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Technical SEO for Nontechnical People

Technical SEO for Nontechnical People | DIY SEO | Scoop.it
While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO.
MakeYourselfVisible's insight:

Yes!

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Anchor Text Distribution: Avoiding Over Optimization

Anchor Text Distribution: Avoiding Over Optimization | DIY SEO | Scoop.it
The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts.
MakeYourselfVisible's insight:

This article is from last year, but I think it still applies when talking about anchor text optimization.

The gist that I got from it is to make sure that anchor text in links to your website is natural and you have a healthy amount of anchor text that looks like:

'www.mysite.com'
'click here for xyz services'
'click here'

I still use optimized anchor text when I can but try not to overdo it.

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Is Google Getting Ready to Retire PageRank?

Is Google Getting Ready to Retire PageRank? | DIY SEO | Scoop.it
If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you've probably noticed that it hardly ever changes.
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What do you think?

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search-engine-optimization-starter-guide.pdf

MakeYourselfVisible's insight:

Good one if you're looking to get started 

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