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Dark Social: We Have the Whole History of the Web Wrong

Dark Social: We Have the Whole History of the Web Wrong | Do the Enterprise 2.0! | Scoop.it
The biggest chunk of social traffic to websites comes from outside the official social networks like Facebook and Twitter.
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Rise of the networked enterprise: Web 2.0 finds its payday - McKinsey Quarterly - Organization - Strategic Organization

Rise of the networked enterprise: Web 2.0 finds its payday - McKinsey Quarterly - Organization - Strategic Organization | Do the Enterprise 2.0! | Scoop.it
McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins. A McKinsey Quarterly Organization article.
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