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Diversity & Inclusion in Marketing & Communication
News, information and musings about diversity and inclusion, or the lack of it, in marketing, advertising and related fields. This could include diversity in race, ethnicity, age, gender and more.
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Sprint CEO Stars In New Hispanic Campaign

Sprint CEO Stars In New Hispanic Campaign | Diversity & Inclusion in Marketing & Communication | Scoop.it
Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad takes advantage of Claure's own background as
a native-born Bolivian immigrant to the U.S. in order to forge a connection with Hispanic consumers.
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Report: Millennials seek brands that are inclusive, friendly

Report: Millennials seek brands that are inclusive, friendly | Diversity & Inclusion in Marketing & Communication | Scoop.it
And they do want to have fun, according to an extensive new study on Millennials by WPP's Mindshare. They have grown up during times of economic uncertainty and post 9-11 malaise. As a result, 72% say
life is too short to be uptight. Translation: they want brands to express humor and fun.
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Monika D'Agostino's curator insight, November 11, 7:42 AM

No surprise there. Everybody likes humor and fun, but Millennials even more.

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General Mills, Target and Twin Cities agencies aim for diversity in their message

General Mills, Target and Twin Cities agencies aim for diversity in their message | Diversity & Inclusion in Marketing & Communication | Scoop.it
Advertising is breaking new barriers
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Five lessons in innovation from GAYTMs

Five lessons in innovation from GAYTMs | Diversity & Inclusion in Marketing & Communication | Scoop.it

To celebrate its sponsorship of Sydney’s Gay and Lesbian Mardi Gras in February this year, ANZ commissioned artists to transform 10 ATMs into fabulous GAYTMs. The move was an outstanding success for ANZ on many levels, exceeding all expectations. But it was also a graphic – and colourful – demonstration of how the world of social media is upending convention.


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The 100 out and proud heroes of the business world who have risen above barriers to success

The 100 out and proud heroes of the business world who have risen above barriers to success | Diversity & Inclusion in Marketing & Communication | Scoop.it

Christopher Bailey Burberry Chief creative and chief executive Christopher Bailey took over as chief executive of Burberry, the luxury retailer, this year, becoming the first openly gay person to lead a FTSE 100 company, writes Denise Law.


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WATCH: The Gay Dads In This Cheerios Commercial Have The Most Beautiful Love Story

WATCH: The Gay Dads In This Cheerios Commercial Have The Most Beautiful Love Story | Diversity & Inclusion in Marketing & Communication | Scoop.it
As a gay man, André never expected to be able to be a dad, but when he and Jonathan met by chance on a blind date they had what they describe as an "immediate connection."

"We couldn't keep all of this luck and love to oursel...
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Nordstrom ads feature models with disabilities

Nordstrom ads feature models with disabilities | Diversity & Inclusion in Marketing & Communication | Scoop.it
NEW YORK — It's not easy to find models with disabilities in ads for the fashion and beauty industry — unless you look in the Nordstrom catalog. The company has been using models with disabilities since 1997
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How Banana Republic Moved From Skinny Models to Gay Guys

How Banana Republic Moved From Skinny Models to Gay Guys | Diversity & Inclusion in Marketing & Communication | Scoop.it
This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade.

Via Matt Skallerud
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notstraight's curator insight, July 8, 11:00 AM
How Banana Republic Moved From Skinny Models to Gay Guys
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Heineken Runs Instagram Campaign for Gay Pride Month

Heineken Runs Instagram Campaign for Gay Pride Month | Diversity & Inclusion in Marketing & Communication | Scoop.it

Heineken posted a series of photos on Instagram this morning that makes creative use of the photo-sharing app for a Gay Pride Month campaign.


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Italy's First Gay-Friendly Ad Is the Perfect Rebuttal to Homophobic Stereotypes

Italy's First Gay-Friendly Ad Is the Perfect Rebuttal to Homophobic Stereotypes | Diversity & Inclusion in Marketing & Communication | Scoop.it
This is what coming out should look like.
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Anti-Redskins ad airing during NBA Finals

Anti-Redskins ad airing during NBA Finals | Diversity & Inclusion in Marketing & Communication | Scoop.it
California tribe paid for message objecting to name to run during Tuesday night’s Heat-Spurs game.
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Sara Duane-Gladden's curator insight, June 11, 11:49 AM

It's well-past time to change the name.

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Quinn: Google workers predominantly male and white, rare peek shows

Quinn: Google workers predominantly male and white, rare peek shows | Diversity & Inclusion in Marketing & Communication | Scoop.it
Google took a big step by releasing demographic information about its workforce for the first time, a sign that the search engine giant wants to be a leader in the conversation about tech and diversity.
Sara Duane-Gladden's insight:

Wonder how this impacts the development of their products.

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Honey Maid to Sponsor Paley Center's LGBT Gala

Honey Maid to Sponsor Paley Center's LGBT Gala | Diversity & Inclusion in Marketing & Communication | Scoop.it

Honey Maid will present The Paley Center for Media's Annual Benefit Gala in Los Angeles on Wednesday, TheWrap has learned. This year's benefit will focus on television's depiction of the LGBT equality struggle throughout several decades — a fitting cause for Honey Maid, given a March ad campaign from the company entitled “This Is Wholesome” featured a same-sex couple in a narrative about modern American families.


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Why Most Marketers Are Not Ready To Go Total Market Or 'Cross-cultural'

Why Most Marketers Are Not Ready To Go Total Market Or 'Cross-cultural' | Diversity & Inclusion in Marketing & Communication | Scoop.it
Most marketers are behind when it comes to investing in the Hispanic market. Of the $171 billion spent on paid media in 2013 (according to eMarketer), Hispanic media spending totaled just $8.3 billion
(according to Kantar and Advertising Age). Hispanic media spending represents less than 5% of total paid media spending, while Hispanics represent 17.1% of the U.S. population. While paid media
doesn't capture the entirety of marketing activity targeted to Hispanics, it provides a good barometer.
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Will Millennials Challenge The Hispanic Health Paradox?

Will Millennials Challenge The Hispanic Health Paradox? | Diversity & Inclusion in Marketing & Communication | Scoop.it

The Hispanic Health Paradox has baffled researchers for almost 30 years.

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12-Year-Old Girl's Letter To Dick's Sporting Goods About Gender Equality Is A Slam Dunk

12-Year-Old Girl's Letter To Dick's Sporting Goods About Gender Equality Is A Slam Dunk | Diversity & Inclusion in Marketing & Communication | Scoop.it
Dick's Sporting Goods ought to know that a game like basketball is played by both men and women. The company, however, seemed to have missed that memo when it published its 2014 basketball catalogue, and an Arizona girl took notice.

McKenna Peter...
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Pancake flap: 'Aunt Jemima' heirs seek dough

Pancake flap: 'Aunt Jemima' heirs seek dough | Diversity & Inclusion in Marketing & Communication | Scoop.it
LOUISVILLE, Ky. — Born a slave in 1834 in Kentucky, Nancy Green was the first Aunt Jemima
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DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple

DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple | Diversity & Inclusion in Marketing & Communication | Scoop.it

A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket. These guys have a "friendly rivalry." One roots for the New York Giants, and the other for the Dallas Cowboys. At first, viewers might think it's just a moment of roughhousing between friends, but they eventually make it clear by saying that, while they may argue sometimes, "we're just like any couple."


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Honda Targets Hispanic Millennials by Mocking the Way Brands Target Hispanic Millennials

Honda Targets Hispanic Millennials by Mocking the Way Brands Target Hispanic Millennials | Diversity & Inclusion in Marketing & Communication | Scoop.it
Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles!
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Betty Crocker Makes Another Awesome Pro-LGBT Move

Betty Crocker Makes Another Awesome Pro-LGBT Move | Diversity & Inclusion in Marketing & Communication | Scoop.it
Well isn't this sweet!

Betty Crocker is once again making moves to show their support for the lesbian, gay, bisexual and transgender (LGBT) community and same-sex couples.

For the second year in a row, the company will act as an official sponso...
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Allstate's Gay-Inclusive Campaign Has Symbolic Twist -- Love It Or Hate It?

Allstate's Gay-Inclusive Campaign Has Symbolic Twist -- Love It Or Hate It? | Diversity & Inclusion in Marketing & Communication | Scoop.it
Allstate Insurance is following in the footsteps of Honey Maid and Hotwire with a poignant, gay-inclusive new ad campaign.

The "Safe In My Hands" commercial was released as part of Allstate's 2014 #OutHoldingHands Pride Month effort and...
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South African Restaurant Ad Features Gay Son and Confused Mom: WATCH

South African Restaurant Ad Features Gay Son and Confused Mom: WATCH | Diversity & Inclusion in Marketing & Communication | Scoop.it
Nando’s restaurant has released a new commercial in South Africa featuring a young gay man and his mother discussing his “bachelor” status. In the spot, part of [...]
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Marriott, hotel chains, pursuing LGBT travelers

Marriott, hotel chains, pursuing LGBT travelers | Diversity & Inclusion in Marketing & Communication | Scoop.it
Marriott International is going after the lucrative Lesbian, Gay, Bisexual and Transgender community with a new social media and marketing campaign that launches today.

Via Matt Skallerud
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American Apparel Has A 62-Year-Old Lingerie Model

American Apparel Has A 62-Year-Old Lingerie Model | Diversity & Inclusion in Marketing & Communication | Scoop.it
American Apparel's 62-year-old model.
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Wendy Flanagan's curator insight, May 8, 11:19 AM

With an aging population, it's about time advertisers realize that people want to see others that reflect 'themselves' today and not be bombarded with images of what they were in the past. Today's senior population is active, vibrant and sexy.