Another interesting video from "Power to the Pixel" 2012 about the presentation of Wayne Fletcher*.
Among the topics covered:
- storytelling from the audience's perspective
- how should we think about innovation
- people and innovations, people and storytelling
"If we want to be successful, innovators or communicators in the twenty-first century we need to think very carefully, very closely to the motivations that people have to consume."
"If you understand the internal and external structure that govern certain action you're more likely to be able to influence those actions in the future.
I think the same applies in communication and in storytelling: if you understand the motivation the people have to consume certain types of entertainment and media then you're more likely to be able to produce content and media that people want to consume and share."
*for a short bio: http://bit.ly/Um05Ke