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Is this ethical ?=>Aetna innovation lab picks metabolic syndrome for first patient data mining project

Is this ethical ?=>Aetna innovation lab picks metabolic syndrome for first patient data mining project | Doctor Data | Scoop.it
Health insurer Aetna (NYSE: AET) has launched a unit to improve patient outcomes through disease prediction and intervention.
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Without freaking out your patients? => How to Be Yourself on Social Media - Without Freaking Out Your Boss

Without freaking out your patients? => How to Be Yourself on Social Media - Without Freaking Out Your Boss | Doctor Data | Scoop.it
It's possible to be authentic online, without damaging your career. (Image credit: Getty Images via @daylife) It’s a common story: employee posts something unusual on Facebook, boss flips out, and drama ensues.
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'Head In The Game' Series Examines Concussion In Sports --PRNewswire-USNewswire/ --

Experts join Move Forward Radio to discuss latest advances in diagnosis, evaluation, and treatment of sports...
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Virtual housecall anyone? = Digital health startup HealthTap wants to help physicians do virtual house calls

Virtual housecall anyone? = Digital health startup HealthTap wants to help physicians do virtual house calls | Doctor Data | Scoop.it
Mobile health startup HealthTap wants people to get reliable health information online from doctors. Read more about how patients can interact with physicians.
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Medical board, watchdog group clash over doc discipline - FierceHealthcare

Medical board, watchdog group clash over doc discipline - FierceHealthcare | Doctor Data | Scoop.it
A battle is brewing between the Texas Medical Board and consumer watchdog Public Citizen over doctor discipline, or lack thereof.
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Six questions to ask when searching for online health information>See my note at the bottom

Six questions to ask when searching for online health information>See my note at the bottom | Doctor Data | Scoop.it

Nearly 60% of U.S. adults look for health information online, according to the Pew Research Center’s Internet & American Life Project in Washington. And one-quarter of U.S. adults have read someone else’s writing about their medical issues in a blog or on a website.

 

More than 95 million Americans visited websites related to health, fitness and nutrition in June, according to Nielsen. That’s more than two out of five people who were active online that month. WebMD Health Network led the way with 24.6 million unique U.S. users, followed by Everyday Health, Yahoo! Health sites, Livestrong.com and About.com Health, Nielsen found.

 

Here are six questions to ask yourself when searching for online health information:

 

1. Are you going to multiple sites and not just stopping at one commercial site, such as the drug manufacturer’s website, for your information?

 

2. Do you winnow your printed material down to a manageable load before you present it to your doctor?

 

3. Are you working with a doctor or clinical team that’s open to discussing what you find online?

 

4. Have you browsed the websites of national nonprofit organizations dedicated to your condition?

 

5. Have you overlooked patients’ experience close to home in favor of online groups?

 

6. Are you using the buddy system?

 

Dr Veronica Note:

1-Ask you doctor how and why your conditiion may differ from what you read on the site

2-Acknowledge that even if you have several articles, there is more information out there in medical journals that you are not reading some of which presents very different explanations and treatments for your condition

3-Realize that the popular sites meant for consumption by the general public generally report the same studies over and over again rathere than an exhaustive review.


Via Andrew Spong
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Steve S Ryan, PhD's curator insight, April 17, 2013 2:24 AM

When surfing the net always ask yourself "Who is paying for this website, and what is their agenda?"

Look for heathcare sites that are HON-certified (look for the HON logo). "Health on the Net" has 8 patient-protection principles that a site must adhere to before they are certified. (Read about HON on Wikipedia: http://en.wikipedia.org/wiki/Health_On_the_Net_Foundation)  

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7 Simple Steps for Success - Infographic Customer Blog

7 Simple Steps for Success - Infographic Customer Blog | Doctor Data | Scoop.it

Dr. Veronica Note:

As we transition from Summer to Fall, this gives you a visual way to regain focus and realize that there is still a goodamount of the year left in which you can turn around your business and reach your goals.

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5 Ways that Social Media Impacts SEO

5 Ways that Social Media Impacts SEO | Doctor Data | Scoop.it

"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.

 

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.

 

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:

 

1. Annotations in the Search Results

Both Google and Bing use social data to annotate select listings on their search engine results pages.

 

2. Personalized Rankings

In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.

 

3. Secondary Links

When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.

 

4. Highlighting Authors

In some instances Google is now highlighting author information in its search results.

 

5. AuthorRank

Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".

 

Read More: http://www.adamsherk.com/seo/how-social-media-impacts-seo/


Via Antonino Militello
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Now this is strong. Thanks @Doctor_ V> Clear.md: using video to harness physician expertise

Now this is strong. Thanks @Doctor_ V> Clear.md: using video to harness physician expertise | Doctor Data | Scoop.it

Bryan Vartabedian, MD (@Doctor_V) writes:

 

'A while back I suggested that it would be amazing if we could harness just some of doctors know. If we could record and repurpose their wisdom and stories it would represent a key resource for students and patients. It turns out there’s a company looking to tap that physician mindshare one short video at a time. It’s Clear.md, a Minnesota-based startup with a platform that allows doctors to self-create short, focused videos for patient education.

 

What’s remarkable is that every doctor’s video has the same, branded Clear.md background: white. This is achieved through the use of a small kit that participating doctors receive from Clear.md. It consists of a pop up green screen, a tripod and an adaptor for the iPad 3 or iPhone 4S. Within minutes a doc can be up hammering out pithy posts for patient consumption. Once live, these videos sit on a unique Clear.md page customized for the doctor or the participating institution.

 

Think of this as a spot for doctors to capture their expertise for people. A place for doctors to meet patients online. All this makes perfect sense. People love auditioning a doctor by video. Have a peek at Howard Luks explaining how the rotator cuff is like an old pair of blue jeans. These are precisely the types of analogies I use in the clinical setting.'


Via Andrew Spong
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Sex Helps Sell Books, Barnes & Noble Learns

Sex Helps Sell Books, Barnes & Noble Learns | Doctor Data | Scoop.it
It helps that Borders liquidated, but Barnes & Noble finds that the sexy Fifty Shades series is really warming its bottom line...
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The witch hunt begins =>Medicare Fraud Squads Wield New Weapons

The fraud squads who look for scams in the federal Medicare and Medicaid programs have some new weapons: tools and funding provided by the Affordable Care Act.
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10 Fun Tools To Easily Make Your Own Infographics | Edudemic

10 Fun Tools To Easily Make Your Own Infographics | Edudemic | Doctor Data | Scoop.it

Dr. Veronica Note:

Physicians should use more of these to communicate with patients.

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New evidence that social media marketing supports SEO - Smart Insights Digital Marketing Advice

New evidence that social media marketing supports SEO - Smart Insights Digital Marketing Advice | Doctor Data | Scoop.it
Showing how great content generates more backlinks AND social shares Value: Recommended link: SEOmoz post by DanZarrella Dan Zarrella, the “socia. Marketing topic(s):Social media optimisation (SMO). Advice by Dave Chaffey.

 

Dr. Veronica Note:

LinkedIn most effective at generating links

Photos get the most "Likes"

Text get the most comments with negative text getting more than postive or neutral text

Photos are shared way more than anything else

Short text posts get the most "likes"

450 word seems to be the sweet spot for "shares

Saying "I" or "me" in the post gets more 'Likes" the more you use them

Peak posting time-8PM plus or minue 2 hours

Best day to post-Sunday

Worse day to post-Thursday

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Visual Content Trumps Text in Driving Social Media Engagement [INFOGRAPHIC]

Visual Content Trumps Text in Driving Social Media Engagement [INFOGRAPHIC] | Doctor Data | Scoop.it

New infographic from M Booth and Simply Measured emphasize the effectiveness of visual content in driving social media engagement.


Via Brian Yanish - MarketingHits.com, halhol
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Worse times are the best times 4 docs>The two times of day brands should avoid tweeting | Articles | Main

Worse times are the best times 4 docs>The two times of day brands should avoid tweeting | Articles | Main | Doctor Data | Scoop.it
Want your followers to click the links you share on Twitter?

 

Dr. Veronica Note:

I tweet and post whenever I see something interesting. I really think that acting social and doing it this way has the best merit.

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Novel treatment for Hepatitis B, HIV raises $23M

Novel treatment for Hepatitis B, HIV raises $23M | Doctor Data | Scoop.it
A novel drug treatment for Hepatitis B and HIV patients could change the way drugs combat viruses and has secured $23 million in fresh capital in a Series A round led by new investors.
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What dangerous drugs are you taking? =>Risky Drugs Widely Used by Seniors

What dangerous drugs are you taking? =>Risky Drugs Widely Used by Seniors | Doctor Data | Scoop.it
Inappropriate drug prescribing for the elderly is still common, with possible risks in about one in five prescriptions, a Dutch systematic review found.
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Healthcare wastes $900B a year, report says - FierceHealthFinance - Health Finance, Healthcare Finance

Healthcare wastes $900B a year, report says - FierceHealthFinance - Health Finance, Healthcare Finance | Doctor Data | Scoop.it
The U.S. healthcare industry wastes as much as $900 billion a year in unnecessary care, according to a new report by GBI Research.
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Why Innovative People Fail - Forbes

Why Innovative People Fail - Forbes | Doctor Data | Scoop.it
Steve Jobs needed Steve Wozniak - a balanced, creative leadership team. Image via CrunchBase. Mike Maddock has seen the enemy – and, sometimes at least, it is him.
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Will Obama or Romney save Medicare? And who's telling the truth?

Will Obama or Romney save Medicare? And who's telling the truth? | Doctor Data | Scoop.it
Media reports have all been trying to make sense of the furious debate between Obama and Romney over Medicare. This analysis cuts to the truth.
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Doximity is weak => Facebook for doctors? Jeff Tangney and Howard Luks explain Doximity

Doximity is weak => Facebook for doctors? Jeff Tangney and Howard Luks explain Doximity | Doctor Data | Scoop.it

Doximity, a social networking site for physicians, allows doctors across the country to communicate and consult with each other on tough cases, in hopes of improving patient care and reducing mistakes.


“Simple communication is one of the biggest challenges in health care,” Jeff Tangney, founder and CEO of Doximity, told FoxNews.com. “It’s the number one cause of medical errors.”


According to Tangney, one obstacle standing in the way of doctor communication is the Health Insurance Portability and Accountability Act (HIPAA), which outlines patient privacy laws and forbids doctors from using email or text messaging to discuss cases.

 

“Imagine doing your job without email, that’s what it’s like to be a doctor,” Tangney said.


However, Doximity – the first HIPAA-secure online forum – allows doctors to discuss patients, share tough cases and get opinions and feedback from their peers. More than 80,000 doctors have joined since October 2010, and 10,000 cases have been discussed and solved.


Via Andrew Spong
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About Half of Doctors Say They’re Burned Out by Workload

About Half of Doctors Say They’re Burned Out by Workload | Doctor Data | Scoop.it
About 1 in 2 doctors are burned out, showing signs of emotional exhaustion and little interest in work as patient loads increase, U.S. researchers found.
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Do financial incentives hurt performance? - FierceHealthcare

Do financial incentives hurt performance? - FierceHealthcare | Doctor Data | Scoop.it
Adding to the mixed reviews of financial incentives, a BMJ analysis of seven pay-for-performance studies raises questions about whether pay for performance works.
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Magazine Sales Fall

Magazine Sales Fall | Doctor Data | Scoop.it
Retail Magazine Sales Fall | Supermarket News

 

Dr. Veronica Note:

We are getting what we need in social media in real time.

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