In an effort to ensure it keeps "doing new things", PepsiCo has run several incubation schemes attempting to identify promising start-ups in areas such as social media, gaming and mobile.
Jakeman also argued that the need was not focusing on an innovation department, but a culture which embodied the principles across the organisation, meaning an "experimental budget" was far from vital...
The World Travel Market Global Trends Report 2012 has just been released and highlights the nine key emerging travel and tourism trends worldwide, looking at how the global, regional and national political, social and economic situation is shaping the travel industry.
According to Starbucks’ polls, its customers wanted to relax more, so the Coffee Company announced on January 23 that it plans to bring wine, beer and premium food offerings to a handful of locations in Atlanta, Southern California and in the Chicago area by the end of this year.
Heineken USA is going to celebrate Black History Month with a creative twist—the alcohol brand is inviting its loyal fans to take part in its Black History Month Art competition for a chance to get their pieces showcased as part the brand’s themed marketing campaign, which will include national print, digital, in-store point of sale, and out of home advertising in 2013, and win $5,000.
To spice up the holiday season and remind adult consumers that Christmas is a great time to drink and share Guinness, the popular beer brand launches a festive ‘two colored’ push in the UK. The campaign, which is running under the strapline ‘Celebrate this Christmas with a Guinness’, is built on the idea that this white season the clack colour (which refers to the iconic black pint of Guinness) is a perfect fit for the festive occasion. The £2m Christmas push, which revolves around the white and black colours, includes prints, outdoor elements, TV ads, iAd for iPhone and iPad users and applications for Apple and Android devices. The brand launched a 20-second advert for TV, pub TV and digital channels, which shows the process of pouring the black beer into a glass to the famous soundtrack ‘I’m dreaming of a white Christmas’ before the above mentioned tagline appears.
Coffee brands are working hard to turn the Chinese into the coffee-drinking nation, using the traditional western stories with strong rebellious characters for their advertising campaigns. One of the strongest players on the coffee market, Nescafé, has tapped Chinese professional rally driver, blogger, best-selling author, singer Han Han to front its recent campaign ‘Live Out Your Boldness’ by OgilvyOne Beijing, in which the 29-year old man is living his life to the full and never misses an opportunity to experience something new, with no boundaries or restrictions (of course, nothing illegal).
The socializing campaign will contribute to the regeneration of up to 165 outdoor spaces throughout the UK, giving communities better access to sports facilities, parks and football pitches. Groundwork, the UK’s leading environmental regeneration charity the aim of which is to create sustainable change for the future on a national level helped to implement the project.
The free app is designed to be used on iPhone, iPad, Android or BlackBerry smartphone. With help of it, users can walk through the building using Google maps. In addition, visitors can purchase tickets at a 10% discount, and avoid ticket lines upon arrival, as well as check opening times. The app offers tours in English, German, Spanish, Italian and French. These tours include lots of photos, video and descriptions of the building’s hotspots.
Bacardi Limited has announced the 2012 to be its most innovative year since the creation of its famous rum in 1862. Throughout the year, Bacardi will host birthday parties and launch special promotions featuring 100 years of its advertising. The company will also introduce a $2,000 limited-edition decanter of rare Bacardi rum, offer fans travel retail exclusives and commemorative gifts.
The executions show a 3-D rendered water dragon around the pint bottle, giving the brand a modern and fresh look. The campaign runs across print, online, POS, GT channels, TVC and OOH. “The campaign is a perfect mix of traditional and modern: it stays true to the spirit of Chinese New Year. The TVC is a tongue-in-cheek view of what our fellow man has to endure during this time of year,” said Kevin Pereira, Executive Creative Director, Euro RSCG Singapore.
Concert festival goers could stop by the Heineken tent and get a custom QR code printed on a shirt that, when scanned, revealed a personalized message. The message could be cute, funny, inspirational or just plain dirty - whatever does it for you. The idea is to get people to connect in real life at the event.
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