Financial Times' chief John Ridding on why print still has a future
"For too long, newspaper publishers emphasised reach at the expense of return, and treated circulation as a loss-leader for advertising. This wasn’t just a business model – albeit deeply flawed – it also played to the egos of proprietors and newsrooms, seeking to reach and influence as many as possible."
"Just because advertising has been a disproportionately dominant element in the revenue model of newspapers doesn’t mean a decline spells doom. If publishers pivot and re-think the business approach they can find a more secure and sustainable path. That has been the experience of the FT."