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Infographic: What Drives Social Media Searches and Engagement?

Infographic: What Drives Social Media Searches and Engagement? | DMCS - Don Mouky's Chop Shop | Scoop.it

As it turns out, social media and search go hand-in-hand...


From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.


Via Lauren Moss
Ramzi Mouakassa's insight:

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

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MrAnalytic's curator insight, May 19, 2013 4:27 PM

probably true, but so unbelievable! 

Joe Wise's curator insight, May 21, 2013 5:33 PM

Helpful in knowing which clients will need you to pull content out of thin air for them >

Michelle Gilstrap's curator insight, May 22, 2013 12:37 PM

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

From around the web

DMCS - Don Mouky's Chop Shop
Interested in new media trends, better ways of delivering traditional media with more impact & measurement, ROI, innovation, better understanding of the various media channels is what I aspire for.
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Twitter’s Fabric developer service to bring tweets into brand apps

Twitter’s Fabric developer service to bring tweets into brand apps | DMCS - Don Mouky's Chop Shop | Scoop.it
Twitter is touting a more seamless way to bring tweets into brand apps in order to offer advertisers richer data with the launch of its Fabric suite of developer tools.
Ramzi Mouakassa's insight:

smart from twitter. Opening up to developers will only add to twitter's outreach as it becomes an integral part of brand apps and makes it easier for brands to further engage / listen / and send updates to their current / potential customers out there.

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This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls

This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls | DMCS - Don Mouky's Chop Shop | Scoop.it
Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day. Maybe you even have a gnarly beard and a Clif bar in your pocket.  Well, what if next time you went shopping for gear you were immediately put to the test?
Ramzi Mouakassa's insight:

Amazing activation in line with the brand's current positioning. Are you up for the challenge and do you deserve the brand? #Bold #Innovative #Wow

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Facebook Relaunches Atlas With Agency Sign-On

Facebook Relaunches Atlas With Agency Sign-On | DMCS - Don Mouky's Chop Shop | Scoop.it
atlas is getting a facelift with a system that enables it to better serve and measure ads across devices, beyond just facebook screens, using its own data
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Twitter vs. Facebook: Who's the Copycat?

Twitter vs. Facebook: Who's the Copycat? | DMCS - Don Mouky's Chop Shop | Scoop.it
twitter's latest mobile app update has caused knee-jerk reaction from people accusing it of copying facebook, but historically facebook has been copying twitter...
Ramzi Mouakassa's insight:
Who cares who copies who! As long as it is one step further for the e-civilizations !
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Average WhatsApp User Sends More Than 1,200 Messages Each Month

Average WhatsApp User Sends More Than 1,200 Messages Each Month | DMCS - Don Mouky's Chop Shop | Scoop.it
Popular messaging app WhatsApp has more than 450 million daily users, who send more than 1,200 messages per month on average.
Ramzi Mouakassa's insight:

Thought this would be an interesting bit of info while the acquisition is trending :)

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WhatsApp enjoys yearly growth of 230% in North America - GlobalWebIndex | Analyst View Blog

WhatsApp enjoys yearly growth of 230% in North America - GlobalWebIndex | Analyst View Blog | DMCS - Don Mouky's Chop Shop | Scoop.it
Ramzi Mouakassa's insight:

That's definitely not the only reason for the valuation but can show you in which direction the big players are looking. and...why 'I' didn't think of that just comes up :) 

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Facebook posts first billion-dollar mobile quarter | News | Marketing Week

Facebook posts first billion-dollar mobile quarter | News | Marketing Week | DMCS - Don Mouky's Chop Shop | Scoop.it
Mobile revenues surge to $1.25bn as social network promises more standalone mobile apps.
Ramzi Mouakassa's insight:

SoLoMo is just the begining.

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Facebook Adds More 'News' to News Feed to Become More Twitter-Like

facebook has changed the ingredients in its news feed, making itself more twitter-like with an increasing reliance on public content.
Ramzi Mouakassa's insight:

Facebook is learning from twitter that contextual content is what matters BUT do people want another Twitter or a so called 'Twitterized Facebook?' I don't think so but with Facebook's big social balls and increasing ROI, it will pull through but become definitely more mundane!

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M:Ad Women event analyzes the ‘digital diva’ | Marketing Magazine

M:Ad Women event analyzes the ‘digital diva’ | Marketing Magazine | DMCS - Don Mouky's Chop Shop | Scoop.it
Ramzi Mouakassa's insight:

KSA has the highest % of women who are digitally savvy or better reffered as 'Digital Divas'. Check out the enclosed chart. Reference (Microsoft)

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TV Fears 'Race to the Bottom' With Real-Time Bidding

TV Fears 'Race to the Bottom' With Real-Time Bidding | DMCS - Don Mouky's Chop Shop | Scoop.it
Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.
Ramzi Mouakassa's insight:

Technology and the limited TV inventory vs. digital inventories is still pushing programmatic TV-ad buying forward but definitely we will be getting there sometime soon!

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Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY] - AllTwitter

Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY] - AllTwitter | DMCS - Don Mouky's Chop Shop | Scoop.it
Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]
Ramzi Mouakassa's insight:
Another piece of research that contradicts where the ad budgets are being deployed!
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How Twitter changed the world

How Twitter changed the world | DMCS - Don Mouky's Chop Shop | Scoop.it
As Twitter starts being traded on the stock market, the BBC looks at some of the ways its impact has changed our daily lives.
Ramzi Mouakassa's insight:
Interesting twitter facts and moments
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Social media monitoring tools (Infographic)

Social media monitoring tools (Infographic) | DMCS - Don Mouky's Chop Shop | Scoop.it
Social media monitoring tools (Infographic) Check out this infographic featuring some of the best social media monitoring tools and more. A whopping 25 tools are mentions and broken down by category for easy reference.

Via Peter Trapasso
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Beth Kanter's curator insight, October 7, 2013 1:02 PM

Good infographic putting the tools in to different categories

Ali Anani's curator insight, October 8, 2013 12:19 AM

Well-worth your reading time

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Artist Draws on Starbucks Cups, Making the Mermaid the Heroine of Countless Amazing Scenes

Artist Draws on Starbucks Cups, Making the Mermaid the Heroine of Countless Amazing Scenes | DMCS - Don Mouky's Chop Shop | Scoop.it
You know when you've had just a little too much coffee? No? I certainly do. And let's just say I may or may not start seeing things on the cups. Well, it looks like I'm not alone. Korean artist Soo Min Kim draws the most insanely detailed and perfectly clever scenes on Starbucks cups and displays them as works of art.
Ramzi Mouakassa's insight:

Interesting to see a playful Starbucks resurfacing! I like the new thematic that goes a bit beyond and starts engaging its audience more humorously and turns the brand more consumer-centric!

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This Is How Click Bait Can Make Your Ads Better

This Is How Click Bait Can Make Your Ads Better | DMCS - Don Mouky's Chop Shop | Scoop.it
Everybody is trying to eat each other. For years traditional agencies have been acquiring or developing digital resources with varying degrees of success. And as digital agencies have become powerhouses in their own right, it’s only natural that they have begun to eye a broader spectrum of communications to sustain growth.
Ramzi Mouakassa's insight:

All communication should be treated as earned media in one way or another as messages keep hammering the intended audience and making their eyes go blank at the sight of most advertising. Earned media specifically and digital media seeks grab awareness first and this is what we should all strive for in the age of limited attention / interest. Be interesting and brief at first, let the people click with you and come in then you can flood them with all the things you want them to love, buy, and share. #Clickbait them... thumbs up

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MediaPost Publications Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency 03/31/2014

MediaPost Publications Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency 03/31/2014 | DMCS - Don Mouky's Chop Shop | Scoop.it
Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency - 03/31/2014
Ramzi Mouakassa's insight:

It's Official: '#Viewability' has been announced as a Common Online Currency by the Media Rating Council MRC! This will pave the way for the establishment of a true GRP allowing an apple to apple metric when it comes to comparing historically identified measures of non digital media against online advertising. it's about time...

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Twitter Said Close to Releasing Mobile Ad Product to Push Apps

Twitter Said Close to Releasing Mobile Ad Product to Push Apps | DMCS - Don Mouky's Chop Shop | Scoop.it
twitter is planning a mobile ad product to promote other mobile apps, people familiar with the plan said.
Ramzi Mouakassa's insight:
the cost of acquiring a new user estimated to drop by four-fifths after using the new ad formats!
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WPP Is Lead Deal Maker With 54 Acquisitions In 2013 | Global News - Advertising Age

Ramzi Mouakassa's insight:

Seems #WPP has some plans of its own.. Quality vs. volume is what time will show...

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YouTube Begins Rolling Out A New, Cleaner User Interface

YouTube Begins Rolling Out A New, Cleaner User Interface | DMCS - Don Mouky's Chop Shop | Scoop.it
YouTube is rolling out a set of changes to the video social network that helps you better discover playlists and makes the service more accessible. With pl
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Adaptive Marketing - Six S-Factors of Data

Ramzi Mouakassa's insight:

It's not how big is your data but how useful! Check out Mindshare's 6 S-Factors of Data and tell us what you think & how you will #Adapt?

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5 countries have 50% of All active twitter users

5 countries have 50% of All active twitter users | DMCS - Don Mouky's Chop Shop | Scoop.it
Ramzi Mouakassa's insight:
Wow! Another recognition for Saudi Arabia topping social media charts ranking as #7 globally with most active users @4.1%
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Tech, Regulatory Hurdles Hamper Digital Out-of-Home Growth

Tech, Regulatory Hurdles Hamper Digital Out-of-Home Growth | DMCS - Don Mouky's Chop Shop | Scoop.it
Tech, Regulatory Hurdles Hamper Digital Out-of-Home Growth | News - Advertising Age
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Facebook Privacy and Security: How to Stay Protected

Facebook Privacy and Security: How to Stay Protected | DMCS - Don Mouky's Chop Shop | Scoop.it
We spend more time on Facebook than any other site revealing almost every interesting and even mundane detail of our lives.
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Kingdom records world's highest Twitter penetrationMedia - Zawya

Kingdom records world's highest Twitter penetrationMedia - Zawya | DMCS - Don Mouky's Chop Shop | Scoop.it
Forty-one percent of Internet users in Saudi Arabia are on Twitter social network, according to a recent study. Thus, the Kingdom tops the world list of Twitter penetration as proportionate to the area and population.
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Sports Programming Dominates the Living Room

Sports Programming Dominates the Living Room | DMCS - Don Mouky's Chop Shop | Scoop.it
How sports programming is reshaping the TV landscape and driving a new generation of technology.
Ramzi Mouakassa's insight:
TV providers collectively will be paying over $17.2 billion for access to sports content this year from the rights holders (source: SNL Kagan)
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