It’s possible that folks in the industry can be a little too quick to call out signs of the times that mobile health has “gone mainstream” or “hit the big leagues.” But there certainly have been some strong signs lately. Samsung announced mobile health features as a key part of its release strategy for the Galaxy S4. The House of Representatives hosted three days to holding hearings on mobile health regulation. And Scripps Health Chief Academic Officer and de facto digital health ambassador Eric Topol went on NBC’s Rock Center with Brian Williams to talk about digital health tools.
But now digital health has really arrived, because Topol has appeared on “The Colbert Report” to educate comedian and satirist Stephen Colbert about his book, “The Creative Destruction of Medicine”, and about the digital health space in general.
“Why would we want to creatively destroy medicine?” Colbert asked at the start of the interview. “Medicine is keeping us alive! Leave it alone.”
Topol explained that the appeal of digital health lies in highly personalized medicine, delivered via the smartphone.
“Well, you know what is going to be different is that smartphone is going to be a conduit of data and information about your health, about your medical essence, like you never had before,” he said.
Making the most of the brief interview, Topol demonstrated some of his standby mobile health technologies: the AliveCor ECG heart monitor and the ViSi Mobile Monitor from Sotera Wireless. Taking a cue from a tweet in which Colbert had complained of a ruptured ear drum, Topol produced a CellScope smartphone-enabled otoscope, and showed Colbert’s fans the inside of his ear, eliciting cheers from the Colbert Nation.