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M-commerce : l’application native constituerait le meilleur canal de vente. | L'Atelier: Disruptive innovation

M-commerce : l’application native constituerait le meilleur canal de vente. | L'Atelier: Disruptive innovation | Divers pro | Scoop.it
Les plateformes de vente mobiles ne manquent pas. Responsive web design, sites mobiles ou applications constituent la majeure partie des solutions. Pourtant seule l’application afficherait un bon rendement.
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STUDY: Facebook Still Dominates Social-Commerce Referrals But Lags Behind In Mobile - AllFacebook

STUDY: Facebook Still Dominates Social-Commerce Referrals But Lags Behind In Mobile - AllFacebook | Divers pro | Scoop.it
Despite Facebook’s strides in the mobile sector, only slightly more than 11 percent of the social network’s referrals to social commerce websites came via mobile, compared with 31 percent of Twitter referrals and 26 percent of those...

Via Kelly Lieberman
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Kelly Lieberman's curator insight, September 16, 2013 2:39 PM
  • However, Facebook lagged behind in average order value, at $85.87, while Pinterest and Twitter were both above $90.
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6 Branded Mobile Apps on the Cutting Edge of Innovation

6 Branded Mobile Apps on the Cutting Edge of Innovation | Divers pro | Scoop.it
The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including m...
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Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile

Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile | Divers pro | Scoop.it
Mobile - The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
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