate of 16.9% according to IDC

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Rescooped by Ron Baker from Pharmacy Marketing
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Healthcare’s Internet of Things

Healthcare’s Internet of Things | DRIVEN Marketing | Scoop.it
The world is on the cusp of a transformation in which data, devices, and applications will connect patients and caregivers seamlessly and securely. This transformation will empower people to mainta...

Via PharmacyMarketing
Ron Baker's insight:

Healthcare should be a huge winner with the implementation of the Internet of Things

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AT&T connects a million cars, topping sign-ups for phones

AT&T connects a million cars, topping sign-ups for phones | DRIVEN Marketing | Scoop.it
Connected cars allow drivers to access the Internet, monitor traffic and create a Wi-Fi hotspot from their dashboard.
Ron Baker's insight:
More cars connected to internet than new phone sign-ups in US.
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US cord-cutting at record high

US cord-cutting at record high | DRIVEN Marketing | Scoop.it
MONTEREY, CA: Pay TV operators in the US lost 625,000 video subscribers in Q2 2015, the largest quarterly drop on record, according to new industry data.
Ron Baker's insight:

This trend is moving faster than many expected.

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How Netflix is eating big media's lunch: Greenfield - CNBC

How Netflix is eating big media's lunch: Greenfield - CNBC | DRIVEN Marketing | Scoop.it
The marketplace forces undermining traditional media conglomerates are being exploited by Netflix, media analyst Rich Greenfield tells CNBC.
Ron Baker's insight:

TV channels will change to continue to attract advertising , states Rich Greenfield.

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Lexus has built a car with a human heartbeat

Lexus has built a car with a human heartbeat | DRIVEN Marketing | Scoop.it
Lexus has designed a one-off car that reflects the driver's heartbeat on the vehicle's exterior.
Ron Baker's insight:

Maybe not practical for everyday commuters... but a cool tech application

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Five thoughts to help make sense of the Internet of Things

Five thoughts to help make sense of the Internet of Things | DRIVEN Marketing | Scoop.it
Instead of creating separate intranets of things enterprises should preserve a horizontally integrated stack to promote innovation in the Internet of Things
Ron Baker's insight:

Phil Wainewright brings some clarity to IoT enterprise usage, the intranet of things (internal based IoT)  and fog computing.

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Technology Vision 2015

Technology Vision 2015 | DRIVEN Marketing | Scoop.it
Technology Vision 2015. Internet of me, outcome economy, platform revolution, intelligent enterprise, workplace re-imagined
Ron Baker's insight:

5 digital trends identified that should be oberserved, understood and acted upon by successful corporations

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A walk down the high street of the future

A walk down the high street of the future | DRIVEN Marketing | Scoop.it
Augmented reality, beacons and VR assistants may all shape how our high streets look in 2025
Ron Baker's insight:

A very informed look at the shopping experience of the future.

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5 predictions for the future of social media

5 predictions for the future of social media | DRIVEN Marketing | Scoop.it
Social media will evolve and brands must keep pace to embrace the opportunities
Ron Baker's insight:

Peter Kim, has some bold predictions about the status of social media in brand marketing over the next 5 to 10 years.

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Apple and Google’s Fight for Your Home Looks Real Familiar

Apple and Google’s Fight for Your Home Looks Real Familiar | DRIVEN Marketing | Scoop.it
The difference is, well, the eternal difference between Apple and Google: closed versus (ostensibly) open.
The post Apple and Google’s Fight for Your Home Looks Real Familiar appeared first on WIRED.
Ron Baker's insight:

Apple versus Google discussion about control of your home.  Is open source better?

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Eight ways the Internet of Things will change the way we live and work

Eight ways the Internet of Things will change the way we live and work | DRIVEN Marketing | Scoop.it
By 2020, there will be tens of billions of data-spouting devices connected to the Internet. Here's how they're changing everything
Ron Baker's insight:

Eight well crafted essays on how the internet of things may change our lives

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Unusual Ways Businesses Are Using Big Data | SmartData Collective

Unusual Ways Businesses Are Using Big Data | SmartData Collective | DRIVEN Marketing | Scoop.it
(Image)  
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Not just parking innovation, also data on where and when you park/shop.

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'Open the pod bay doors, Siri': How Apple wants you to automate your home

'Open the pod bay doors, Siri': How Apple wants you to automate your home | DRIVEN Marketing | Scoop.it
The first 'smart' household devices able to be controlled by Apple's voice-activated digital assistant, Siri, went on sale on Tuesday. 
Ron Baker's insight:

Now you can "voice command" your home environment.

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