Social Media Will Play a Crucial Role in the Reinvention of Businessblogs.hbr.org (blog)Corporations, for the most part, aren't going to reinvent themselves by improving on the core competencies they've been honing for years.
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This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.
Intro:
When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community. Via janlgordon 
Wanda Rawlins's curator insight,
December 19, 2012 3:28 PM
I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO Delete the scoop?
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