excerpt:

 

"Why more than just traditional media?

 

Putting our stuff out onto multiple platforms, media, channels creates questions...

 

- increase reach/access - spread betting?

- gain control - bi-pass gatekeepers?

OR

- need a critical mass

- wanto to engage - passive to active

- a conversation

- create dependencies within our output?

- mobilize action."

 

Thanks to Colombia 3.0 who shared this great talk.

More about Paul Tyler: http://bit.ly/GYWSzq