Enterprise Social Networking has become quite a hot topic across many blogs, news sites and conferences. When done right, an ESN can catapult a business into a collaborative success. However, when it fails to meet business goals, it is sees as “nice to have”. To that end, I conducted a video interview Mycustomer.com, in which I covered a number of different points relating to the popularity of Enterprise Social Networks, how to identify and measure the value and making the change stick within your organisation. I’ve summarised some of the key points below.