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The Problem With Measuring Digital Influence | TechCrunch

The Problem With Measuring Digital Influence | TechCrunch | Do the Enterprise 2.0! | Scoop.it
Social media is a required avenue for brands to engage their customers. However, social media engagement is primarily based on conversations and personalized interactions that are difficult to scale. Influencer marketing provides brands with the leverage to reach many by engaging only a few illusive influencers. This strategy depends on the accurate measurement of people’s digital influence, so brands can figure out who they need to engage. Although this spawned an exciting new industry around influence measurement, there are also many problems around influence measurement that brands need to understand.ia is a required avenue for brands to engage their customers.
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Is Importance the same as Influence. | Andrzej's Blog

Is Importance the same as Influence. | Andrzej's Blog | Do the Enterprise 2.0! | Scoop.it
Stepping away from Gamification just for a week, whilst is search around for inspiration (suggestions in an email please), I want to quickly talk about something else that fascinates me - influence.
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Social Influence and the Shift of the Carnegie Principle - Business 2 Community

Social Influence and the Shift of the Carnegie Principle - Business 2 Community | Do the Enterprise 2.0! | Scoop.it
Business 2 CommunitySocial Influence and the Shift of the Carnegie PrincipleBusiness 2 CommunityWhen Dale Carnegie wrote the book on influence more than 75 years ago, he probably didn't realize the impact he was about to make on society.
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