Jennifer Taylor scans an ID bracelet on Children’s Hospital patient Scottie Hein, and the electronic medical record flashes a message that it’s time for his medication. The chart lists the proper dosage for his nurse to administer.
With Social Media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing.
Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information.
Now we demand that it comes faster, becomes more accurate and matches our tastes and interests.
Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.
Social search was seen as the next step in this process. Using our profiles to filter and curate the content we want to see, the results have been mixed. Google’s insistence on using Google+ and its +1 system has been criticised because it neglects the more popular social media sites to plug its own.
On the other hand, Bing has struggled to even dent Google’s hold on search, despite championing its social search feature – partly because Microsoft has a stake in Facebook. Throw in the massive rise of mobile search, and the concept of search is evolving in a way that we mightn’t have expected.
One thing is certain: With more and more content being created online, a new way of curating and processing the vast waves of information out there will necessity. With Google making small changes to search – both on desktop and mobile – and Bing pushing its social credentials even further, the race is on to see who can discover (or possibly stumble) upon the next stage of search.
We’ll never eliminate lines altogether, but a better understanding of the psychology of waiting can help make those inevitable delays a touch more bearable.
"This is a powerful ploy because our memories of a queuing experience, to use an industry term, are strongly influenced by the final moments, according to research conducted by Ziv Carmon, a professor of marketing at the business school Insead, and the behavioral economist Daniel Kahneman. When a long wait ends on a happy note — the line speeds up, say — we tend to look back on it positively, even if we were miserable much of the time. Conversely, if negative emotions dominate in the final minutes, our retrospective audit of the process will skew toward cynicism, even if the experience as a whole was relatively painless."
Dr. Veronica Note:
Today's patient client demands a good experience in the healhtcare system. Doctors and hsopital have been given poor grades on the overall experience of interactions.
The industry needs to use some of the psychological tactics to allow for a better experience.
In the changing healthcare environment, adoption of these kinds of technology appears to be way to cost containment. What if you could call your doctor, they tell you to download the app, medication is presribed and approrate followup is arranged? Lots of fat cut out of the system which can save time for both the patient client and physician.
I wish I had better news... Mark Zuckerberg to Facebook employees re: Stock Price.
Facebook employees, I do have better news so read on :).
Great commentary by Marty.
Will Facebook perform like Amazon after they became obsessive about their customer experience? Facebook needs to take into account all of its customer users which includes businesses and entrepreneurs large and small. Do you see Amazon partners with individual self-publishing authors to the larger sellers even if it is directing a buyer to a better priced product on another website?
Second, mobile is the wave of the future. How easily will Facebook make the mobile experience better for the companies who use Facebook for their business?
Third, social is alive and well and will continue to be. People are social beings and people buy people. What remains to be seen is if Facebook can go from the gossipy town square to the useful tool which is also a pleasurable social experience.
Marty Note An excellent article by Business Insider explaining the Facebook dilemma. The stock will go lower because it is clear Facebook is NOT the next Google now and it is still trading higher than multiples for Google.
So much of the market is a fool like that blowing hard to move markets. This Facebook article makes it clear that LIFE is something different and much more valuable. There is value in Facebook's heroic quest. If you are a Facebook employee and your dreams of becoming a Google-like millionaire are dashed I have one question.
Were you really working for the money anyway?
When I found out I have the big C I didn't think, for one second, about money. I thought of family friends, great quests I've been on and ones that seemed impossible after hearing cancer and my name in the same sentence. Money never came up.
Here is the tricky part about money. Beyond some point money is just a pain. Beyond some point where your needs are met and perhaps the needs of your children you are forced into a custodian role because your money will outlive you. BTW, your children should make their own money.
My parents are well off (rich is many multiples of my parents) and I am NOT. I used to think that meant they were smarter and better than me in some ways. Perhaps since my mother is a much better investor my father more gifted at trend seeing they are better people.
Maybe their success is about them and has nothing to do with me? See how the big C can change your life? You let stupid stuff go since there isn't enough TIME to continue to maintain the strange Kabuki Theater that much of life becomes. You simply don't have the energy.
I realize if you are 20 or 30 something you may think having enough money would change your life in ways you want. Perhaps, but getting a bunch of money, more than enough to not have to work lets say, changes more than your bank account. Do you work for money or for the satisfaction seeing something as magical as Facebook jump into existence? The most valuable compensations are never money, never.
I'm glad your Facebook stock price is underwater, that you are not "in the money". I'm not glad because of some sick jealousy. I am glad because your lives will be better because of this momentary setback. Work through this, find the real reason you work - for the love of the game - and cherish that realization as it is worth much more than the phantom millions you paid for it.
You can trust an older person who has no dog in your hunt to let you know that the most valuable thing in life you have - a mission worth your time and creative energy. Worry about the money later and you will love your lives much more, you will touch more people and you will be as close to happy as we humans get (lol).
Skill, focus and knowledge are taught well in medical training.
Living a healthy lifestyle for the doctor is the antithesis of medical training with its long hours of study and floor work with little time to eat and sleep. Exercise, besides walking the floors in the hospital, is often neglected due to shear lack of time.
Yet, when we evaluate medical training, consideration to the lifestyle and lifeand career satisfaction is NEVER even touched upon.
Honest and forthright is seen as an important trait, yet when doctors are honest about certain health hazards like the role a particular patient/client's obesity in their illness, it is frowned upon.
Unbiased? There are so many ways to tackle a condition and every healthcare professional is trained a different way and that includes those in alternative and complementary fields. One knows what they know and doctors are trained to know it well. So of course, you will be biased towards what you know best. This is part of the human psyche and doctors are human although society expects them to perform like God many times.
The Fiscal TimesSmall practices may be least able to take new Medicaid patientsAmerican Medical NewsOf the doctors who responded to the survey, 31% expressed an unwillingness to take on new Medicaid patients, compared with 17% who didn't want to...
The Centers for Medicare & Medicaid Services will recoup about $280 million in payments from more than 2,200 hospitals beginning in October--a number that has the attention of hospital executives, Kaiser Health News reports.
Rather than debating which form is better for reaching consumers, marketers should focus on how they are integrating social within search, and vice versa.
From The Article: There are two reasons this is true:
1) Social Signals -- the signals from Google +, Facebook, Twitter and other social networks that Google considers in its algorithm -- are already being optimized for by sophisticated search marketers.
More broadly, the digital-advertising industry is poised to reach $39.5 billion in 2012, according to eMarketer, and will overtake TV advertising spend by 2016. That's too big a pot to be arguing over.
2) Integration as a Rule.
The search-marketing industry has changed. It's more integrated and more valuable precisely because social-advertising spend is augmenting clients' search-marketing campaigns.
Today's advanced search campaigns require creating efficiencies at every step of the process. That includes augmenting search campaigns with social-media cost-per-click campaigns segmented by geography and socio-economic factors. Augmentation should be search marketers' new focus, not some outdated debate".
Only Carry One Business Card To Networking Events If I see that "Make sure to bring lots of business cards" is written on an event invitation, I tend to RSVP cautiously for a couple of reasons.
Dr. Veronica Note:
Great advice to make sure you have their contact info. I like getting their card more though because I find I look thorugh them in the future when I want to reach out with an idea or interview someone. Its hard to rememer all the names.
I genrally write on the card something personal about them and exactly where I met them. Then if its a year laer and I reach out, I can remind them of a conversation we had or where we met.
That is a reasonable question but one that no one in authority has the ability or honesty to address. Ethics, philosophy, and politics don't mix.
Dr Veronica Note:
Under Obamacare, Medicare beneficiaries get more services for free. Women get more services for free. What this translates to is that providers get paid much less. The fees are already low and many times do not cover the cost of providing a service let alone leave enough extra to pay the provider for rendering the service.
This is why many doctors are shuttering their practices or planning to. The spetic man expects payment immediately. Yet we have expected that doctors provide service and many times they never get any compensation.