"Why more than just traditional media?
Putting our stuff out onto multiple platforms, media, channels creates questions...
- increase reach/access - spread betting?
- gain control - bi-pass gatekeepers?
- need a critical mass
- wanto to engage - passive to active
- a conversation
- create dependencies within our output?
- mobilize action."
Thanks to Colombia 3.0 who shared this great talk.
More about Paul Tyler: http://bit.ly/GYWSzq