"I sat down with art director and UX (user experience) designer Jeff Soyk to discuss the design process behind Hollow, a community-based interactive documentary about rural West Virginia directed by Elaine McMillion."
by Sean Flynn
"SF: What advice would you give to filmmakers from a linear background approaching nonlinear, interactive work for the first time?
JS: (...) it’s important to not fall victim to the temptation of technology. It’s so easy to see all the flashy things out there and people getting caught up in the “wow factor,” without actually being able to peel it apart, know how it was built, why it was built that way, what is making it successful or not. "