Six Steps For Delivering On The New Vision In Marketing
-- >The proliferation of information channels is creating new opportunities and challenges for brands to present a unified experience.
-- >A better customer experience drives higher customer lifetime value.
-- >Customer insights and analytics drives better customer experiences, products, and profits.
-- >Marketing metrics and reporting need to become more uniform and business outcome-driven.
-- >Marketing skills need to expand to become more analytical and financial.
-- >Technology is driving significant changes in the marketing function. Tools are not perfect, requiring strong leadership from CMOs.
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