Andrew Spong (@andrewspong) writes:
'The average user searching for information on the Internet in not using Boolean operators or Google protocols to refine their searches.
They are using natural language declamations or questions which search engines then ‘translate‘ to produce results.
However, when we ask ‘what is the best health information available on the internet?’, we may not be posing the question we think we are.
What we are actually asking is: ‘what health information are we most likely to find on the internet?’
This is a regretable state of affairs, but one that needs to be acknowledged.
It is also one that needs to be rectified.'