Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars:
Space – What space do you want to own?Production – How do you make it easy to produce?Repurposing – How do you repurpose it to get the most out of it?Promotion – How do you promote it to maximize its value once it exists?
Via Brian Yanish - MarketingHits.com