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Innovation, campaigns, alcohol and juice, flavours and everything liquid
Curated by Mike Spencer
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Starbucks Adds AR to Christmas with the Cup Magic App

Starbucks Adds AR to Christmas with the Cup Magic App | Drinks | Scoop.it
Starbucks is bringing more fun to consumer experience this holiday season by launching its first major augmented reality smartphone app featuring five Starbucks Holiday characters from the brand’s red coffee cups, Christmas Blend bags, in-store and more. This app, developed by Blast Radius, will be launched on November 15—it comes as a hilarious addition to the range of Starbucks’ applications, which includes the mobile payment and Card e-gift apps. It will allow consumers to play with the animated characters (they perform somersault and jumps when get tapped on) and win a prize for activating all of them (so far, the brand doesn’t unveil what exactly it will be).
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Starbucks Has Acquired Evolution Fresh

Starbucks Has Acquired Evolution Fresh | Drinks | Scoop.it
Starbucks has announced the acquisition of Evolution Fresh, Inc, a juice company. As the Coffe Company’s healthier menu expansion has been proved to be successful, Starbucks plans to develop the Health and Wellness sector.
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Smirnoff Teamed up with Amber Rose to Launch Two New Flavours

Smirnoff Teamed up with Amber Rose to Launch Two New Flavours | Drinks | Scoop.it
This fall, Smirnoff is treating its fans with a bunch of treats, both entertainment and drinkable. The iconic vodka brand, which has launched spinoffs of its two successful projects, The Smirnoff Nightlife Exchange and Master of the Mix, is now introducing two new flavored vodkas, Whipped Cream and Fluffed Marshmallow—to toast the highly anticipated second installments of the initiatives. According to the brand, the new additions to its portfolio are “to offer adult consumers a line of premium spirits that, similar to that memorable bachelorette party or a classic guys’ night out, are fun, sophisticated, and cleverly wicked.” These new products are all about sweetness and female nature, which can be both sassy and gentle.
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The Countdown to Christmas Begins as Coca-Cola Announces Integrated Festive Campaign

The Countdown to Christmas Begins as Coca-Cola Announces Integrated Festive Campaign | Drinks | Scoop.it
Coca-Cola Great Britain (CCGB) is celebrating 80 years of iconic Christmas advertising with an integrated campaign set to spread festive happiness and cheer to consumers in the UK, through TV creatives, experiential, outdoor, on-pack and the world famous Piccadilly Sign.
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