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End-of-Life Plans Often Not Shared, Followed

End-of-Life Plans Often Not Shared, Followed | Doctor Data | Scoop.it
Most patients and their families who were planning for end-of-life care did not communicate plans with practitioners, and plans that were communicated were not being implemented, researchers found.
Dr Veronica Anderson's insight:

Note that among those with an end-of-life care plan, preferences and practice only matched up in roughly one-third of cases.

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Personality fit trumps finances in medical specialty choice - amednews.com

Personality fit trumps finances in medical specialty choice - amednews.com | Doctor Data | Scoop.it
Defying conventional wisdom, debt ranked lowest as a factor for medical school graduates in choosing a specialty, says an AAMC survey.
Dr Veronica Anderson's insight:

Most of us come into medical training having a pretty solid idea of the areas of practice that interest us. I knew I was going to do a specialty that involved surgery. I like to operate. What does that say about my personality? Lifestyle consideration were also huge for me as I decided my speciality would have to allow me enough leeway to have a family and see them.


The top two factors that students listed as having a “strong” or “moderate” influence on their choice of specialty were personality fit and the content of the specialty, with 98% listing both of those. Three-quarters of students — who could select as many items as they believed were applicable — cited the influence of role models and work-life balance as significant factors.

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New native advertising study from Nielsen and Sharethrough shows why choice beats interruption | Sharethrough

New native advertising study from Nielsen and Sharethrough shows why choice beats interruption | Sharethrough | Doctor Data | Scoop.it
Dr Veronica Anderson's insight:

This is what we all already know-we hate those ads we are forced to watch for 15-30 secs before we see the video we want. Its the same reason that we DVR shows or buy the season and watch it all at the same time.

 

We don't mind watching the ads of our choosing and feel more favorable about the companies ads we choose and are more likely to buy.

 

This is the concept of "pull" marketing verses 'push' marketing which is one reason that social media is so effective. With pul marketing the consumer that is your niche has already found and chosen you.

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15 Twitter Stats Brands Should Know

15 Twitter Stats Brands Should Know | Doctor Data | Scoop.it
The typical Twitter user follows six brands; there were over 33,000 tweets per second during New Years in Japan; tweets with question marks get 12 percent high engagement rate.
Dr Veronica Anderson's insight:

Lots of people say to me 'I don't get Twitter'. 200 million monthly active users and that is double the number it was 1 year ago.

In a nutshell: Say something in 140 characters. Ask a question because that engages everyone. I find myself answering questions and issues of my followers and people I follow and I have gotten some very useful advice...in 140 characters.I love getting news with commentary in a few minutes of watching my feed.

Bottom line; Be social and have fun.

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How To Learn Fast | Visual.ly

How To Learn Fast | Visual.ly | Doctor Data | Scoop.it
How to Learn Fast when you are becoming an entrepreneur from our upcoming book.
The distance from San Francisco to London is apporox 5500 miles:

Lea
Dr Veronica Anderson's insight:

Big risks equal big rewards

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Sutured for a Living: Suture Material and Skin Irritation

Sutured for a Living: Suture Material and Skin Irritation | Doctor Data | Scoop.it
Dr Veronica Anderson's insight:

Can I tell my doctor which suture material I prefer? How do I know if that suture material is appropriate for my particular surgery?

 

Here I am a surgeon not knowing what suture material is appropriate outside of the area of the body that I am specifically trained in (Eyes). How do layman know what to ask for and how do you approach your surgeon and then understand his/her answers and reactions?

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How Patients Learn in the Digital Age Infographic

How Patients Learn in the Digital Age Infographic | Doctor Data | Scoop.it
Infographic that surveyed non-MD healthcare professionals of how patients learn in the digital age utilizing technology for patient education
Dr Veronica Anderson's insight:

Giving a printed handout is just a starting point for patients to conduct research. I would recommend that health care providers include in their hand out at least 5 sites where patients can go to obtain comprehensive education about their conditions. 

Although many practitioners recommend theirown associates websites, these sites tend to be less than patient friendly in that the are not engaging or visually appealing.

Better are sites that are meant just for consumer and have high quality information.

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The 7 Essentials to Content Marketing

The 7 Essentials to Content Marketing | Doctor Data | Scoop.it
Content Marketing is about attraction. It’s about becoming a credible,
familiar voice to your customers, prospects, and readers alike.
Dr Veronica Anderson's insight:

There is so much information on the internet these days but seems to me it getting harder and harder to find high quality accurate information in many areas. With every search comes thousands of recommendations based on how Google sees the world yet I find myslef digging very deep to find the quality information because the individual who produce high quality contents are not savvy enough to get the information onto the top of a Google search.

 

Great marketing will continue to winover great content and thus the knowledge and opinions of the populace can be easily swayed and bought when you spinkle the right mix of words and tags into your content

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Why Limiting Emails to 50 Words Is a Great Idea

Why Limiting Emails to 50 Words Is a Great Idea | Doctor Data | Scoop.it
Groupon CEO Andrew Mason has a great idea. And it has nothing to do with daily deals.
Dr Veronica Anderson's insight:

Everyone is busy so personal emails must be short and contain no more than 2 points or questions to increase the likelihood that there will b a response.

 

Now for emial marketing when the goal is to get the receiver engaged and ultiately to buy, longer emails are necessary to introduce and explain.

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Motivating patients to make wise choices - amednews.com

Motivating patients to make wise choices - amednews.com | Doctor Data | Scoop.it
Patients are often the biggest obstacle to their own health. Physicians are exploring new communication techniques to help patients make lasting changes.
Dr Veronica Anderson's insight:

Ask patients what they feel they ought to do and then help them follow their own advice. Also it may help to tell some patients that if they refuse to follow the advise given perhaps they should be discharge to another practitioner who they will listen to. 

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Florida Blue and Other Health Insurers Prepare for New Regulations

Florida Blue and Other Health Insurers Prepare for New Regulations | Doctor Data | Scoop.it
After years of marketing plans to employers, not individual consumers, health insurers are making radical changes because of the Affordable Care Act.
Dr Veronica Anderson's insight:

Will plan have more comprehensive coverage to allow people to choose modalities such as Traditional Chinese Medicine, Ayurvedia and homeopathy and other complementary and truly preventative therapies along side the choices of pharmaceuticals, PET scans and surgery?

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Law Schools’ Applications Fall as Costs Rise and Jobs Are Cut

Law Schools’ Applications Fall as Costs Rise and Jobs Are Cut | Doctor Data | Scoop.it
Applications are headed for a 30-year low, reflecting increased concern over soaring tuition, crushing student debt and diminishing prospects of lucrative employment upon graduation.
Dr Veronica Anderson's insight:

This is a positive situation. About a generation from now perhaps we will have a less litigious society and more monies will be spent on services that everyone would like as opposed to in a legal system which feeds the lawyers and leaves both plaintiff and defendant as victims of the system.

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Obama enlists doctors for gun violence prevention - amednews.com

Obama enlists doctors for gun violence prevention - amednews.com | Doctor Data | Scoop.it
The president reassures physicians that they can ask patients about guns in the home and inform authorities if they believe someone might harm others.
Dr Veronica Anderson's insight:

Is this now part of the Review of Systems? With a large part of the population owning guns in some form, how reasonable is it to report it to authorities and in addition what services ar available to assess if the gun is of imminet danger?

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FDA Investigates Cancer Link to Popular Diabetes Drugs

FDA Investigates Cancer Link to Popular Diabetes Drugs | Doctor Data | Scoop.it
The US Food and Drug Administration (FDA) investigates a potential link between commonly used diabetes drugs and pre-cancerous changes to the pancreas.
Dr Veronica Anderson's insight:

Zithromax has significant risks to your heart and Januvia is associated with one othe the most diffiucult to treat cancers-Pancreatic.

 

All pharmaceuticals have side effects. Is the drug worse than the disease its meant to treat?

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Webcasts Attract Attendees, Reduce Meeting Costs

Webcasts Attract Attendees, Reduce Meeting Costs | Doctor Data | Scoop.it
Survey: Webcasts Attract Attendees, Reduce Meeting Costs - Hosting events via webcast offers extended reach, increased attendance and reduced costs, according to a new survey.
Dr Veronica Anderson's insight:

Webcasts give people options on how they wish to consume your information. More and more with travel being time consuming and ever more expensive, meeting attendence is every more difficult to get. But also realize that all events are now global and international guests now enjoy webcast options while getting a tast of an organization which means that when this audience does decide they like yourevent and want the LIVE experience then they are more primed buyers of your product or service.

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Visual Wednesdays: Making Patient Experience A Priority

Visual Wednesdays: Making Patient Experience A Priority | Doctor Data | Scoop.it
Dr Veronica Anderson's insight:

63% of doctors feel non-clinical paperwork has caused them to spend less time with patients.

76% of physicians feel overextended and overwhelmed

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3 Words That Create Instant Credibility

3 Words That Create Instant Credibility | Doctor Data | Scoop.it
Being a know-it-all is a great way to make people question your common sense.
Dr Veronica Anderson's insight:

"I don't know". I find that I do respect peeple who answer me with these 3 words. Also the answer that something is not fully in their area of expertise but here is what they know.

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HIV: 14 Patients Have 'Functional' Cure

HIV: 14 Patients Have 'Functional' Cure | Doctor Data | Scoop.it
Early and effective HIV therapy may -- in a small fraction of patients -- lead to a so-called functional cure, French researchers reported.
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Physicians brace for 2% sequester pay cut - amednews.com

Physicians brace for 2% sequester pay cut - amednews.com | Doctor Data | Scoop.it
April 1 marks the day Medicare will start paying doctors less for treating beneficiaries under an automatic budget-cutting provision that took effect March 1.
Dr Veronica Anderson's insight:

For physicians, the struggle for adequate pay for Medicare services has been an ongoing battle. The flawed Medicare pay system has increased doctors' rates by only 4% since 2001, even though the cost of operating a practice has risen by more than 20%, said AMA President Jeremy A. Lazarus, MD. The 2% cut only will widen that gap and cause problems that go beyond the pocketbook.

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ACC: Is Chelation Plus Vitamins a Winning Combo?

ACC: Is Chelation Plus Vitamins a Winning Combo? | Doctor Data | Scoop.it
SAN FRANCISCO -- Vitamins alone won't improve outcomes for patients who've had a heart attack, but they do appear to have additive benefits when given in conjunction with controversial chelation thera...
Dr Veronica Anderson's insight:

Interesting how chelation was used extensively in the past then fell way out of favor in which doctors who used it were seen as quacks back to now when the "medical establishment" is again looking at the possible merits of ths controversial treatment

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Why Steven Brill Did Not Follow the Money in Time Magazine`s Article

Why Steven Brill Did Not Follow the Money in Time Magazine`s Article | Doctor Data | Scoop.it
Our country is abuzz over Steven Brill`s article Bitter Pill published in Time magazine`s March 4, 2013 edition... Read More
Dr Veronica Anderson's insight:

Health insurance companies are making record profits during America's recession. Where do these profits come from? First, raising premiums on employers and individuals. Second, decreasing payment amounts and denying payments to providers which includes doctors and hospitals who are actually rendering the care.

 

The real money is in the pockets of the insurance companies and their executives as they ration care to the country.

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If America Was A Startup We’d All Quit | TechCrunch

If America Was A Startup We’d All Quit | TechCrunch | Doctor Data | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Dr Veronica Anderson's insight:

YES. This is very true. I know few people who are satisfied with the way our country is going. The way we have allowed our political system to pit us all against each other is the reason many are just ready to walk away.

 

Can we do a new startup country?

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Microsoft Kinect could undercut telemedicine systems

Microsoft Kinect could undercut telemedicine systems | Doctor Data | Scoop.it

Explorations of the health potential of Microsoft's Kinect gaming system have so far tended to focus on how it could be used to help rehabilitate patients.

 

But a new study suggests the Kinect could make a major impact in telemedicine, potentially cutting healthcare costs and reducing patients' hospital visits – and consequently the associated risk of infection.

 

The study's headline claims focus on the cost-saving benefits of the Kinect, which uses sensors to track body movements and register voice commands, but the technology could have wider-reaching benefits over existing telemedicine systems.

 

Writing in the International Journal of Electronic Finance, University of Arkansas' Janet Bailey and Microsoft's Bradley Jensen said gaming technology could be used to "teleport" the knowledge and skills of healthcare workers to where they are needed.

 

"The Kinect allows doctors to control the system without breaking the sterile field via hand gestures and voice commands with a goal of reducing the direct cost of healthcare associated infections to hospitals and patients," they wrote.

 


Via nrip
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Fabrice Vezin's curator insight, February 20, 2013 4:29 AM

pour en savoir plus sur l'investissment de Microsoft dans la santé, consultez cet article :http://lemondedelaesante.wordpress.com/2013/02/01/microsoft-a-loffice-pour-notre-sante/

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3 ways doctors can protect against social media fraud - amednews.com

3 ways doctors can protect against social media fraud - amednews.com | Doctor Data | Scoop.it
By taking a few precautions, physicians can ensure that they don't feel damaging effects from online imposters and false comments.
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Disparities in care for blacks linked to segregation, unconscious bias - amednews.com

Disparities in care for blacks linked to segregation, unconscious bias - amednews.com | Doctor Data | Scoop.it
Black patients are less satisfied with care from doctors who show unintentional bias. Highly segregated areas have disparities in lung cancer death rates, research shows.
Dr Veronica Anderson's insight:

I've seen this play out in practice. Even African-American patients who are highly educated and well insured receive biased treatment. The result is poorer outcomes in health even for the most diligent patient being cared for by a biased doctor.

 

Previous studies have found that lower patient satisfaction scores are correlated with poorer outcomes on a wide range of metrics, such as medication adherence and hospital readmissions. There is still no proven way to combat the unconscious biases that can undermine some doctors’ relationships with black patients, said Irene V. Blair, PhD, lead author of the Denver study.

 
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