What the Hell is the Zeirgarnik Effect? | Dopamine Secrets and Other Neuromarketing Conspiracies | Scoop.it

In psychology, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed tasks.
Soviet psychologist Bluma Zeigarnik first studied the phenomenon after her professor, Gestalt psychologist Kurt Lewin, noticed that a waiter had better recollections of still unpaid orders. http://www.networkempire.com/blog