I think a lot of these findings on gender and social media usage reflect common stereotypes in society, where men are thought of as being more "rational" and women are more "emotional." Binaries are gender norms are in place on these sites, where it's more "manly" to use sites for more practical reasons and more "girly" to use them for social reasons. "/>
Do men and women use social media differently? If so, how?
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Do men and women use social media differently? If so, how?
From my research, it seems more women than men are using social media in general. Women are using social media for personal and social reasons, while men are using it for business and more "practical" purposes. One area that I found interesting in my research was the area of privacy. Women are more concerned with privacy than men are when it comes to posting information on social media.

I think a lot of these findings on gender and social media usage reflect common stereotypes in society, where men are thought of as being more "rational" and women are more "emotional." Binaries are gender norms are in place on these sites, where it's more "manly" to use sites for more practical reasons and more "girly" to use them for social reasons.
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STUDY: Men Use Facebook To Hook Up, Break Up

STUDY: Men Use Facebook To Hook Up, Break Up | Do men and women use social media differently? If so, how? | Scoop.it
A new study from Oxygen Media and Lightspeed Research asked 1,605 adults in the US how they use social media. Their findings?
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When it comes to using Facebook and dating, men are more likely to use Facebook for meeting women, hooking up, and for breaking up than women are. Men also less likely to share their password with a significant other. 

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Gender differences arise in social media use

Gender differences arise in social media use | Do men and women use social media differently? If so, how? | Scoop.it
Minn. (MN)—with the social web evolving quite rapidly these days, the number of users from both genders engages the web and contributes different individual con
Shauna G's insight:

This study shows that women are more cautious about what information they post or make public on social media. Men are more likely to feel comfortable sharing personal information like their email address, or location.

 

When it comes to not using social networking sites all together, more women cited privacy in their reasoning behind not participating than men. 

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What Men And Women Are Doing On Facebook - Forbes.com

What Men And Women Are Doing On Facebook - Forbes.com | Do men and women use social media differently? If so, how? | Scoop.it
Women use social networking tools to make connections, while men use them to raise their status.
Shauna G's insight:

This article argues that men and women are not only going to different social media sites, but they are also using them differently. Women are using them for socializing and making connections. Men are using these sites to enhance their statuses, discuss ideas, and gather information. This difference in usage is mirrored in society, where males are taught from an early age to compare information in order to be competitive, while females are taught to share information to build relationships. 

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Are You Male Or Female? This Twitter-Analyzing Program Knows

Are You Male Or Female? This Twitter-Analyzing Program Knows | Do men and women use social media differently? If so, how? | Scoop.it
If you use the words "yoga" and "bff," you are more likely to be female.
Shauna G's insight:

A program created by Mitre Corporation can now predict a person’s gender based on what words they Tweet. The program is pretty accurate too, correctly identifying gender 75.8% of the time. This could be a valuable tool for marketers, hoping to target specific genders, and it brings up the fact that men and women are tweeting about different things. 

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Social media actually strengthen social ties, various demographics engage differently, study says

Social media actually strengthen social ties, various demographics engage differently, study says | Do men and women use social media differently? If so, how? | Scoop.it
(PhysOrg.com) -- Contrary to popular opinion, Facebook is making us more social, albeit in ways unique to the digital age, according to new research at The University of Texas at Austin.
Shauna G's insight:

This study of college students found that women are more personal on social media sites. Men are more likely to use social networking sites for news or other task-minded activities, whereas women are more likely to use it to for personal reasons, like sharing family events and photos. Women are more likely to post photos and video clips. When Men do post pictures, they tend to be more related to their hobbies and interests. Men are also more likely to share news stories and current events. 

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How Men and Women Use Social Media Differently (Infographic)

How Men and Women Use Social Media Differently (Infographic) | Do men and women use social media differently? If so, how? | Scoop.it
When it comes to social media, men tend to spend more time on some sites, women on others.
Shauna G's insight:

Overall, women are more likely to use social media sites than males are. 71% of women and 62% of men use the sites. There are more ladies on Twitter and Facebook. Women dominate Pintrest, making up 70% of the sites users.  Women also seem to be more social on these sites, having more friends and liking more posts.

 

The social media sites Google+ and LinkedIn are more male based. Men also spend more time on Youtbe than females and make up more of the video site’s users. 

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