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Innovative Ways to Create Content That Gets Shared

Innovative Ways to Create Content That Gets Shared | DMCG Marketing & Creative Insights | Scoop.it
Your most important online asset is your content. Learn some solid ways to create content that will gain valuable social shares for your blog.

Via Peg Corwin
Patrick Fultz's insight:

A solid Dozen Ways—some to refresh what you know others to fill in some missing info, all good information for all.

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Peg Corwin's curator insight, February 11, 10:41 AM

Basic but  excellent advice on how to write and format content that people want to read and share.  It starts with knowing the competition and your ideal reader.

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The West Coast Design Program with a Messy Vitality

The West Coast Design Program with a Messy Vitality | DMCG Marketing & Creative Insights | Scoop.it
It’s a week before graduation at the California Institute of the Arts, and I’ve just arrived at the End of the Year shows for the Graphic Design program. I com
Patrick Fultz's insight:

VERY REFRESHING APPROACH TO DESIGN

Design is messy, best when unstructured and open and available to new ideas. Great to hear "the school is founded on the premise of artists teaching artists." I've been frustrated when looking to teach at today's art school that they want MFAs over working industry experience. An MFA doesn't mean better teaching, it means they had time and desire to get that degree. I have nothing against anyone expanding their education, but you don't need a school to do that. Things change so fast today, schools can't keep up...unless you have professional artists teaching art students. Cal Arts describes more of the way we work when we get in the business. KUDOS CAL ARTS!

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New Domino's packaging by jones knowles ritchie - The Annual 20172

New Domino's packaging by jones knowles ritchie - The Annual 20172 | DMCG Marketing & Creative Insights | Scoop.it
jones knowles ritchie’s bold and playful boxes for the new Domino’s packaging show that the simplest ideas can often be the best
Patrick Fultz's insight:

Sometimes the best design is the most obvious that no one else saw.

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Google Disabled Burger King’s Ad Hijacking Google Home, but BK Got Around That Too 

Google Disabled Burger King’s Ad Hijacking Google Home, but BK Got Around That Too  | DMCG Marketing & Creative Insights | Scoop.it

Burger King’s latest ad stunt—in which a TV spot was designed to hijack people’s Google Home devices by saying “OK, Google” and asking about the Whopper—turned into a game of cat and mouse on Wednesday, as Google blocked the ad from triggering the devices and BK quickly devised a workaround.

Patrick Fultz's insight:

There's "News Jacking" and now we have "Google Jacking". What are your thoughts on this BK ad?

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Looking Back to Look Forward: Illustration Styles of the Past 30 Years | Create 

Looking Back to Look Forward: Illustration Styles of the Past 30 Years | Create  | DMCG Marketing & Creative Insights | Scoop.it
Modern artists are working in an astonishing array of styles and genres.
Patrick Fultz's insight:

This article explores art and social movements that have influenced illustration over the past 30 years with some nice details. I think it's fair to say the same influences have also had effects on graphic design as well.

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Eight words that changed the way we think

Eight words that changed the way we think | DMCG Marketing & Creative Insights | Scoop.it

The exact origins of words are often difficult to place. But sometimes they are the inventions of ground-breaking pioneers – from Chaucer to JK Rowling.

Patrick Fultz's insight:

I always find it interesting the manner in which words are created. The words in this article you use every day and would be hard to imagine them not existing.

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Google Earth redesigned to coincide with World Earth Day - Design Week

Google Earth redesigned to coincide with World Earth Day - Design Week | DMCG Marketing & Creative Insights | Scoop.it
The new version of Google’s exploration platform includes features such as a series of interactive guided tours from various storytellers and scientists.
Patrick Fultz's insight:

The new Google Earth will be a 3D immersion into the world. Now available on the web on Google Chrome, with other browsers to follow in the near future.

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New book documents the varied landscape of Queens, New York

New book documents the varied landscape of Queens, New York | DMCG Marketing & Creative Insights | Scoop.it

Landscape as Longing: Queens, New York is a new book by photographers Frank Gohlke and Joel Sternfeld (and featuring an intro by author Suketu Mehta) which documents life in Queens as it was in 2003. The images capture the complexity of the area, from its incredible signage to its streets, houses and waste spaces.

Patrick Fultz's insight:

You hear much about Brooklyn—here's a book that takes a look at Queens (where my wife was born and raised) one of the most diverse places on Earth. This will be a gift for my wife.

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Why Direct Mail is a Worthy Opponent of Digital Marketing | CPS Cards 

Why Direct Mail is a Worthy Opponent of Digital Marketing | CPS Cards  | DMCG Marketing & Creative Insights | Scoop.it
Direct mail is on the rise as digital marketing avenues become saturated and email open rates do not meet expectations.
Patrick Fultz's insight:

Not a bad article about the benefits of Direct Mail and Marketing. But I have to disagree with this statement:

 

"When the Great Recession happened, direct mail was declared dead as many companies simply put a halt to spending money on tangible advertising"

 

Looks as if they are judging by mail volume. I have to say the "real" DMers never stopped mailing. They just focused their mailings. Technology (printing and targeting) has allowed them to treat a piece of paper like a computer screen. Each sheet off a press does not have to be the same as the one before. The smart marketers have been using this tech to it's fullest.

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5 Ideas for Creative Facebook Videos

5 Ideas for Creative Facebook Videos | DMCG Marketing & Creative Insights | Scoop.it
Who doesn’t like a great video? YouTube knows this better than anyone. From babies to cats, amazing physical feats to how to put on makeup, everyone seems
Patrick Fultz's insight:

My latest Design DR blog post for Target Marketing Magazine. Facebook video is accessible to all businesses, large and small.

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5 simple graphic design hacks for social media professionals | Creative Digest 

5 simple graphic design hacks for social media professionals | Creative Digest  | DMCG Marketing & Creative Insights | Scoop.it
Social networks are very strong platforms for connecting with your target audience. The only problem is that every one of your competitors uses them as well. So, you need to make sure it is you who gets noticed. Users have their feeds flooded with content, and most of them simply scan through the posts until their eye catches something interesting.
Patrick Fultz's insight:

Simple but smart advice.

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6 Digital Expectations—What You Can Do to Address Them

6 Digital Expectations—What You Can Do to Address Them | DMCG Marketing & Creative Insights | Scoop.it

6 Digital Expectations - What You Can Do to Address Them
Maybe you’re part of a B-to-B service organization that's a bit behind the digital curve, or you’ve been able to successfully operate a brick and mortar enterprise with limited or no web-based presence. No matter what your business; no matter what the age of your typical customer; the expectations of customers of all enterprises are being indelibly shaped by their experiences in today’s online world. And that is your newest and most rapidly accelerating challenge.

Patrick Fultz's insight:

E-commerce is rewriting the way we conduct business. Don't assume their practices only apply to them!

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Infographic: Direct Mail

Infographic: Direct Mail | DMCG Marketing & Creative Insights | Scoop.it
Many consumers say they trust print marketing more than what they find on the internet. Here are some new tips to take advantage of this old marketing
Patrick Fultz's insight:

As direct mail lost some luster to the once new digital world, it never stopped working. Now that the shiny new object is no longer so shiny, people are seeing direct mail never stopped being shiny.

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1 Question Is All You Need to Judge Someone's Personality

1 Question Is All You Need to Judge Someone's Personality | DMCG Marketing & Creative Insights | Scoop.it
This research-backed shortcut can give you an instant sense of someone's character.
Patrick Fultz's insight:

Great little article tat we all need to read and implement and also look at ourselves too.

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Net Neutrality II: Last Week Tonight with John Oliver (HBO)

Equal access to online information is once again under serious threat. John Oliver encourages internet commenters to voice their displeasure to the FCC b
Patrick Fultz's insight:

WE ALL NEED TO FIGHT FOR NET NEUTRALITY...AGAIN

The new head of the FCC wanted to change the rules to stop Net Neutrality that we all fought so hard a while back. Once again John Oliver does a fantastic job of explaining it and giving us a shortcut to let the new FCC Director know what we think: gofccyourself.com— then hit "Express" in the upper right of the page and give them your comments to preserve Net Neutrality and Tittle II. We all must act!!

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60-second Super-cool Fold of the Week #384

Disguised Iron Cross Self-Mailer. Trish Witkowski shares her super-cool folding samples and helpful production tips. Visit http://www.foldfactory.com fo
Patrick Fultz's insight:

SUPER COOL FOLD OF THE WEEK

The fold is nice (an iron cross with an extra panel). But the printing of multiple varnishes and UV's are what make this spectacular. Not enough off us designers use varnish techniques enough.

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Ending Your Emails With This 1 Word Vastly Improves the Response Rate

The art of effective emailing begins with how you end.
Patrick Fultz's insight:

Who knew the sign off of you eMail could be so important. I'm going to change my standard sign off right away.

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Why tax day is a nightmare for freelancers

Why tax day is a nightmare for freelancers | DMCG Marketing & Creative Insights | Scoop.it
It's time to update the tax system for the gig economy.
Patrick Fultz's insight:

I've been in my own biz almost my whole working life and this article rings so true. We need tax reform more than anyone else.

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New website Logobook archives logos going back to the 50s

New website Logobook archives logos going back to the 50s | DMCG Marketing & Creative Insights | Scoop.it
If you enjoy looking at logo designs, prepare to lose a few hours with a new website, Logobook, which collates identities going back to the 1950s.
Patrick Fultz's insight:

Love this idea. I hope they keep finding resources including the US Trademark office that has public assessable information for all trademarked logo to way before 1950.

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60-second Super-cool Fold of the Week #382

Simple Snake with Layered Die Cut Panels. Trish Witkowski shares her super-cool folding samples and helpful production tips. Visi
Patrick Fultz's insight:

Very simple die cut and fold that can give a powerful look and with the right concept a powerful message. Trish presents another format idea for the masses.

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Exploring Unit Editions’ new book on the work of Paula Scher - Design Week

Exploring Unit Editions’ new book on the work of Paula Scher - Design Week | DMCG Marketing & Creative Insights | Scoop.it

This month, a book on Pentagram partner Paula Scher has been released. We speak to editor Adrian Shaughnessy about what makes Scher a “remarkable” designer.

Patrick Fultz's insight:

It's true I'm a collector of design annual, typography books and books of our field's top designers. Paula is clearly one of our industry's best. Anyone who follows design or is a designer should look at or even better—get this book.

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First, Guitars; Now United Throws Passengers Off Its Planes!

First, Guitars; Now United Throws Passengers Off Its Planes! | DMCG Marketing & Creative Insights | Scoop.it

First, Guitars; Now United Throws Passengers from Its Planes!
Is this another comment on United Airlines’ poor handling of overbooked flight 3411 on Sunday, April 9? Sorry, but yes. As observers of the customer experience; and as occasional critics of United’s policies and practices; and having mentioned the...

Patrick Fultz's insight:

Good look at what United did as compared to what it should have done. The real question is will they finally change their corporate first approach and enlist a customer first approach? And, who selects PRWeek’s Communicator of the Year winners? Did anyone at PR Week look at United's past snafus?

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Your Brain Doesn't Want to Change: 5 Ways to Make It

Your Brain Doesn't Want to Change: 5 Ways to Make It | DMCG Marketing & Creative Insights | Scoop.it
Change is always awkward at first, but it gets easier with practice.
Patrick Fultz's insight:

"Your brain is lazy. It doesn’t know the difference between a good habit and a bad habit" Who doesn't want to improve their brain?  Anne Grady tells us how.

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5 Direct Mail Campaigns Done Right 

5 Direct Mail Campaigns Done Right  | DMCG Marketing & Creative Insights | Scoop.it
Making your marketing message heard has its challenges. Here are 5 examples of great direct mail campaigns that should inspire you.
Patrick Fultz's insight:

I love good direct marketing no matter who does it. These 5 campaigns are great examples.

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Design Diary no. 138

Design Diary no. 138 | DMCG Marketing & Creative Insights | Scoop.it
As an editorial resident here at AIGA, I spend my time nosing around for interesting design-related goings on each week (so you don’t have to). Follow along a
Patrick Fultz's insight:

I just think this is a fun playful tool that you non-designers can get to help with your protesting.

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Here's the Single Interview Question to End All Interview Questions

You'll learn more from this one question than most others combined.
Patrick Fultz's insight:

I now have two great questions to ask...this question and the one from my post before this post, another Inc article by Jessica Stillman, 1 Question Is All You Need to Judge Someone's Personality

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