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Scooped by Justin Nalepa onto Documentary Landscapes |
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Taking pen to paper and writing a great screenplay is hard enough, but securing funding to convert the dream to reality and getting the film in front of an audience represents another mountain of challenges to overcome. Seed&Spark, a film-focused crowdfunding startup based in San Francisco and Brooklyn, New York, was built to help independent filmmakers get their projects through the wilderness and into the Promised Land.
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"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library." Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Via Karen Dietz Delete the scoop?
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