Find out what Big Data knows about you (it may be very wrong) | Diversity | Scoop.it

A new website lets you see what Acxiom, one of the country's largest data brokers, knows about you. Or, at least, think they know. Acxiom, one of the country's largest data brokers,  unveiled a website called AboutTheData.com. Punch in your name and a few key stats, and you can see a snapshot of the information sold to retailers and marketers so they can target you with things like catalogs and coupons .Acxiom claims to have a massive database that holds information on 190 million consumers -- everything from education level and political leanings to ethnicity and income level.

 


Via Bonnie Hohhof