Do you know HOW TO make Marketing Content?
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Content Marketing Rant: No one ever guides you on HOW TO make stuff! - Visceral Edge Marketing Communications, by Darren Jorgensen

Content Marketing Rant: No one ever guides you on HOW TO make stuff! - Visceral Edge Marketing Communications, by Darren Jorgensen | Do you know HOW TO make Marketing Content? | Scoop.it
Inbound Marketing rests upon how well we do Content Marketing. Content Marketing depends upon Content Asset Development. Enter Visceral Edge.
Visceral Edge's insight:

Successful inbound marketing is predicated upon a continuous feed of Visceral Content published through multiple channels. We all know this by now. But what most of us don't know is HOW TO make all that incredible, Visceral Content that is going to convert your meagre flow of website visitors into ardent brand evangelists. It's a tall order, to say the least. In this posting I had a bit of a rant about the state of things:  Everyone is telling You to make stuff to populate your Content flow, but no one is teaching You HOW TO make all that stuff!

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Why Do Content Marketing? | B2B Marketing Insider

Why Do Content Marketing? | B2B Marketing Insider | Do you know HOW TO make Marketing Content? | Scoop.it
Why do content marketing? This is a question I get all the time. Read my answer here along with 5 other content marketing questions...
Visceral Edge's insight:

Okay, so this is a perfect example of the kind of common article adherence to the principles of Inbound and Content Marketing, but neglects to follow through with any concrete information about HOW TO make stuff - or produce Visceral Content Assets. I was hoping, but nothing materialized. Bummer.

~darren.

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Why Do Content Marketing?

Why Do Content Marketing? | Do you know HOW TO make Marketing Content? | Scoop.it

Answers to common questions about the importance, advantages, and best practices for a content marketing program.

Visceral Edge's insight:

This article, again, espouses the need for all of us to make stuff (produce Content Assets) to use at our disposal. He's got his facts dead on: create Content for your customer, not for your ego; help and entertain them rather than slap them with a sales push; include a call-to-action as a next step. But what it doesn't have is any info regarding HOW TO make all that pretty stuff...

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Imagine a Space. - Visceral Edge Marketing Communications, by Darren Jorgensen

Imagine a Space. - Visceral Edge Marketing Communications, by Darren Jorgensen | Do you know HOW TO make Marketing Content? | Scoop.it
Visceral Edge Marketing marries two disciplines: Content Marketing and the powerful set of tools deployed during Project Management. These ideas are brought together by Darren Jorgensen, Marketing Communications Professional.
Visceral Edge's insight:

From my own blog, Visceral Edge, this posting asks the reader to do one thing:  Imagine a Space where YOU can create stuff...

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