Social Networking Case Studies
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Ethics in the Facebook Age | The Facebook Conundrum: The New Haven Independent and the Annie Le Murder - A Journalism Case Study

Ethics in the Facebook Age | The Facebook Conundrum: The New Haven Independent and the Annie Le Murder - A Journalism Case Study | Social Networking Case Studies | Scoop.it
Daniel Oldham's insight:

This case study reviews the ethical dilemma in utlizing social media.  In my field it is always a question of what can and cannot be used to market the business, the athlete, and what crosses the line.  This case study provides for ways to help to solve that dilemma.

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Sacking Social Media in College Sports

Sacking Social Media in College Sports | Social Networking Case Studies | Scoop.it

Andrew W. Ishak and Scott R. Stroud via University of Texas at Austin

Daniel Oldham's insight:

This is a review of how social media can be damaging for athletes if not informed on how to utilize it.  As a coach it is one of my responsibility to teach, monitor, or in some cases ban my athletes from using social media.  This review shows how different methods have worked and that there is a veried methodology for coaches to use.

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10 Ways To Launch and Promote A Product Using Social Media - Jeffbullas's Blog

10 Ways To Launch and Promote A Product Using Social Media - Jeffbullas's Blog | Social Networking Case Studies | Scoop.it
Daniel Oldham's insight:

This article discusses how one person utilized social media and technology to promote a product.  In my field it is critical to create community to discuss and diagnose issues that come up with methods or products.  Within this study he discusses on how to build that community utilizing Facebook.

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The ROI of Social Media: 10 Case Studies

The ROI of Social Media: 10 Case Studies | Social Networking Case Studies | Scoop.it
The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to ...
Daniel Oldham's insight:

This page is a collection of different cases where Social Media can provide for a significant Return on Investment (ROI).  In the stregth and conditioning field ROI is key to survival.  When we take on a project, marketing campaign, or hire more staff if there is not immediate ROI there is risk of losing clients, sales, and potentially the business.  These studies would help show the value and potential ROI to our decision makers and teach our staff how to utilize social media to provide the largest ROI.

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Case Study: Social Media - Assessment, Risks and Techniques (SM-ART)Applied Discovery In Partnership With Sensei Enterprises | The Metropolitan Corporate Counsel

Case Study: Social Media - Assessment, Risks and Techniques (SM-ART)Applied Discovery In Partnership With Sensei Enterprises | The Metropolitan Corporate Counsel | Social Networking Case Studies | Scoop.it
Daniel Oldham's insight:

This study shows the perils of a social media campaign.  It discusses how over utilization can be detrimental to your message, your goals, and reputation.  it also discusses how with a larger firm like Bodybuilding.com how if too many people have access to social media it could cause a drop in productivity.

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Using Social Media to Boost Ethics and Compliance

Using Social Media to Boost Ethics and Compliance | Social Networking Case Studies | Scoop.it
Organizations can use social media to create ethical workplace culture. Training employees on how to use social media is a first step.
Daniel Oldham's insight:

This article shows how you can boost compliance in your business or team by utilizing social media.  It provides for more ways for the employees to discuss, learn, and understand complience (and other issues).

 

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HOW SOCIAL MEDIA CAN BE USED TO DIALOGUE WITH THE CUSTOMER - Ivey Business Journal

HOW SOCIAL MEDIA CAN BE USED TO DIALOGUE WITH THE CUSTOMER - Ivey Business Journal | Social Networking Case Studies | Scoop.it
This article is based on the authors’ recently published book, Bust the Silos: Opening Your Organization for Growth, Amazon Booksurge, December, 2009. Using
Daniel Oldham's insight:

Dialogue with customers are the biggest key to success in the strength and conditioning field.  In a field where a tenth of a second could mean the difference of millions of dollars a constant dialogue is absolutely necessary.  This article discusses how you can utilize social media promote that dialogue. 

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Humanizing Your Brand On Social Media | Social Media Strategies Summit Blog

Humanizing Your Brand On Social Media | Social Media Strategies Summit Blog | Social Networking Case Studies | Scoop.it
The Social Media Strategies Summit Blog gives you all the up to date information in anything related to social media.
Daniel Oldham's insight:

This review is great to show how to make technology more "human."  We have lost the human touch when utilizing branding on social media.  No matter the field there should always be an underlying goal to make sure that a human touch comes through your social media connections.

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Understanding Social Media Marketing: A Case Study on Topics, Categories and Sentiment on a Facebook Brand Page

Understanding Social Media Marketing: A Case Study on Topics, Categories and Sentiment on a Facebook Brand Page | Social Networking Case Studies | Scoop.it
"Social networks have changed the way information is delivered to the customers, shifting from traditional one-to-many to one-to-one communication.
Daniel Oldham's insight:

This case study is an overview on Social Media Marketing strategy.  This study focuses on Facebook but can be applied to all social media outlets.  My field relies on Social Media to move a message, move products, move the entire field forward.  This article reviews many of the things we do at Bodybuilding.com and provides me with a way to better explain our message to both internal and external stakeholders.

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Applying Social Network Analysis to Online Communications Networks | Leadership Learning Community

Applying Social Network Analysis to Online Communications Networks | Leadership Learning Community | Social Networking Case Studies | Scoop.it

Natalia Castaneda via Leadership Learning Community

Daniel Oldham's insight:

This study shows how social media can connect people that otherwise would not be connected.  In the field of Strength and Conditioning this is imparative to connect with expert across the globe utilizing any means you can.

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