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ROI of Social in a Crisis

ROI of Social in a Crisis | Do the Enterprise 2.0! | Scoop.it
As someone born and raised in NJ with a wife from Long Island, we have many friends and family in the affected areas hit by Hurricane Sandy.
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The ROI of Digital Channel Shift

The ROI of Digital Channel Shift | Do the Enterprise 2.0! | Scoop.it
Today's businesses face the challenge of ensuring customers can access their services and products through whatever means they choose.
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3 Steps To Calculate The Exact ROI For Adopting An Enterprise 2.0 ...

3 Steps To Calculate The Exact ROI For Adopting An Enterprise 2.0 ... | Do the Enterprise 2.0! | Scoop.it
Tweet Sharebar Tweet I've been recently looking into Enterprise 2.0 applications for our web company to investigate in what areas we can save some money. It's a difficult topic as it's not easy to quantify a true return on ...
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The Human Algorithm: Making Information Overload Work | Networking Exchange Blog

The Human Algorithm: Making Information Overload Work | Networking Exchange Blog | Do the Enterprise 2.0! | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

This article by Brian Solis is bringing together a couple of themes

 

1.)   How SoLoMo and ambient information are causing information overload not only for individuals but at the enterprise level

 

2.)   Social media monitoring is about measurement, but there is a missing piece - making sense of the information.   Community managers are not doing this.

 

3.)  Business intelligence teams are siloed and not working with the social media team on sense making and application of the social media data.   

 

4.)   Better to invest in a human who can make sense of information than more technology ..

 

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond the routine. Someone has to redefine the typical buckets where data is poured. And someone has to redefine the value of data to save important findings from a slow and eventual death by three-ring binders rich with direction and meaning.


One place where the human algorithm can have an immediate impact is in social media listening. In addition to tracking simple data signals such as conversations, sentiment, share of voice, and service inquiries, data can present insights into preferences, trends, areas for innovation or refinement, R&D, co-creation, and more. Even though sophisticated tools can help track data points that can lead to these insights, it still takes a human touch to surface them and in turn advocate findings within the organization. It’s the difference between insights, actionable insights, and executed insights.

 

The truth is that a community or social media manager is not tasked with this type of responsibility. Therefore, insights largely remain undiscovered. It takes a new role that unites the disciplines of business intelligence and social media with the perseverance of a change agent. Without it, all of the insights capable of leading organizations to the next big thing will meet their long time arch nemeses: fear and skepticism.

 

 

A few nonprofits, like DoSomething, have invested in data analysts on stff who job it is to steward data and help staff make sense of it.   How many nonprofits allocate the time for sense-making beyond the routine.   Usually, it is part of someone's job description and not enough time is invested in this important process.

 

 


Via Beth Kanter, janlgordon
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Is Adoption the New ROI of Collaboration?

Is Adoption the New ROI of Collaboration? | Do the Enterprise 2.0! | Scoop.it
Principal of Chess Media Group, management consulting and strategic advisory on enterprise and consumer social and collaborative strategy and technology (Enterprise 2.0 & Social CRM). Author of Twittfaced, a social ...
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Transforming Noise into Signal: Isolating Social Business Results

Transforming Noise into Signal: Isolating Social Business Results | Do the Enterprise 2.0! | Scoop.it

One of the biggest obstacles I see that businesses engaging in social media have today is clearly understanding the effect their efforts — particularly in externally facing processes such as marketing — are actually having. There are a number of reasons for this and together they conspire to create an environment that leads to uncertainty and an inability to claim the fair results of a company’s hard work at social engagement with the marketplace.

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Enterprise 2.0 – An ROI paradigm shift.

Enterprise 2.0 – An ROI paradigm shift. | Do the Enterprise 2.0! | Scoop.it
I love metaphors, they single handedly enable people to view a concept from exactly the same perspective, even if only for a brief second. So allow me if you will… Imagine that you are building a h...
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Creating a Return on Investment (ROI) calculation for Enterprise 2.0 and internal social media | Trends in the Living Networks

Creating a Return on Investment (ROI) calculation for Enterprise 2.0 and internal social media | Trends in the Living Networks | Do the Enterprise 2.0! | Scoop.it
RT @rossdawson: A useful table for Return on Investment (ROI) calculation for Enterprise 2.0 and internal social media http://t.co/ohYlEigD...
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Ideas for the measurement of Enterprise 2.0 effects that made me creative & nervous

Ideas for the measurement of Enterprise 2.0 effects that made me creative & nervous | Do the Enterprise 2.0! | Scoop.it
Image via Wikipedia Intriguing post this one. I do not know the author(s) so I cannot give her/him/them any credits. After reading his post I tried to match his insights with these forms of knowled...
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