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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Doing business in Ireland | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
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Martin (Marty) Smith's comment, April 29, 2013 4:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 5:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 5:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
Doing business in Ireland
Doing business in Ireland - news from Celtar business consultants, business advisers Dublin and Ireland, curated by Billy Linehan
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Tweet from @IrishAfricanKid

Tweet from @IrishAfricanKid | Doing business in Ireland | Scoop.it
just made my video pitch for enterprise Ireland competition, lets drive the Irish economy #startup #entrepreneur pic.twitter.com/knoeSKBBxb
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StartupBus plans to park its European HQ in Ireland - Independent.ie

StartupBus plans to park its European HQ in Ireland - Independent.ie | Doing business in Ireland | Scoop.it

Founded in 2010 by Elias Bizannes, StartupBus operates in North America, Europe, Latin America, Africa, India and Australia. Its favoured approach involves filling a travelling bus with carefully-selected budding entrepreneurs for a 72-hour 'hackathon', during which time the teams on board aim to launch a start-up business.

"StartupBus organises the most intense start-up hackathon in the world, where top entrepreneurs from around Europe compete to build the next generation of technology companies over the course of a three-day bus ride," according to the website.

- See more at: http://www.independent.ie/business/small-business/latest-news/startupbus-plans-to-park-its-european-hq-in-ireland-30384897.html#sthash.jZrWkrjg.dpuf
CELTAR Adviser's insight:

shame about the stock photo with the article

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Sports media website PunditArena wins UCC Ignite business award

Sports media website PunditArena wins UCC Ignite business award | Doing business in Ireland | Scoop.it

PunditArena.com was last night named the Bank of Ireland/Ignite Business of the Year 2014 at an awards ceremony held at University College Cork.

 

The awards recognise businesses at the end of a nine-month period at the college’s in-house incubation centre for graduate-led start-ups.

 

 

PunditArena.com was founded by UCC graduates Richard Barrett and Ross O’Dwyer, who initially entered the Ignite programme working on individual sports websites.

The company now has over 200 contributors, a sub-editorial team of six and a further three people involved in digital marketing.

CELTAR Adviser's insight:

Well done Richard and Ross! and team!

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Ireland highest in Europe, UK Scores Low on Global Entrepreneurial Scale

Ireland highest in Europe, UK Scores Low on Global Entrepreneurial Scale | Doing business in Ireland | Scoop.it
UK listed 28th on a global entrepreneurial scale that featured 33 major industrial nations and emerging economies
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£400m tidal wave scheme could power one in 10 homes in Northern Ireland - BelfastTelegraph.co.uk

£400m tidal wave scheme could power one in 10 homes in Northern Ireland - BelfastTelegraph.co.uk | Doing business in Ireland | Scoop.it
A £400m plan to construct a tidal power facility off Fair Head will be unveiled today by a Cork-based renewable energy firm.
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Tough austerity strategy was better than defaulting John McHale - Independent.ie

Tough austerity strategy was better than defaulting John McHale - Independent.ie | Doing business in Ireland | Scoop.it

Here in Ireland, the recent election results have underlined the difficult politics of disaster avoidance. After six years of painful measures to balance the Government's books, austerity fatigue is understandably widespread. But any fair assessments have to acknowledge what would have been the likely outcomes had different policies been pursued.

 

Once Ireland's property bubble collapsed, it was clear that the outcome would be bad, no matter what policies were followed. The Irish economic crisis entered a second more serious phase with a slow-motion run on the banking system and the State itself in late 2010. It was then a choice between two evils.

The stark choice faced by policy makers was to adjust unsustainable policies or to default on state debt. Their choice of adjustment was based on a number of assumptions. The economic and social costs of debt default were likely to be heavy. Austerity was effectively a given no matter which course was followed.

Default at a time when Ireland was running a large primary deficit (i.e. excluding interest) would likely have required harsher measures in a tighter timeframe, even if some official financing support could still have been secured. The irony is that the often supposed alternative to austerity is likely to have led to greater austerity.

On the adjustment side, a

- See more at: http://www.independent.ie/business/irish/tough-austerity-strategy-was-better-than-defaulting-30347676.html#sthash.AyNaePW1.dpuf
CELTAR Adviser's insight:

Correct analysis, citizens don't realise there were no choices on offer after Fianna Fail led the country to its greatest recession.

Shame that Labour is taking the blame for rescuing the country from default.

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'Under threat from cut-price tenders' - Independent.ie

'Under threat from cut-price tenders' - Independent.ie | Doing business in Ireland | Scoop.it
The owner of a Sligo book supplier has warned his company is under threat over cut price tendering.
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Travelling Languages - English in Ireland | Your language school on the road...

Travelling Languages - English in Ireland | Your language school on the road... | Doing business in Ireland | Scoop.it

Travelling Languages’ teaching method ensures that every student gets to see the best of the Irish culture, the countryside, the cities, but especially the fantastic local people!

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Homestay.com secures €3 million in funding to grow business

Homestay.com secures €3 million in funding to grow business | Doing business in Ireland | Scoop.it
Irish online booking platform has acquired Berlin-based entity Homestaybooking.com
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Online Trading Voucher information - Local Enterprise Office Dublin City @leodublincity

Online Trading Voucher information - Local Enterprise Office Dublin City @leodublincity | Doing business in Ireland | Scoop.it
50 small businesses in Dublin City will be awarded a voucher, worth up to €2,500 each, to enable them to start trading online to grow sales and reduce costs.
CELTAR Adviser's insight:

I have been invited to attend a conference by the Department of Communications on the online trading vouchers scheme in Dublin tomorrow and the next day. 

There is a big push from the government to support ecommerce in Irish small businesses. The question is can Irish businesses compete in terms of price and range of products with companies from larger economies? 

Will update and answer the question after the event.

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Ireland’s Credit Rating Upgraded at S&P

Ireland’s credit rating was upgraded one level by Standard & Poor’s, which said the strengthening economy will help the government reduce its debt.
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Tech entrepreneurs should head west to Silicon Valley - what abo London Paris Frankfurt Rotterdam Tel Aviv Moscow Oslo Dubai?

Tech entrepreneurs should head west to Silicon Valley - what abo London Paris Frankfurt Rotterdam Tel Aviv Moscow Oslo Dubai? | Doing business in Ireland | Scoop.it
You will need to establish a place of business and transplant founders or senior people there for a period of time at least to demonstrate commitment

 

With a population of just 4.5 million, the Irish market does not have the scale to deliver the returns on the founders’ efforts. Equally, the availability in Ireland of growth capital to build out a global company is limited. So where and how should Irish technology entrepreneurs look for new customers and investors?

For software companies, Silicon Valley is Hollywood. It’s where the stars live and work, the sun always shines and the deals are done.

According to PricewaterhouseCoopers National Venture Capital survey 2013, 46 per cent of US venture capital was invested in Silicon Valley/San Francisco and 58 per cent of all US venture investment was in software.

Add in access to the US market of 300 million consumers and the numbers answer the question of where.

Anybody who has raised money for a company knows the amount of networking, lunches, meet-ups and pitches required to get funded. Fundraising usually takes about 30 per cent of a serious start-up CEO’s time.

CELTAR Adviser's insight:

Certainly received wisdom is that a tech startup should aim for the Valley - so much so encouraged by Enterprise Ireland and the VCs based in Silicon Valley....

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Humble Pie - Hallelujah I Love Her So - YouTube

Humble Pie - Hallelujah I Love Her So
CELTAR Adviser's insight:

What music!

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Europe Entrepreneurship: Micro firms up 370,000 in 2008-2013; No growth in other firm numbers

Europe Entrepreneurship: Micro firms up 370,000 in 2008-2013; No growth in other firm numbers | Doing business in Ireland | Scoop.it
Europe Entrepreneurship: Micro firms up 370,000 in 2008-2013; No growth in other firm numbers
By Michael Hennigan, Finfacts founder and editor
Jun 27, 2014 - 4:13 AM

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Europe Entrepreneurship: While the number of micro companies (less than 10 employees) in the European Union increased by 370,000 (2%) between  2008 and 2013, the number of small, medium and large companies registered no net growth, showing that SMEs face difficulties in scaling up and making a significant difference to growth and employment across Europe according to a new report.

Politicians in Ireland and elsewhere like to present the growth in micro firms which may have no employees as evidence of growing entrepreneurship when it is more likely a reflection of poor job prospects.

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The GEC Launches New Flexible Office Space - Co-Work@GEC

The GEC Launches New Flexible Office Space - Co-Work@GEC | Doing business in Ireland | Scoop.it
The GEC Launches New Flexible Office Space - Co-Work@GEC . Dublin Business Innovation Centre, DBIC,Guinness Enterprise Centre, Seeking Business Planning Assistance, Seeking Access to Equity Finance, Seeking Affordable Business Office Space, AIB Seed Capital Fund, Halo Business Angel Partnership, Starting a Business
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Government funded NDRC ranked in top 2.5 per cent of incubators in the world

Government funded NDRC ranked in  top 2.5 per cent of incubators in the world | Doing business in Ireland | Scoop.it
UBI Index ranks Dublin-based NDRC 19th worldwide and 7th in Europe
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Fogarty conveyor belting, Ireland's leading suppliers

Fogarty conveyor belting, Ireland's leading suppliers | Doing business in Ireland | Scoop.it

We supply and install conveyor belting for a wide range of industries including food, pharmaceutical, fishing and baking, among others. We supply all types of conveyor, process and drive belting to a wide range of industrial and commercial operations on a 24 Hour call-out basis

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BUSINESS WORLD - Call for SME-friendly State tenders from @dubcham

BUSINESS WORLD - Call for SME-friendly State tenders from @dubcham | Doing business in Ireland | Scoop.it

Dublin Chamber of Commerce has called on the Government to change the criteria for public sector contracts to make tenders more accessible to SMEs.

The call was made following claims from Irish booksellers that they are effectively being blocked from bidding for a E9m library supply contract by overly-complex tender criteria and the bundling of contracts.

According to Aebhric McGibney, Dublin Chamber's Director of Public and International Affairs: "The State spends E13 billion on goods and services every year, but many SMEs are losing out. It is important that Government gets value for money, more account needs to be taken of multiplier effects. When an Irish SME wins a contract it helps to create and maintain employment and also benefits the Exchequer in terms of tax revenues. Bundling remains another major barrier for SMEs seeking to bid for public sector contracts. While grouping tenders together may make sense in some cases, it is vital that contracts are not bundled simply to reduce administration."

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European Tech Start-Ups Pay Off for Index Ventures, Valley VCs don't travel

European Tech Start-Ups Pay Off for Index Ventures, Valley VCs don't travel | Doing business in Ireland | Scoop.it
Buoyed by big payoffs from backing tech firms, the European venture capital firm Index Ventures has raised a new $542 million fund to focus on mobile, financial services and online marketplaces.
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The Summit is hiring, but check your degree, especially where you got it from

The Summit is hiring, but check your degree, especially where you got it from | Doing business in Ireland | Scoop.it
The Summit’s website lists a number of past speakers who have dropped out of education such as Twitter’s Jack Dorsey or Tumblr’s David Karp.

The Summit says that, for people who have graduated since 2010, they will only consider applicants who achieved 1st class honours degrees from UCD, UCC, NUIG, DCU, UL or NUI Maynooth.

Graduates at Trinity College Dublin however will be considered if they achieved the lower 2.1 grade.

Furthermore, for graduates of Institutes of Technology who achieved a BA, BSc or similar, they are required to have gone on to also secure a Masters to be considered.

Founder and CEO of The Summit Paddy Cosgrave says that they have been required to implement the requirements because they are seeking “high-quality graduates” and receive too many applications:

CELTAR Adviser's insight:

A PR stunt to fill the target of 20,000 attendees for this year's web summit

or 

stupidity?

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Ireland ‘the most truly Muslim country in the world’

Ireland ‘the most truly Muslim country in the world’ | Doing business in Ireland | Scoop.it

The country in the world most faithful to the values of the Koran is Ireland according to an Iranian-born academic at George Washingon University in the US. Next are Denmark, Sweden and the UK.


In a BBC interview, Hossein Askari, Professor of International Business and International Affairs at George Washington University said a study by himself and colleague Dr Scheherazde S Rehman, also rates Israel (27) as being more compliant with the ideals of the Koran than any predominantly Muslim country.


Not a single majority Muslim country made the top 25 and no Arab country is in the top 50.

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Introducing the One Hour business plan, Billy Linehan of Celtar at the Dublin city enterprise network for women

Introducing the One Hour business plan, Billy Linehan of Celtar at the Dublin city enterprise network for women | Doing business in Ireland | Scoop.it

Session on business planning by @billylinehan kicking off for @LEODublinCity #Womeninbusiness pic.twitter.com/U3m5jv01zH

CELTAR Adviser's insight:

An energetic group completed and presented their business plans within one hour.

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Fixing a lot of small things will help create jobs - Independent.ie

Fixing a lot of small things will help create jobs - Independent.ie | Doing business in Ireland | Scoop.it
'OBJECTIVE, evidence-based resea-rch." To the untrained eye it may look like a strange term, possibly even part of the lexicon of jargon business people now use to disguise the fac
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No friction bringing people here from Europe & lots of US engineers quite like idea of coming to work in Dublin for a while

No friction bringing people here from Europe & lots of US engineers quite like idea of coming to work in Dublin for a while | Doing business in Ireland | Scoop.it
'Ireland has become the Silicon Valley of Europe." It sounds like just another soundbite from someone looking to promote their business or plamas a conference. But this is how a se
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Write One Hour Business Plan ?@LEODublinCity #womensbusiness network 9th Jun 18.45

Write One Hour Business Plan ?@LEODublinCity #womensbusiness network  9th Jun 18.45 | Doing business in Ireland | Scoop.it

Coming to the womens network event sponsored by LEO Dublin City?

 

Share your experience with others 

 

Be prepared - write a business plan in one hour beforehand?

 

What Is a Business Plan?

A business plan doesn’t need to be a 25-page document that you write, print, and put aside.  A business plan can be done on one page, and should merely have brief descriptions for each of the following 10 categories. Channel Twitter in that each section should not contain more than 140 characters:

 

1. A one-sentence description about your business. (Value Proposition)

2. The “problem” your product is responding to by being in the market. (Market Need)

3. A description of your products (photos are always appreciated). (Your Solution)

4. Who else in the market is doing similar things and why your products are better?(Competition)

5. Who buys your products (or will buy your products)? (Target Market)

6. How much does it cost you to produce one of your products? How much do your products cost, how many of them will you sell this year, and how will I make a profit?(Financials: Budgeting & Forecasting)

7. How do (or will) you market your products? (Sales Channels & Marketing Activities)

8. What are your business achievements? What are you working toward, what is your action plan? (Milestones)

9. Who are you, and why are you the right person to lead your venture? (Management Team)

10. Optional: How much money you need to launch or grow your business, and what specifically will you use the funds for in your business? (Funding Needs & Use of Funds)


Above is by Caroline Cummings of the https://blog.etsy.com 

CELTAR Adviser's insight:

Sharing "Thoughts and Ideas about effective business planning" presented by Billy Linehan of Celtar ,

Alexander Hotel, 6.45-9pm, Monday 9 June 2014

for the Womens Business Network sponsored by the Dublin City Local Enterprise Office

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