"Why more than just traditional media?


Putting our stuff out onto multiple platforms, media, channels creates questions...


- increase reach/access - spread betting?

- gain control - bi-pass gatekeepers?


- need a critical mass

- wanto to engage - passive to active

- a conversation

- create dependencies within our output?

- mobilize action."


Thanks to Colombia 3.0 who shared this great talk.

More about Paul Tyler: http://bit.ly/GYWSzq