Quality content on travel websites speaks to people: it’s inspiring, it’s relevant to the customer – and it’s bookable, says Eric Dumas, CEO at Vayant Travel Technologies. For the first decade or so, online travel was all about price. However, in today's intensely competitive online environment, consumers are looking for more, including inspiration, community and engagement (in addition to price). Investing in quality content is essential for travel sellers to prosper. Quality means richer content - compelling copy, creative use of video and images, access to customer reviews - in addition to accuracy. To achieve a comprehensive improvement in the quality of content, travel sellers can focus on three decisive stages in the customer journey:
Discovery: how to get noticed.Catch and conversion: enticing the customer, turning looking into booking.Relationships: ensuring the sale is the start of a relationship with the customer rather than a one-off.
There are many tools available to help academics be more productive, and we have spent, now, almost two years in talking about them. We have mostly concentrated on tools useful to any academic, or librarian. Now, however, I would like to start a series of posts discussing the tools for specific disciplines. Why? While most of you in our readership are academic librarians, we do have some researchers and other kinds of librarians. Any of you researching or helping a researcher find and use information might benefit from finding out what tools are useful in a particular discipline. The truth is that different areas of studies differ widely in what they are trying to accomplish and so in the tools they need to get their work done.
Excerpt from article by Mashable: "How each story is told is as important as the story itself," begins the promo video for Facebook's new much-hyped Paper app. The app mixes curated news feeds with your Facebook timeline to create a platform that integrates news discovery and sharing into your timeline.
With its tiled layout and gesture-based user interface, it feels very similar to Flipboard's suite of apps. We put both apps side by side to see how the two stack up. Here's how they compare:
Design: Tiles And Gestures
Both use a tiled layout that displays news in a grid. But while Flipboard's design puts content first, Paper puts Facebook first, emphasizing interacting with your Facebook friends and timeline whenever possible. Both apps rely heavily on gestures for navigation.
News: Curation vs. Aggregation
When it comes to finding and reading news, the two apps take very different approaches. Simply put, Flipboard is an aggregator while Paper is a curator. Flipboard, with its customized RSS, topic-based feeds and themed magazines, places importance on personalization first, discovery second. Paper puts discovery first, telling users what stories they should pay attention to, while emphasizing interacting with friends on Facebook. Users can subscribe to the app's topic-based news sections, create customized "magazines" based around their interests, or use the app like an RSS feed to subscribe to specific sources.
Sharing and social media integration is at the heart of any news discovery app. Unsurprisingly, social media integration with Flipboard is much more subtle, while Paper puts Facebook front and center. Facebook may be venturing into the news curation business with Paper, and it may be one of the first of many standalone apps from the social media giant, but the company is still very much emphasizing Facebook as the vehicle for news curation and discovery.
Wrapping It Up
Flipboard is great for collecting all the news you want to read from the sources you like. And if you rely on Flipboard as an aggregator, Paper won't be a replacement. Paper is more of a Facebook app than a "news" app, and it's best suited for those looking to share and discover content with friends.
Flipboard is available for web, iOS, Android, Windows Phone 8, BlackBerry, Kindle Fire and Nook. Paper is currently iPhone only..."
''Abbiamo passeggiato per Finale questa mattina, osservando la messa in sicurezza e la ricostruzione di questo bel paese che ha ancora tanta strada da fare. Per il centro storico, con il naso verso il cielo abbiamo fotografato gli edifici pubblici…''
Fra i vari ruoli dei Digital PR c’è quello di elaborare contenuti digitali, pertanto deve apprendere varie tecniche, le prime sono quelle della SEO (Search Engine Optimization) e della SERP (Search Engine Results Page).
Libraries should be re-branded as vibrant community hubs offering free wifi, comfy sofas and coffee, according to government-commissioned report The recommendations are made in the Independent Library Report for England, commissioned by the Department for Culture, Media and Sport earlier this year.
We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.
The Verification Handbook, released two months ago by the European Journalism Centre, features tools and advice on verifying content in breaking news situations.
From book intro: "The Verification Handbook is a groundbreaking new resource for journalists and aid responders, which provides step-by-step guidelines for using user-generated content (UGC) during emergencies.
In a crisis situation, social networks are overloaded with situational updates, calls for relief, reports of new developments, and rescue information. Reporting the right information is often critical in shaping responses from the public and relief workers; it can literally be a matter of life or death.
The Handbook prescribes best practice advice on how to verify and use this information provided by the crowd, as well as actionable advice to facilitate disaster preparedness in newsrooms.
While it primarily targets journalists and aid providers, the Handbook can be used by anyone. It’s advice and guidance are valuable whether you are a news journalist, citizen reporter, relief responder, volunteer, journalism school student, emergency communication specialist, or an academic researching social media."
Index (I only mention the chapters here):
Chapter 1: When Emergency News BreaksChapter 2: Verification Fundaments: Rules to Live ByChapter 3: Verifying User-Generated ContentChapter 4: Verifying ImagesChapter 5: Verifying VideoChapter 6: Putting the Human Crowd to WorkChapter 7: Adding the Computer Crowd to the Human CrowdChapter 8: Preparing for Disaster CoverageChapter 9: Creating a Verification Process and Checklist(s)Chapter 10: Verification Tools
Editors of the Handbook: Editor: Craig Silverman, The Poynter Institute Copyeditor: Merrill Perlman, the American Copy Editors Society (ACES)
Each chapter is analyzed with information, tips and many case studies. PDF version, 112 pages. A Must download and read!
Excerpt from the article by Search Engine Land: "Google has added two more filter and delivery options to Google Alerts. Google Alerts informs you of updates within Google results via email or RSS feed. The two new filters let you refine those alerts by language or region..."
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
Excerpt from article written and curated by Robin Good and first published on MasterNewMedia: "Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.
Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.
To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.
1) Display Formats of Curated Content Collections The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user. This is one of the most underestimated and underutilized areas of improvement for content curation tools.
2) Slicing and Dicing Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.
3) Micro - Macro One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.
4) Recurate Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.
5) News Discovery The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build. The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.
6) Ownership The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster. The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.
7) Credit and Attribution For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.