"So you've done it. After year's of developing your transmedia project it's finally up and running. But is the end ever in sight?
In most avenues of the arts there is an end game. Whether it be a self-imposed deadline or (more likely) one given to you, at some point someone wants to see the finished product. However, the thing about transmedia (at least on the web side of it) is it can go on, and on, and on."
Via Digital Cinema in Transition