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The ‘Visual Revolution’ is here: How one startup wants to help brands become better storytellers

The ‘Visual Revolution’ is here: How one startup wants to help brands become better storytellers | DIY | Do-it-yourself | How To's | Tips | Scoop.it
There's an old adage that says a picture is worth a thousand words. In today's society, everyone is a storyteller, but not just about their lives, but about the brands and products ...

Via Karen Dietz
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Very interesting.

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Karen Dietz's curator insight, December 9, 2013 11:05 AM

OK -- I haven't tried this service but I think you should know about it. This is an article by Ken Yeung reviewing tech company Chute. Chute offers a way to help companies tell their stories visually.


Here's what caught my interest: "Every image tells a story, but we’re beginning to see trillions: trillions of images, trillions of stories, trillions of Instagram moments — but no narrative. What’s missing is the care and curation that makes stories great. This is every brand’s greatest opportunity" says one of the founders of the company.


As Yeung states, the company was started by serial entrepreneurs Ranvir Gujral and Gregarious Narain, Chute has a goal to help brands create “powerful stories” with its technology. "...the emphasis isn’t on working with a specific set of tools to get the story told, but how these tools work around the story. Their technology aims to put brands back in touch with their customers."


I find all of this interesting because it shows that folks are finally waking up to the notion that visuals across platforms do need to be coordinated in order to tell a story. Otherwise it's just disjointed stuff. Whether Chute is the answer, or some other company is, remains to be seen. Or maybe just being conscious of creating a coherent story with images is enough and we don't need technology to help us. I don't have any answers -- but it's an important development to watch.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Top 5 DIY Home Fresheners That Are a Treat For Your Olfactory Senses - Life Hacker

Top 5 DIY Home Fresheners That Are a Treat For Your Olfactory Senses - Life Hacker | DIY | Do-it-yourself | How To's | Tips | Scoop.it
Don't you just love walking into your home, taking a deep breath and having the entire day's stress just dissipate into thin air? Well, scents and fragrances
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DIY: FROZEN "Let It Go" Lyrics Art

LATEST VIDEOS YOU NEED TO SEE!!!! DIY VALENTINE'S GIFTS http://full.sc/1bZgbob DIY MAGAZINE WALL DECOR http://full.sc/1nkWrxj DIY VALENTINES http://full.s...
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Soothing caligraphy and art rendition. No kidding!

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So you Want Do it Yourself Pest Control? | Tomlinson Bomberger

So you Want Do it Yourself Pest Control? | Tomlinson Bomberger | DIY | Do-it-yourself | How To's | Tips | Scoop.it
Award-winning pest control experts (or exterminators in old terminology) explain important considerations when contemplating do it yourself or diy pest control.
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Just be careful with handling and safekeeping of the chemicals and ingredients.

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How to Adopt a Stray Dog From Sochi - ABC News (blog)

How to Adopt a Stray Dog From Sochi - ABC News (blog) | DIY | Do-it-yourself | How To's | Tips | Scoop.it
How to Adopt a Stray Dog From Sochi
ABC News (blog)
An animal rights group is giving advice to Americans visiting Sochi, Russia, on how to adopt one of city's stray dogs – which the government sought to kill ahead of the Olympics.
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Bless you animal lovers!

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The DIY Web Design Is A Billion Dollar Industry Now ! - Dazeinfo

The DIY Web Design Is A Billion Dollar Industry Now ! - Dazeinfo | DIY | Do-it-yourself | How To's | Tips | Scoop.it
Dazeinfo
The DIY Web Design Is A Billion Dollar Industry Now !
Dazeinfo
The future looks more promising as hundreds of new DIY tools are being introduced every month.
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No kidding?

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8 Amazing DIY Home Renovation Projects from our House Tours

8 Amazing DIY Home Renovation Projects from our House Tours | DIY | Do-it-yourself | How To's | Tips | Scoop.it
If your home is a labor of love, and you're currently slogging through a DIY renovation project yourself, take heart. Others have come before you, and their work all turned out just fine. Check out these eight great projects from our house tours, along with what each homeowner had to say about the process and final results.
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DIY Valentines: Puzzle Piece BFF Necklace - Barista Kids | Barista Kids

DIY Valentines: Puzzle Piece BFF Necklace - Barista Kids | Barista Kids | DIY | Do-it-yourself | How To's | Tips | Scoop.it
These cool Puzzle Piece BFF Necklaces are the perfect gift for a BFF on Valentine's Day!
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15 DIY Valentine’s Day Gifts for Everyone | Chic Steals

15 DIY Valentine’s Day Gifts for Everyone | Chic Steals | DIY | Do-it-yourself | How To's | Tips | Scoop.it
>> Buy It ~ Style It ~ DIY It <<
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Ready, get set, Go!!

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DIY Decorating on the Cheap, Zelda Fitzgerald Style

DIY Decorating on the Cheap, Zelda Fitzgerald Style | DIY | Do-it-yourself | How To's | Tips | Scoop.it
Happy nesting, if you’re the nesty type.
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DIY Salon: 7 Grooming Items Other Than A Single Haircut That You Could Spend $1,000 On

DIY Salon: 7 Grooming Items Other Than A Single Haircut That You Could Spend $1,000 On | DIY | Do-it-yourself | How To's | Tips | Scoop.it
Hello there! Do you have an extra $1,000 to spare? If you did, what are the odds that you'd spend it all on one haircut and blowdry? Slim, probably, unless your face is currently gracing the pages ...
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How to save your shoes from winter | PoconoRecord.com

How to save your shoes from winter | PoconoRecord.com | DIY | Do-it-yourself | How To's | Tips | Scoop.it
They don't make things like they used to, including leather shoes and boots.
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Pat Coppola, owner of Pat’s Shoe Repair in Kresgeville, cleans and conditions boots and shoes for customers. “But if in the end you take the 15 minutes to do it yourself, you could save money,” he says.

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50 Clever DIY Ways To Organize Your Entire Life

50 Clever DIY Ways To Organize Your Entire Life | DIY | Do-it-yourself | How To's | Tips | Scoop.it
Whether you've got five minutes or an entire afternoon, you can finally get your life in order this year.
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Impressive on many levels! Learn something new today!

 

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With do-it-yourself riot gear and fiery words, Thai protesters prepare to ... - South China Morning Post

With do-it-yourself riot gear and fiery words, Thai protesters prepare to ... - South China Morning Post | DIY | Do-it-yourself | How To's | Tips | Scoop.it
With do-it-yourself riot gear and fiery words, Thai protesters prepare to ...
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People power.

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Great Ideas - 15 DIY Storage Projects!

Great Ideas - 15 DIY Storage Projects! | DIY | Do-it-yourself | How To's | Tips | Scoop.it
17 Beautiful DIY Storage Projects. Pretty ways to bring storage into your home!
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How to Get a Free iPhone 5

How to Get a Free iPhone 5 | DIY | Do-it-yourself | How To's | Tips | Scoop.it
How would you like to get your hands on a free iPhone 5? By filling out a few simple surveys, you can. I know it sounds too good to be true, but it truly is that simple.
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I don't know how true this ad is. I am wondering though, how do these promotions prove that their free giveaways actually get winners, huh?

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How to negotiate your salary when everyone knows what you make - Quartz

How to negotiate your salary when everyone knows what you make - Quartz | DIY | Do-it-yourself | How To's | Tips | Scoop.it
How to negotiate your salary when everyone knows what you make
Quartz
Social sharing app Buffer posts all employee salaries on its website, along with the formula it uses to arrive there.
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Let the hardball negotiations begin!

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5 DIY Valentine's Day Gifts For Him - Neon Tommy

Times of India
5 DIY Valentine's Day Gifts For Him
Neon Tommy
There are less than 10 days before Valentine's Day. Still haven't figured out what to give that special guy in your life? Don't want to buy something on Amazon at the last minute?
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More tips that you might have missed.

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Easy DIY Valentine's Day Gifts! | MissTiffanyMa

Give this video a Thumbs up if you still give out V-Day cards! I miss those days! ♥ Also, comment below an tell me what your favorite thing to get for Valent...
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Fun and fine tips for creative people!

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DIY Laundry Room Drying Rack Centsational Girl

DIY Laundry Room Drying Rack  Centsational Girl | DIY | Do-it-yourself | How To's | Tips | Scoop.it
I am at war with my laundry drying rack. It has won most of our battles, which usually end with me banging it into place and then waking in the middle of the night to the sound of its inevitable collapse. On the hunt for a better solution, I came across this fantastic DIY version of a well-known laundry rack design.
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‘MythBusters’ ‘Do Try This at Home’ episode brings DIY science to the viewers

‘MythBusters’ ‘Do Try This at Home’ episode brings DIY science to the viewers | DIY | Do-it-yourself | How To's | Tips | Scoop.it
“MythBusters” is always trying amazing experiments, putting everything from urban legends to proverbs to popular TV shows to the test with sometimes amazing results. But the experiments definitely come with the caveat “do not try this at home.” Until now.
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To DO or not to Do at home! That is the question...

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Actress Gwyneth Paltrow does DIY redesign in Amagansett

Actress Gwyneth Paltrow does DIY redesign in Amagansett | DIY | Do-it-yourself | How To's | Tips | Scoop.it
Oscar-winning actress Gwyneth Paltrow is getting DIY in her latest project at her Amagansett home.
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Pepper Potts new DIY home project looks astounding! What did you expect?

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Four DIY beauty tips to beat the winter blues | The Upcoming

Four DIY beauty tips to beat the winter blues | The Upcoming | DIY | Do-it-yourself | How To's | Tips | Scoop.it
With winter in full swing, don’t let yourself get caught up with the blues. Here are four DIY beauty tricks to help you stay fresh through the colder season. Give your skin a boost If you’re anything like us, dry skin is the bane of your existence, and the very reason the winter months can […]
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DIY, No-Cook Playdough: Scented Chocolate and Cinnamon Hearts Candy

DIY, No-Cook Playdough: Scented Chocolate and Cinnamon Hearts Candy | DIY | Do-it-yourself | How To's | Tips | Scoop.it
Get the easy 3 step, instructions for this chocolate shop style, no-cook playdough just in time for Valentine's Day. Only on Babble!
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Tips And Tricks On Do It Yourself Plumbing

Tips And Tricks On Do It Yourself Plumbing | DIY | Do-it-yourself | How To's | Tips | Scoop.it
While plumbing is an expansive field that can seem intimidating at first, picking up a few basic skills doesn't have to be hard. There are many resources to
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How To Start A Business AND Stay In College

How To Start A Business AND Stay In College | DIY | Do-it-yourself | How To's | Tips | Scoop.it
This is the story of Nate, John, Chris and Tyler, who started a company while attending MIT and decided to stay in school while working on their startup at the same time.
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Good luck with that. Business needs initiative and problem solving skills.

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