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The Social CXO | An Executive's Guide to Social Business - Forbes

The Social CXO | An Executive's Guide to Social Business - Forbes | Do the Enterprise 2.0! | Scoop.it
I think a lot of executives struggle with social business, because it doesn’t follow simple, regular business patterns. There’s no obvious strategy, process or ROI. A tweet or a blog post just can’t compete with a lead or an order in the CXO mind.
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Executives: Get Social or Get Out - Forbes

Executives: Get Social or Get Out - Forbes | Do the Enterprise 2.0! | Scoop.it
ForbesExecutives: Get Social or Get OutForbesFidelman stresses the distinction between being using social media, which almost every company does to some extent these days, and truly becoming a social business.
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5 Ways Executives Can Participate in Social Business

5 Ways Executives Can Participate in  Social Business | Do the Enterprise 2.0! | Scoop.it
One of the most important criteria of a social business is executive level participation. 5 ways executives can participate in a social business.
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Why Social Isn't a Just Another Business Group - Business 2 Community

Why Social Isn't a Just Another Business Group - Business 2 Community | Do the Enterprise 2.0! | Scoop.it
Business InsiderWhy Social Isn't a Just Another Business GroupBusiness 2 CommunitySo it is common among entrepreneurs and business owners to have groups that get together for breakfast, lunch or dinner to discuss business and offer help and...
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