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Innovative Ways to Create Content That Gets Shared

Innovative Ways to Create Content That Gets Shared | DMCG Marketing & Creative Insights | Scoop.it
Your most important online asset is your content. Learn some solid ways to create content that will gain valuable social shares for your blog.

Via Peg Corwin
Patrick Fultz's insight:

A solid Dozen Ways—some to refresh what you know others to fill in some missing info, all good information for all.

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Peg Corwin's curator insight, February 11, 10:41 AM

Basic but  excellent advice on how to write and format content that people want to read and share.  It starts with knowing the competition and your ideal reader.

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Simon Sinek on Millennials in the Workplace

Excerpt of Simon Sinek from an episode of Inside Quest. http://www.insidequest.com/

Patrick Fultz's insight:

This was too good not to share. I love Simon's "Start With Why", if you haven't read it you need to. This was an interesting take on the Millennial generation...but I think it crosses over to many of us today.

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Defining the difference between a multi-channel and omnichannel customer experience 

Defining the difference between a multi-channel and omnichannel customer experience  | DMCG Marketing & Creative Insights | Scoop.it
Just as organisations were getting accustomed to being multi-channel companies, along comes omnichannel and a whole new set of challenges emerge. But what ex
Patrick Fultz's insight:

An older article, but a good definition of the difference between multi vs. omni

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Think Direct Mail Marketing Is Dead? Think Again...

Think Direct Mail Marketing Is Dead? Think Again... | DMCG Marketing & Creative Insights | Scoop.it
Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.
Patrick Fultz's insight:

Definitely "think again"—direct mail is shown in a study by InfoTrends and Prinova to be equally effective vs. email and also across every age group. There's great info in this article for all us long-time and aspiring DMers.

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7 Email Design Must-Dos for Today

7 Email Design Must-Dos for Today | DMCG Marketing & Creative Insights | Scoop.it
The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life easy for our
Patrick Fultz's insight:

My latest Target Marketing Magazine Design DR blog post. In this post, I highlight design elements that aren't sexy but are must-dos to make it easier for your recipients to review your marketing emails, and more importantly, to get positive results.

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How to use SEO and email marketing together to drive results | Wordtracker Blog 

How to use SEO and email marketing together to drive results | Wordtracker Blog  | DMCG Marketing & Creative Insights | Scoop.it
Search engine optimisation and email marketing are some of the best forms of generating leads and a higher ROI, but these marketing forms are rarely talked about together.
Patrick Fultz's insight:

I like the perspective of this article. One the best pieces of advice and one I push with my clients—share your emails online. Most email apps have a link to view eMails on the web...I use this and promote this link all the time when I curate a good email with excellent content. 

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How Often Should Companies Blog? [New Benchmark Data]

How Often Should Companies Blog? [New Benchmark Data] | DMCG Marketing & Creative Insights | Scoop.it
How often should a company blog? Check out this blogging benchmark data from HubSpot's 13,500+ customers.
Patrick Fultz's insight:

Here’s the big revelation:

“As expected, we found that the more blog posts companies published per month, the more traffic they saw on their website. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts.”

 

16 times per month? That’s almost 1 blog post published each business day! Start writing.

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Print Mail: PRINT'S NOT DEAD! In Fact, Direct Mail is Very Alive. 

Print Mail: PRINT'S NOT DEAD! In Fact, Direct Mail is Very Alive.  | DMCG Marketing & Creative Insights | Scoop.it

Print mail - Direct mail is very much alive... Response rate for direct mail surpasses that of all digital channels — and by a huge margin.

Patrick Fultz's insight:

"Print is not dead"  "Direct mail is not dead" We hear these phrases all the time. As a long time DM creative, I've always known this. What has happened is it's gotten smarter. And now that the digital crowd has fully embraced tracking and ROI, they'll start to add the print channel as they'll see the numbers work. Plus they're realizing printed paper hangs around longer than a tweet, email or digital ad.

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Psychology Says This Is the Top Contributor to Happiness (It's Not What You Think) 

Psychology Says This Is the Top Contributor to Happiness (It's Not What You Think)  | DMCG Marketing & Creative Insights | Scoop.it
The biggest contributor to happiness might surprise you--and here's how to foster it.
Patrick Fultz's insight:

You already guessed it not money—great article for employers and for employees/people.  A better way for people to decide how to run their lives.

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10 Essential Tips for Novice Marketers | MarTech

10 Essential Tips for Novice Marketers | MarTech | DMCG Marketing & Creative Insights | Scoop.it
10 Essential Tips for Novice Marketers by Lexie Lu on MarTech
Patrick Fultz's insight:

As I read this I tried to compare the advice to what I did back in the day—and aside from the more modern media, I did exactly this.

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The Best Web Hosting Services of 2017

The Best Web Hosting Services of 2017 | DMCG Marketing & Creative Insights | Scoop.it
These 10 excellent web hosting services give everyone from bloggers to business owners the tools they need to build a quality online presence.
Patrick Fultz's insight:

Even if you know about hosting a website, this article is worth reading to refresh what you know. For those starting out—you'll learn a lot.

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Three exercises to unlock your creativity (whatever kind of organisation you work in) - Creative Review 

Three exercises to unlock your creativity (whatever kind of organisation you work in) - Creative Review  | DMCG Marketing & Creative Insights | Scoop.it

Rod Judkins’ Developing Your Creativity course explores techniques for generating ideas. Rachael Steven talks to him about why everyone from surgeons to bankers want to get creative

Patrick Fultz's insight:

There are three great exercises for all to try—I'd also encourage you to review Rod Judkins' book (The Art of Creative Thinking) as well. I'm a believer that every one is creative—they just need to learn how to see differently.

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Innovative Ways to Create Content That Gets Shared

Innovative Ways to Create Content That Gets Shared | DMCG Marketing & Creative Insights | Scoop.it
Your most important online asset is your content. Learn some solid ways to create content that will gain valuable social shares for your blog.

Via Peg Corwin
Patrick Fultz's insight:

A solid Dozen Ways—some to refresh what you know others to fill in some missing info, all good information for all.

more...
Peg Corwin's curator insight, February 11, 10:41 AM

Basic but  excellent advice on how to write and format content that people want to read and share.  It starts with knowing the competition and your ideal reader.

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Something Marvelous Is Coming: Variable Fonts

Something Marvelous Is Coming: Variable Fonts | DMCG Marketing & Creative Insights | Scoop.it
Thin. Bold. Condensed. Extended. The variety of fonts available today are seemingly limitless - unless you want to do something like have a fast-loading
Patrick Fultz's insight:

My latest Design DR blog post for Target Marketing Magazine. If you're a type nut like me, you'll be very excited for the future of fonts. 

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How can you be bold in your creative work? | Creative Digest 

How can you be bold in your creative work? | Creative Digest  | DMCG Marketing & Creative Insights | Scoop.it
It is natural for anyone in a creative career to doubt themselves – we all do it (work, direction, skill…) and it’s generally unavoidable, but how can we handle this in the best way?
Patrick Fultz's insight:

Be Bold— in your life, your career, your friendships and your relationships—and age does not matter.

 

This quote from this post says a lot:

"don’t resent the doubt and fear you have, acknowledge it and use it as a motivator instead of a deterrent"

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Pentagram designs 27-disc box set for Pink Floyd The Early Years

Pentagram designs 27-disc box set for Pink Floyd The Early Years | DMCG Marketing & Creative Insights | Scoop.it
Pentagram partner Harry Pearce and his team have created a visual identity for Pink Floyd Records and designed a lavish 27-disc box set for the band
Patrick Fultz's insight:

Okay, I'm a Pink Floyd fan from my high school and early college days. What designer in his right mind doesn't like Pentagram and it's work? I'm also a type nut. For these three reasons, I had to share this article. Also, where do I get the 27 disc set? ;-)

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What Are Marketers Finding to be the Most Effective Email List Growth Tactics? 

Email continues to one of - if not the most - effective digital marketing tactics available. And while the recent focus has been on improving subscriber engagement amid declining click rates, list growth is obviously also a huge priority (and challenge). In its latest monthly repor
Patrick Fultz's insight:

Effort vs. effectiveness—very interesting survey done for email list growth. Worth the read.

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Apple Hypes the iPhone's Stickers by Staging a Colorful, High-Speed, Citywide Sticker Fight 

Apple Hypes the iPhone's Stickers by Staging a Colorful, High-Speed, Citywide Sticker Fight  | DMCG Marketing & Creative Insights | Scoop.it

The two oblivious suits who get “stickered” in the ad’s opening seconds leave little doubt about which demographic Apple is targeting here. But the most amusing part of the ad, for elder statesmen like ourselves, was picking out all the pop-culture references.

Patrick Fultz's insight:

As one in the older crowd, I'm not going to be a big sticker person, but I found the ad fun and as @PatrickCoffee points out—"the most amusing part of the ad, for elder statesmen like ourselves, was picking out all the pop-culture references."

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Saying 'Thank You' Increases Email Response Rates

Saying 'Thank You' Increases Email Response Rates | DMCG Marketing & Creative Insights | Scoop.it
Saying 'Thank You' Increases Email Response Rates - 03/15/2017
Patrick Fultz's insight:

We asked our kids this question all the time..."What's the magic word?" and "What do you say?"They had better say Please and Thank You. Looks like thank you is also the magic word for eMail sign offs too!

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60-second Super-cool Fold of the Week #377

Simple Pop-Up “Golden” Ticket Holder Format. Trish Witkowski shares her super-cool folding samples and helpful production tips. Visi
Patrick Fultz's insight:

This is one of my favorite formats. Way back in the day (early 80s) I got a wonderful promo from Cranes paper using this format as a much smaller #9 envelope size that presented their paper reps card. There's a better construction to this—you need the center to be a tent shape or an upside-down "V". This makes the card "pop" more. 

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Is This Leveraging or Abusing Customer Loyalty?

Is This Leveraging or Abusing Customer Loyalty? | DMCG Marketing & Creative Insights | Scoop.it

Is This Appropriate Leveraging of Customer Loyalty or Abuse of One's Best Customers?
One of our readers, Patrick Fultz, passed along the above “invitation” that was circulated by LaQuinta hotels.


Patrick thought it was “rude”. What’s your reaction?

Patrick Fultz's insight:

Yes, I thought this was rude. "Now you can return the favor" has got to be one of the most obnoxious ways to ask me to vote for them. I don't have a problem with them asking—but the "you owe me" approach is not the way to make me feel good about the company. It's totally a self-serving message.

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Paula Scher on Why and When it’s Worth it to Work for Free

Paula Scher on Why and When it’s Worth it to Work for Free | DMCG Marketing & Creative Insights | Scoop.it
This is the first article in a new Design + Money series, which tackles a different issue each month about fair compensation for the creative community. Don’t
Patrick Fultz's insight:

I agree totally with Paula Scher. It's about the definition of the work...Spec vs. Pro Bono. I too did a lot of "free" work in my earlier career and continue to do it now. Much of that work exposed me to people who had paying projects who gave me work as a result of the creative done for free (i.e. pro bono) where I had total control.

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Seth's Blog: Drawing a line in the sand

There are two real problems with this attitude: First, drawing lines. Problems aren't linear, people don't fit into boxes. Lines are not nuanced, flexible or particularly well-informed. A line is a shortcut, a lazy way to deal with
Patrick Fultz's insight:

Seems to echo today's political atmosphere—wouldn't you say?

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Graphic Design Terminology That Noobs Often Get Confused | MarTech

Graphic Design Terminology That Noobs Often Get Confused | MarTech | DMCG Marketing & Creative Insights | Scoop.it

Graphic Design Terminology That Noobs Often Get Confused by Douglas Karr on MarTech

Patrick Fultz's insight:

Great article of words not only the Noobs mix up, but even some seasoned P.ro's do.

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W+K Tokyo Brings Typography-inspired Glasses to Eyewear Brand TYPE | LBBOnline

W+K Tokyo Brings Typography-inspired Glasses to Eyewear Brand TYPE | LBBOnline | DMCG Marketing & Creative Insights | Scoop.it
Little Black Book, W+K Tokyo Brings Typography-inspired Glasses to Eyewear Brand TYPE. 'Din' & 'Futura' models join the TYPE line-up
Patrick Fultz's insight:

Okay I'm a type nut and anyone who knows me will agree, but W+K may have taken it a bit too far—or have they?!!

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Delight Analysis Trumps Satisfaction Analysis

Delight Analysis Trumps Satisfaction Analysis | DMCG Marketing & Creative Insights | Scoop.it

How To Use Satisfaction Feedback to Really Improve Your Performance and Customer Retention
It's been awhile since we've discussed Customer Experience Partners' unique approach to the analysis of and response to findings from customer satisfaction surveys. In our book, The Customer Delight Principle (Keiningham and Vavra), we attributed past failures of customer satisfaction to rescue companies in trouble to the inefficient methods used to analyze the data and thereby set remedial action plans.

Patrick Fultz's insight:

Though they're everywhere, satisfaction surveys still fail their goal—to increase performance, retention, and profitability. Pruden and Vavra explain why.

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