A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...
The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr
Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.
Erwin de Beer verzamelt berichten over Project X Haren. Van lokaal tot landelijk, van analyse tot commentaar. Een boeiende bundeling met kwesties als de rol van de media en de sociale media en de vraag of Facebook (mede) schuldig is.
Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention.
Via Brian Yanish - MarketingHits.com
Google recently launched a new feature called Search by Image. While experimenting with the feature, I identified three scenarios where search by image has a distinct advantage over traditional approaches for finding link opportunities.
1. Get Background on Industry Influencers and Linkerati
2. Identify Link Opportunities by Searching for Popular Guest Posters
3. Find Coverage That Didn't Result in a Link
Search by Image has a distinct advantage over other research tools because it can identify significant coverage of your client or company that doesn't already include a link.
Oliver vertelde inspirerend over de manier waarop TEDxAmsterdam gebruik maakt van Social Media en Patrick bood een openhartig kijkje achter de schermen van een van de grootste technologie-congressen van dit ...
Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars:
Space – What space do you want to own?Production – How do you make it easy to produce?Repurposing – How do you repurpose it to get the most out of it?Promotion – How do you promote it to maximize its value once it exists?
Het mediabureau Initiative presenteerde net voor het jaareinde haar rapport 'The New Power of Television'. Bert Janssen van Mediaforte geeft de belangrijkste tips mee voor hoe marketeers social media en tv op elkaar ...
For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.
Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.
But how can you do this effectively?
The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.
For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.
Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old girls to 45-year-old men—can pretend to be an attractive 20-year-old woman on the Internet.