Backed by child development research and styled as educational toys, notable Fisher - Price products include push and pull toys, little people playsets, in addition to a range of licensed-character toys. They really make a hit with all the small ones. And remember about their ride on toys like tricycles for kids! The firm was purchased by Quaker Oats in 1968. In 1993 Fisher-Price came under the control of Mattel, which now promotes all its preschool products under the Fisher-Price name.