What is crowdfunding? In short, it's a means of achieving a funding target by inviting anyone to 'back' an idea or product with cold, hard cash
Four-year-old US firm Kickstarter, in many ways, truly 'kickstarted' the concept, and with just over a year of accepting UK submissions, some ofNorthern Ireland's brightest enterprises have jumped on the bandwagon to raise tens of thousands of pounds in the process.
Crowdfunding, in simple terms, allows companies to set out a proposal, concept or product brief along with a funding target and deadline.
'Backers' can then donate as little as £1, or as much as £5,000 -- receiving a comparable 'package' of goods in return.
Belfast-based Brewbot took advantage of the concept. Combining modern smartphone technology with the ancient skill of brewing, it raised over £114,000 in just one month.