"This year’s focus was on models of social change, and we were excited to see a conversation emerge across the four panels, starting with panel 1′s focus on the community outreach efforts of major brands and studios, panel 2′s focus on smaller scale transmedia projects and entertainment education, panel 3′s attention to grassroots activist efforts, and panel 4′s consideration of young entrepreneurs and philanthropists"
by Henry Jenkins for his blog
Panel 1 Revolutionary Advertising: Cultivating Cultural Movements
Panel 2 Transmedia For a Change
Panel 3: Through Any Media Necessary: Activism in a DIY Culture
Panel 4 The e-Entrepreneur as the New Philanthropist