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Rescooped by Daniel Czyżewski from The MarTech Digest
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Six Steps For Delivering On The New Vision In Marketing | B2B Marketing Insider

Six Steps For Delivering On The New Vision In Marketing | B2B Marketing Insider | Marketing | Scoop.it

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Six Steps For Delivering On The New Vision In Marketing

-- >The proliferation of information channels is creating new opportunities and challenges for brands to present a unified experience.

-- >A better customer experience drives higher customer lifetime value.

-- >Customer insights and analytics drives better customer experiences, products, and profits.

-- >Marketing metrics and reporting need to become more uniform and business outcome-driven.

-- >Marketing skills need to expand to become more analytical and financial.

-- >Technology is driving significant changes in the marketing function. Tools are not perfect, requiring strong leadership from CMOs.  

 

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marketingIO's curator insight, May 13, 2014 1:41 PM

All of it technology based! Marketing is converting into a science, where technical, analytical and financial skills rule.

Rescooped by Daniel Czyżewski from The MarTech Digest
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[FREE REPORT] Search Marketing Survey 2014 | Regalix

[FREE REPORT] Search Marketing Survey 2014 | Regalix | Marketing | Scoop.it

Key Takeaways:

-- >  96% marketers use Search Engine Marketing to provide informational /educational content

-- >  76% marketers use Social Media to support and boost SEO

-- >  71% marketers use broad-based information keywords to capture leads at the top of the purchase funnel

-- >  68% marketers use Paid Search to accelerate lead generation

-- >  61% marketers use responsive web design as a part of their mobile SEO

-- >  56% marketers integrate Content Marketing with SEO

-- >  47% B2B marketers believe that growth of Mobile Ads and Mobile content is not significant to them

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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