What is real Engagement and how it is made: CASE Docventures. Docventures is a transmedia project introducing feature documentaries to the big audience. The series is broadcasted by Yle and hosted by the talents of Madventures (National Geographic, Travel Channel). The concept combines feature documentaries, live radio show, live television, social media engagement and live events. Executive Producer Elise Pietarila from Not Guyilty Ltd. introduces how to create a giant movie club, why 30 000 people started to reduce their meat consumption and what it takes to create real engagement with 65 000 Facebook friends.