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A Guide for Optimizing Your LinkedIn Company Page

A Guide for Optimizing Your LinkedIn Company Page | DMCS - Don Mouky's Chop Shop | Scoop.it
Here's a handy guide to setting up and optimizing your LinkedIn company page. It has the specs you need for character limits, images and more.

Via Noland Hoshino
Ramzi Mouakassa's insight:

Topline yet interesting...

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Ali Anani's curator insight, June 17, 2013 9:15 PM

A must reading as companies must have an efficient LinkedIn page

WildfireSocialMarketing's curator insight, June 26, 2013 9:45 AM

Great read on setting up your LinkedIn Company Page

Gennia Holder's curator insight, June 28, 2013 9:10 AM

Step by Step Guide To Setting up Your LinkedIn Company Page

DMCS - Don Mouky's Chop Shop
Interested in new media trends, better ways of delivering traditional media with more impact & measurement, ROI, innovation, better understanding of the various media channels is what I aspire for.
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MediaPost Publications Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency 03/31/2014

MediaPost Publications Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency 03/31/2014 | DMCS - Don Mouky's Chop Shop | Scoop.it
Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency - 03/31/2014
Ramzi Mouakassa's insight:

It's Official: '#Viewability' has been announced as a Common Online Currency by the Media Rating Council MRC! This will pave the way for the establishment of a true GRP allowing an apple to apple metric when it comes to comparing historically identified measures of non digital media against online advertising. it's about time...

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Twitter Said Close to Releasing Mobile Ad Product to Push Apps

Twitter Said Close to Releasing Mobile Ad Product to Push Apps | DMCS - Don Mouky's Chop Shop | Scoop.it
twitter is planning a mobile ad product to promote other mobile apps, people familiar with the plan said.
Ramzi Mouakassa's insight:
the cost of acquiring a new user estimated to drop by four-fifths after using the new ad formats!
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WPP Is Lead Deal Maker With 54 Acquisitions In 2013 | Global News - Advertising Age

Ramzi Mouakassa's insight:

Seems #WPP has some plans of its own.. Quality vs. volume is what time will show...

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YouTube Begins Rolling Out A New, Cleaner User Interface

YouTube Begins Rolling Out A New, Cleaner User Interface | DMCS - Don Mouky's Chop Shop | Scoop.it
YouTube is rolling out a set of changes to the video social network that helps you better discover playlists and makes the service more accessible. With pl
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Adaptive Marketing - Six S-Factors of Data

Ramzi Mouakassa's insight:

It's not how big is your data but how useful! Check out Mindshare's 6 S-Factors of Data and tell us what you think & how you will #Adapt?

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5 countries have 50% of All active twitter users

5 countries have 50% of All active twitter users | DMCS - Don Mouky's Chop Shop | Scoop.it
Ramzi Mouakassa's insight:
Wow! Another recognition for Saudi Arabia topping social media charts ranking as #7 globally with most active users @4.1%
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Tech, Regulatory Hurdles Hamper Digital Out-of-Home Growth

Tech, Regulatory Hurdles Hamper Digital Out-of-Home Growth | DMCS - Don Mouky's Chop Shop | Scoop.it
Tech, Regulatory Hurdles Hamper Digital Out-of-Home Growth | News - Advertising Age
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Facebook Privacy and Security: How to Stay Protected

Facebook Privacy and Security: How to Stay Protected | DMCS - Don Mouky's Chop Shop | Scoop.it
We spend more time on Facebook than any other site revealing almost every interesting and even mundane detail of our lives.
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Kingdom records world's highest Twitter penetrationMedia - Zawya

Kingdom records world's highest Twitter penetrationMedia - Zawya | DMCS - Don Mouky's Chop Shop | Scoop.it
Forty-one percent of Internet users in Saudi Arabia are on Twitter social network, according to a recent study. Thus, the Kingdom tops the world list of Twitter penetration as proportionate to the area and population.
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Sports Programming Dominates the Living Room

Sports Programming Dominates the Living Room | DMCS - Don Mouky's Chop Shop | Scoop.it
How sports programming is reshaping the TV landscape and driving a new generation of technology.
Ramzi Mouakassa's insight:
TV providers collectively will be paying over $17.2 billion for access to sports content this year from the rights holders (source: SNL Kagan)
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New Facebook Marketing Research Shows What Works

New Facebook Marketing Research Shows What Works | DMCS - Don Mouky's Chop Shop | Scoop.it
The latest research on Facebook marketing shows interesting trends and opportunities. Use this to update your Facebook marketing with the latest findings.
Ramzi Mouakassa's insight:

Some of these findings actually make sense. Encouraged and good reading bits!

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Facebook Insights Glossary of Terms [Infographic]

Facebook Insights Glossary of Terms [Infographic] | DMCS - Don Mouky's Chop Shop | Scoop.it
Ever find yourself confused about the difference between Engagement and Consumptions? You're not alone. This Facebook Insights Glossary of Terms is for you!
Ramzi Mouakassa's insight:

A very handy reference when talking with clients who are not as invoilved in social media or even colleagues who are not there yet! 

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9 Ways to Use Instagram for Business

9 Ways to Use Instagram for Business | DMCS - Don Mouky's Chop Shop | Scoop.it
Whitney Larsen shares 9 great ways that companies can use Instagram for business. Yet another wonderful social media platform that can be used wisely to aid in the success of your business.
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Twitter vs. Facebook: Who's the Copycat?

Twitter vs. Facebook: Who's the Copycat? | DMCS - Don Mouky's Chop Shop | Scoop.it
twitter's latest mobile app update has caused knee-jerk reaction from people accusing it of copying facebook, but historically facebook has been copying twitter...
Ramzi Mouakassa's insight:
Who cares who copies who! As long as it is one step further for the e-civilizations !
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Average WhatsApp User Sends More Than 1,200 Messages Each Month

Average WhatsApp User Sends More Than 1,200 Messages Each Month | DMCS - Don Mouky's Chop Shop | Scoop.it
Popular messaging app WhatsApp has more than 450 million daily users, who send more than 1,200 messages per month on average.
Ramzi Mouakassa's insight:

Thought this would be an interesting bit of info while the acquisition is trending :)

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WhatsApp enjoys yearly growth of 230% in North America - GlobalWebIndex | Analyst View Blog

WhatsApp enjoys yearly growth of 230% in North America - GlobalWebIndex | Analyst View Blog | DMCS - Don Mouky's Chop Shop | Scoop.it
Ramzi Mouakassa's insight:

That's definitely not the only reason for the valuation but can show you in which direction the big players are looking. and...why 'I' didn't think of that just comes up :) 

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Facebook posts first billion-dollar mobile quarter | News | Marketing Week

Facebook posts first billion-dollar mobile quarter | News | Marketing Week | DMCS - Don Mouky's Chop Shop | Scoop.it
Mobile revenues surge to $1.25bn as social network promises more standalone mobile apps.
Ramzi Mouakassa's insight:

SoLoMo is just the begining.

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Facebook Adds More 'News' to News Feed to Become More Twitter-Like

facebook has changed the ingredients in its news feed, making itself more twitter-like with an increasing reliance on public content.
Ramzi Mouakassa's insight:

Facebook is learning from twitter that contextual content is what matters BUT do people want another Twitter or a so called 'Twitterized Facebook?' I don't think so but with Facebook's big social balls and increasing ROI, it will pull through but become definitely more mundane!

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M:Ad Women event analyzes the ‘digital diva’ | Marketing Magazine

M:Ad Women event analyzes the ‘digital diva’ | Marketing Magazine | DMCS - Don Mouky's Chop Shop | Scoop.it
Ramzi Mouakassa's insight:

KSA has the highest % of women who are digitally savvy or better reffered as 'Digital Divas'. Check out the enclosed chart. Reference (Microsoft)

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TV Fears 'Race to the Bottom' With Real-Time Bidding

TV Fears 'Race to the Bottom' With Real-Time Bidding | DMCS - Don Mouky's Chop Shop | Scoop.it
Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.
Ramzi Mouakassa's insight:

Technology and the limited TV inventory vs. digital inventories is still pushing programmatic TV-ad buying forward but definitely we will be getting there sometime soon!

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Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY] - AllTwitter

Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY] - AllTwitter | DMCS - Don Mouky's Chop Shop | Scoop.it
Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]
Ramzi Mouakassa's insight:
Another piece of research that contradicts where the ad budgets are being deployed!
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How Twitter changed the world

How Twitter changed the world | DMCS - Don Mouky's Chop Shop | Scoop.it
As Twitter starts being traded on the stock market, the BBC looks at some of the ways its impact has changed our daily lives.
Ramzi Mouakassa's insight:
Interesting twitter facts and moments
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Social media monitoring tools (Infographic)

Social media monitoring tools (Infographic) | DMCS - Don Mouky's Chop Shop | Scoop.it
Social media monitoring tools (Infographic) Check out this infographic featuring some of the best social media monitoring tools and more. A whopping 25 tools are mentions and broken down by category for easy reference.

Via Peter Trapasso
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Beth Kanter's curator insight, October 7, 2013 10:02 AM

Good infographic putting the tools in to different categories

Ali Anani's curator insight, October 7, 2013 9:19 PM

Well-worth your reading time

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11 Factors That Drive a Facebook Content Plan That Works

11 Factors That Drive a Facebook Content Plan That Works | DMCS - Don Mouky's Chop Shop | Scoop.it
There are 11 factors that drive a Facebook content strategy that works. These should be the source of your inspiration before you get started...
Ramzi Mouakassa's insight:

A good checklist to follow as a reality check...!

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How Social Media Influence Businesses | Visual.ly

How Social Media Influence Businesses | Visual.ly | DMCS - Don Mouky's Chop Shop | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business
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