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25 Words You Might Not Know Are Trademarked

25 Words You Might Not Know Are Trademarked | Disruptive threads | Scoop.it
Many of the items we use every day, like zippers and escalators, were once brand names. Even heroin, which no one should use any day, was a brand name. Here are some trademarked names that are often used as generic terms.

 

Jet Ski, Bubble Wrap, Onesies, Jacuzzi, Crockpot, Fluffernutter, Frisbie, Hula Hoop, Slip 'n Slide, Chapstick, Kleenex, Ping-Pong, PowerPoint, Q-tips, Rollerblade, Scotch Tape, Jell-O, Tupperware, Velcro, Weed Eater, Wite-out, Band-Aids, Zamboni, Taser


Via k3hamilton
Neil Gains's insight:

It's always good to invent your own category ... names are important for brands.

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Jennifer Beever's curator insight, November 26, 2013 7:10 PM

Good to know! It's very difficult to remain "above the law" in marketing, when so many brand names become household words!

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The Messy Minds of Creative People | Beautiful Minds, Scientific American Blog Network

The Messy Minds of Creative People | Beautiful Minds, Scientific American Blog Network | Disruptive threads | Scoop.it
Creativity is very messy.

According to one prominent theory, the creative process involves four stages:  preparation, incubation, illumination, and verification. This is all well and good in ...
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The Golden Ratio: Design's Biggest Myth

The Golden Ratio: Design's Biggest Myth | Disruptive threads | Scoop.it
The golden ratio is total nonsense in design. Here's why.
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Interesting piece on the golden ratio and design ...

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Marketers should get the music right

Marketers should get the music right | Disruptive threads | Scoop.it
LONDON: Many marketers are too focused on simply getting their proposition across to consumers and are neglecting the effects of an emotional appeal, and in particular the impact that the right music can have on an ad's effectiveness.
Neil Gains's insight:

The importance of music & the weakness of traditional (verbal) market research

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Shape-shifting frog discovered in Ecuadorian Andes

Shape-shifting frog discovered in Ecuadorian Andes | Disruptive threads | Scoop.it
A frog in Ecuador's western Andean cloud forest changes skin texture in minutes, appearing to mimic the texture it sits on.
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When Does the ‘Human Touch’ Matter in Retail?

When Does the ‘Human Touch’ Matter in Retail? | Disruptive threads | Scoop.it
While retailers will see failures and successes as they move from one channel to another, the bottom line is that they must be online and in physical stores.
Neil Gains's insight:

Why the future isn't only about online. Offline presence has value

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Research links creativity with inability to filter irrelevant sensory information

Research links creativity with inability to filter irrelevant sensory information | Disruptive threads | Scoop.it
The literary great Marcel Proust wore ear-stoppers because he was unable to filter out irrelevant noise—and lined his bedroom with cork to attenuate sound.

Via Charles Tiayon
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The Ad Contrarian: 10 Important Things To Ignore In 2015

The Ad Contrarian: 10 Important Things To Ignore In 2015 | Disruptive threads | Scoop.it
Named one of the worlds most influential advertising and marketing blogs by Business Insider
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10 TRENDS FOR 2015 | trendwatching.com

10 TRENDS FOR 2015 | trendwatching.com | Disruptive threads | Scoop.it
Innovation opportunities to run with – and profit from – in 2015!
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Clayton Christensen Becomes His Own Devil’s Advocate

Clayton Christensen Becomes His Own Devil’s Advocate | Disruptive threads | Scoop.it
 

by Jean-Louis Gassée

Every generation has its high tech storytellers, pundits who ‘understand’ why products and companies
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Malcolm Gladwell Says IKEA Built A Multibillion-Dollar Brand Because Its Founder Had This Disagreeable Personality Trait

Malcolm Gladwell Says IKEA Built A Multibillion-Dollar Brand Because Its Founder Had This Disagreeable Personality Trait | Disruptive threads | Scoop.it
To build an empire, ignore the haters.
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Microsoft Awarded Patent for Emotion Detecting Eyeglasses

Microsoft Awarded Patent for Emotion Detecting Eyeglasses | Disruptive threads | Scoop.it
Microsoft's patent for “a wearable emotion detection feedback system” was filed in October 2012, and awarded earlier this week, according to a public filing by the U.S. patent office. It’s unclear whether Microsoft is serious about any near-term commercial applications, or is just tinkering.
Neil Gains's insight:

I'm I the only one who's beginning to wonder if I should ever trust anyone wearing glasses?

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The Creative Company

The Creative Company | Disruptive threads | Scoop.it
I thought this Scientific American piece on the messy minds of creative people (based on research by Psychologists Guillaume Furst, Paolo Ghisletta and Todd Lubart) was the best thing I’d read on how creativity works in ages. What was fascinating...
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NPD a risk in SE Asia

NPD a risk in SE Asia | Disruptive threads | Scoop.it
SINGAPORE: Just over one in every one hundred new products launched in Southeast Asia meets key innovation success criteria for distinctiveness, relevance and endurance, according to a new study.
Neil Gains's insight:

The statistics aren't good for SE Asia NPD. There's a lot of companies out there who clearly need help!

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Neuromarketing Bats 1 for 6, Still Wins - Neuromarketing

Neuromarketing Bats 1 for 6, Still Wins - Neuromarketing | Disruptive threads | Scoop.it
In tests at Temple University, only one neuromarketing technique was more predictive of ad success than simply asking the subjects.
Neil Gains's insight:

The latest ARF review of neuromarketing tools shows that most didn't outperform self-reports! Read the detail here ...

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Marketing is dead, says Saatchi & Saatchi boss – long live lovemarks - The Guardian

Marketing is dead, says Saatchi & Saatchi boss – long live lovemarks - The Guardian | Disruptive threads | Scoop.it
Agency kingpin Kevin Roberts says future is all about creating a movement of people behind your brand – or ‘lovemarks’, as he calls them
Neil Gains's insight:

Lovemarks? Codswallop

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Doctor Disruption » Principles of Design #29 – Baby-Face Bias

Doctor Disruption » Principles of Design #29 – Baby-Face Bias | Disruptive threads | Scoop.it
Doctor Disruption ' Principles of Design' , Baby-Face Bias #Creative Design http://t.co/qAW5gLrGqr
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These Are the Most Disruptive Ideas of the Past 85 Years

These Are the Most Disruptive Ideas of the Past 85 Years | Disruptive threads | Scoop.it
Kitty litter, YouTube, the euro and 82 other visionary inventions that changed the world
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14 innovations that improved the world in 2014

14 innovations that improved the world in 2014 | Disruptive threads | Scoop.it
From mind-controlled exoskeletons to solar-powered toilets, these innovations made the world a better place in 2014.
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The 10 biggest R&D spenders worldwide

The 10 biggest R&D spenders worldwide | Disruptive threads | Scoop.it
Think “innovation” is just a buzzword? These 10 companies spend the most on research and development.
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